Perception-Shifting Creative

So the strategic idea has been hatched. Now our SWAT Creative team gives it some love and turns it into something golden and plump or roostery and commanding. It all depends on who you are and what you want to say to your audience.

You may need a new banner ad. Or a radio spot. Or a Facebook page without incriminating pictures. The creative tactics will hinge on who and where your market is lurking and the quickest and most effective ways to reach them. You'll get a sweet and salty taste of bigger, better ideas that might whet your appetite for our main courses. Here is a recent appetite whetter from the Swatters.

CASE STUDY:

GoGirl is a very unique product - which required a very unique approach. Risdall's branding activity for GoGirl began in early 2008, with plans for a grand launch within the year. The positioning of GoGirl to appeal to a mainstream female market had to be just right. A full array of initiatives have already been introduced with resounding success and includes original design, social media, public relations, and extensive web development. This comprehensive planning, branding and marketing approach has given a new, unconventional product the grand entrance it needed for rapid growth.