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FOR IMMEDIATE RELEASE:

Energy-Packed Players Join the Team
At Risdall Advertising Agency

NEW BRIGHTON, MN - - Risdall Advertising Agency has added several people to the team: Gregg Schneider as Vice President/Account Supervisor and President of Risdall Enterprise Accelerator, Jerry Seppala as Vice President/Fundraising and Development, Rebecca Lunna as Vice President/Director of Public Relations and Anne Marie Henick as Assistant Account Executive.

Previously, Gregg Schneider spent seven years turning around and building the University of St. Thomas Small Business Development Center, a top business development organization. During that time, he was twice nominated for the Ernst and Young Entrepreneur of the Year Award for Supporter of Entrepreneurship (2000 and 2001). As Vice President/Account Supervisor and President of Risdall Enterprise Accelerator, Gregg will work to help entrepreneurs and business owners grow to the next level. The enterprise accelerator is a high-tech business that provides start-up funding to promising businesses in anticipation of creating advertising and marketing materials. Gregg will also provide ongoing strategic innovation for new product development and introductions, along with brand and business development.

Before coming to Risdall, Jerry Seppala was the Vice President of Fundraising and Development for Mason Communications Group. There, he recruited and serviced not-for-profit organizations and political campaigns/organizations. In the 1999-2000 election cycle, he oversaw the successful fundraising campaign for Congressman Mark Kennedy-the campaign raised over $1,000,000. He has also been finance director for Senator Rudy Boschwitz (R-MN), and worked as a fundraising consultant for Senator John McCain (R-AZ), Senator Kit Bond (R-MO) and Senator Dirk Kempthorne (R-ID). In addition, Jerry has held staff positions in the U.S. Senate and the U.S. House of Representatives. His extensive experience and history of successful fundraising will be a valuable extension of Risdall services to not-for-profit clients and political organizations.

Rebecca Lunna was previously an account manager for the St. Paul public relations and marketing communications firm called The Mason Communications Group. There, she worked with a range of clients including Ascension Schools, Central Lutheran Church, the Minnesota State Horticultural Society, Minnesota Technology and the Twin Cities Originals, on a range of projects including strategic plans, custom publishing, publicity, newsletters, and media relations.

This spring, Anne Marie Henick will graduate summa cum laude from St. Cloud State University with a B.S. in Mass Communications/Public Relations. Anne's talent and energy stem are evident in her involvement with the St. Cloud State Volleyball team, where she progressed from Team Captain to Student Coach. In the past year, she was also the President of the National Society of Collegiate Scholars, on the Executive Board for Student Athlete Advisory Council, and Promotions Assistant for the St. Cloud State Hockey Team.

Risdall Advertising Agency (RAA) is a full-service agency based in New Brighton, Minnesota. RAA was recently listed in AdAge magazine (4/22/2002) as Minnesota's sixth largest advertising agency, and ranked #125 among US advertising agencies. The firm is also the leader in environmental, industrial, high-tech, medical technology, sporting goods and business-to-business advertising. RAA continues to expand its client base and its capabilities. As of 2002 Risdall Advertising, is 30 years old, and has +$100 million in capitalized billings.



For more information, contact:
John Risdall or Michelle Vandesteeg
Chairman and Chief Executive Officer Vice President, Account Supervisor

Risdall Advertising 651.631.1098 (tel) 651.631.2561 (fax)
550 Main Street
New Brighton, Minnesota 55112 www.risdall.com or www.risdall.net (web)