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FOR IMMEDIATE RELEASE:
Date: September 17, 2002

Risdall Advertising takes a wild ride
as Agency of Record for SurfThing

NEW BRIGHTON, MN - - Risdall Advertising was recently selected as Agency of Record for SurfThing, an innovative company pioneering an entirely new type of commercial media space. SurfThing is an animated interactive advertising billboard located in popular restaurants, bars and coffee shops. This Minnetonka-based company provides more than eighty SurfThing free Internet access computers in restaurants and coffee shops throughout the metro area. Utilizing "WIFI" technology, SurfThing invites anyone with a wireless capable laptop or PDA to enjoy complimentary wireless access whenever they're in a SurfThing kiosk location. On-screen advertising, referred to as "billboards that click," makes possible the free service. As agency of Record, RAA will provide a full range of print advertising and collateral materials along with web site development.

Risdall Advertising (RAA) is a full-service agency based in New Brighton, Minnesota. RAA was recently listed in AdAge magazine (4/22/2002) as Minnesota's sixth largest advertising agency, and ranked #125 among US advertising agencies. The firm is also the leader in environmental, industrial, high-tech, medical technology, sporting goods and business-to-business advertising. RAA continues to expand its client base and its capabilities. As of 2002 Risdall Advertising, is 30 years old, and has +$100 million in capitalized billings.



For more information, contact:
John Risdall or Michelle Vandesteeg
Chairman and Chief Executive Officer Vice President, Account Supervisor

Risdall Advertising 651.631.1098 (tel) 651.631.2561 (fax)
550 Main Street
New Brighton, Minnesota 55112 www.risdall.com or www.risdall.net (web)