No Pork Public Relations

Gain the exposure your organization needs to win. From speaking at conferences to working with the press to crisis planning, Risdall McKinney Public Relations is making it easy to get the most out of your public relations spend. So, while your budgets may have plunged from the heights of Mount Olympus, you can still watch your stock rise. Here's a sampling of what you get with our PR part of the package:

• We identify the one key idea or observation about your business messaging.
• We discover of your unique story and begin the key message development.
• We begin crisis planning before any crisis hits.

With Risdall McKinney Public Relations you get results that matter on a budget that makes sense in tough economic times.

CASE STUDY:

Meritex, a third-generation family business in the industrial real estate investment and management sector, has been in business for more than 90 years. Throughout that time, it has witnessed firsthand many economic conditions - upturns and downturns, yet always remained financially stable and committed to its customer base. With locations in six key markets - Minneapolis/St. Paul, Columbus, Atlanta, Indianapolis, Kansas City and Houston - the company and its brand interfaces with a variety of stakeholders in an increasingly competitive and performance-oriented marketplace.

The competitive set for commercial real estate is broad and varied, and includes several publicly traded conglomerates with multi-million dollar marketing programs. By contrast, Meritex is a small, privately held company that focuses entirely on one niche - industrial real estate within six key markets. Meritex has strong relationships with its tenants, lenders and brokers in all markets as evidenced by regularly conducted satisfaction surveys; so, it was interested in how these perceptions of the company could be better articulated via competitive positioning in its PR and marketing.

Meritex engaged the agency to create key messaging that communicates its strengths and differentiators across audience segments, ultimately allowing it to reach its goals for increased visibility, retention and occupancy.