No-More-Market-Speculation
Social Media Monitoring
Social Media Monitoring can give you an in-depth understanding of the evolving social media landscape and the conversations happening online that touch your brand. All relevant generated media (CGM) content will be sifted to generate a set of succinct data and visualizations. This provides you with a clear picture of the discussions going on out there involving your brand and your competitors.
We map brand, topic and keyword mentions in communities, message boards, consumer review sites, forums, blogs and social networks. Our collective cranium assembles and deciphers the data to deliver insights into brands, markets, consumers and trends. SMM identifies "peaks of passion" in online conversations to better understand customer motivations and pangs. Like why they go off their feed. Or what makes them go back for seconds. We provide sparkling monthly reports that include:
- The passions of your customers, prospects and key stakeholders
- Identification and tracking of emerging themes or trends
- The heretofore unrevealed strengths and weaknesses of your competitors
- An analysis of pre- and post-engagement campaign effectiveness
Ignorance is no longer bliss. Social media is growing exponentially, every minute of every day. We'll help you grow with it.
CASE STUDY:
Risdall originally created P.B.Loco's website a few years ago, and recently expanded its work to help increase brand awareness. Our Online Marketing team created a social media map which helps identify the conversations surrounding the P.B.Loco brand to discover the online habits, motivations and influence of active participants. An ongoing brand-monitoring program is in place to identify trends and to track ROI for the engagement and reputation management program. This includes community building through Facebook, MySpace, YouTube, Flickr and Twitter as well as blog outreach. Active engagement and brand mentions have significantly increased since the inception of P.B.Loco's social media optimization campaign.






