Shovel Ready Strategic Planning

Our account planning strategists are social scientists melded with a cartographer's sense of direction. They already know that the road less traveled may be the perfect road for your brand. Our marketing mapmakers we'll help you explore virgin territories of potential after they ask and answer these pertinent questions:

• Who are we talking to and what makes them listen?
• When and where will they be most interested in engaging?
• What's the idea that will grab them by their lapels or hemline?

• Some quick snapshots that identify hot customer segments we want to focus on.
• Key characteristics, such as a customer's position in the purchase funnel of your product or service.
• The unveiling of a customer's beliefs, behaviors, demographics and psychographics. We explore brains and what trips all the hot little triggers inside them.

Then we cull, we ruminate, and we turn facts over in our heads like a rock tumbler.
So we can get down to a single, simply stated idea that hatches from our research like a frisky, newborn chick. From there, we spread our insights to our PR and creative teams so they can come up with ideas that can alleviate whatever marketing deficit you've encountered in your business.

CASE STUDY:

Calypso Systems was an audio/visual company that needed a new business strategy. Schools had serendipitously become their new marketing opportunity. The company approached RMPR to help them develop a brand proposition for marketing and advertising campaigns. We proposed a position that focused on the core elements of their existing brand attributes. With research in hand, RMPR helped shape Calypso's key message platform, which became the foundation of a new marketing initiative.Since then, we've helped Calypso develop supporting messages which resulted in profiles in Minnesota Business and the Minneapolis Star Tribune, as well as case histories that further validate their brand position.