• Integrated marketing communications
• Database marketing
• Relationship marketing
• Develop payout hypotheses
• Develop marketing plans
• Construct marketing models (mathematical/visual)
• Marketing simulation studies by computer
• Develop PERT and CPM program networks
• System analysis
• Warehouse and salesperson location studies
• Design test marketing projects
• Distribution audits and recommendations
• Fashion trend reports and other syndicated or special market reports
• Inquiry follow-up sales call reporting systems
• Campaign planning (timing, integration of all communications elements)
• Communications audits
• Product differentiation and development of "competitive edge" purchase propositions
• Special problem-solving creative groups
• Photography assignments (not related to ads)
• Develop interactive marketing plan
  
  

Prepare copy, layouts, storyboards, produce advertising for:

• Professional, scientific journals
• Business publications
• Management and news weekly publications
• "Ingredient product" and "distribution leverage" campaigns
• Consumer media (radio, TV, outdoor, newspapers, magazines)
• Corporate capability campaigns - special supplements
• Co-op programs for dealers/distributors
• Creation, development of radio/TV programs
• Creation, development of interactive multimedia productions
  
  

• Technical literature, product specification sheets
• Promotional literature (books, folders, brochures, business cards, letterheads, etc.)
• Catalogs
• Installation, operation, maintenance manuals
• Price lists, parts lists
• Sales training materials
• Videos
• CD, album & tape recordings, mailings to field
• Sales schools, institutes, seminars
• Salesperson's presentations
• Facsimile service
• Industrial exhibits, trade shows
• Hospitality suites
• Attendance audits; convention post-measurement services
• Musical shows
• Scale models, demonstrators, statuettes
• "Packaged promotions" for dealers/distributors
• Field staff to work with individual retailers
• Dealer/distributor sales aids
• Displays (point-of-sale, counter, floor, banners, posters, etc.)
• Premiums and novelties
• Consumer direct mail
• Direct mail to trade, special audiences
• Merchandising advertising (blow-ups, jumbo postcards, etc.)
• Point-of-purchase kiosks
• Direct mail promotional software
• Interactive catalogs (online or CD)
• Computer animation
• Screen savers
• Trade booth video walls
• Interactive multimedia presentations
• Internet services (websites, e-mail marketing, online
  advertising, search marketing)
• Interactive training materials
  
  

• Branding/Reputation management
• Research: Internet and phone surveys, focus groups, with
  design and analysis
• Positioning and key messaging
• Media relations
• Executive visibility/training
• Stakeholder relations
• Community relations
• Internal/employee communication
• Issues and change management
• Press kits
• Crisis communication
• Content development and writing
• Trade shows and association relations
• Special events
• Fundraising
• Cause and guerrilla marketing
• Interactive media and blogs
• Web writing/development
• Corporate public relations counsel
• Product publicity, news releases
• Feature articles
• Technical papers
• Arrange interviews with editors
• Press conferences
• Press kits
• Speech writing
• Plant tours
• Field reporting services
• Celebrity tie-ins
• Fashion shows
• Employee relations materials — awards, pins, plaques

• Online and traditional media analysis—evaluation, selection, recommendation
• Online and traditional media buying/negotiation
• Online and traditional media schedule stewardship/maintenance
• Media evaluation, selection, recommendation
• Issuance and forwarding of order documents to media vendors
• Computer-based comparisons of target audience reach/frequency information for radio and television
• Arrange for merchandising
• Negotiation of no-charge added value elements along with paid
  media purchases
• Negotiate non-premium, preferred ad position
• Negotiate unusual space and time limits
• Negotiate TV programs, time periods
• Checking of media invoices against purchases to insure receipt
  of what was scheduled
• Audit appearance and reproduction quality of print advertising
• Organize monitoring service to check "on-air" performance of TV/radio commercials
• Engage monitoring services to check on-air performance of
  radio and television schedules
• Meetings with print publishers and broadcast media sales
  management to stimulate interest in and awareness of
  client’s needs as they relate to media vehicles
• Field check out-of-home media purchases
• When available, analyze information on a client’s competitive
  advertising activity
• Locate direct mail lists
  
  

• Arrange or recommend corporate financing
• Find and/or evaluate merger and acquisition possibilities
• Help organize and staff advertising and marketing services departments
• Executive search assignments
• Seminars for executive management personnel and/or major customers
• Organization development studies
• Recruitment advertising
• Financial advertising, dividend notices
• Annual reports
• Industrial site development
• Presentations
• Research management
• Sales support strategy
• Enterprise integration

• Advertising effectiveness studies
• Online surveys
• Interview surveys
• Customer profiling
• Focus groups
• URL research
• Business modeling
• Product modeling
• Product testing
• Data analysis
• Website usability
• Image and awareness studies
• Maintain advertising/marketing libraries and files
• Develop fact books from secondary sources, library research
• Supervise syndicated research services
• Supervise research projects performed by other organizations
• Market analysis based on retrieval; organization of existing data
• Studies of attitudes, awareness, penetration
• Pricing, distribution studies
• Economic analysis and forecast
• Pre-test and post-test advertising copy
• Develop distributor or territory sales potentials
• Concept testing
• Perception and motivational research
• Set up "authorities" panels
• Scientific measurement of sensory stimuli
  (eye dilation, pulse, respiration rates)
• Operate test kitchens
• Continuous "programmed" research studies and feedback reports
• Maintain computer data banks
• Develop systems, mathematical formulas for computerized information systems
• Accountability studies, effectiveness measurements
• Interactive marketing surveys
  
  

• Studies of corporate mission
• Logotype and trademark development
• Develop packaging designs
• Design letterheads, business forms, signs
• Design client offices
• Style manuals
• Name generation (for new products primarily)
• Product line planning (expansion and/or pruning)
• Product life cycle studies
• Find and evaluate new products or services
• Develop new product concepts
• Product design
• Interactive presentation on kiosk, CD-ROM or floppy, etc.
• Screen savers
• World Wide Web Home Page creation and maintenance
• E-mail site
• Interactive training programs, videos, manuals
• Internet assistance - development and marketing
  
  

• Value propositions
• Brand promise development
• Messaging frameworks
• Brand strategy development
• Corporate naming
• Product naming
• Service naming
• Visual identity systems
• Collateral systems
• Launch planning
• Studies of corporate mission
• Logotype and trademark development
• Develop packaging designs
• Design letterheads, business forms, signs
• Design client offices
• Style manuals
• Product line planning (expansion and/or pruning)
• Product life cycle studies
• Find and evaluate new products or services
• Develop new product concepts
• Product design
• Interactive presentation on kiosk, CD-ROM or other
• Screen savers
• Website creation and maintenance
• E-mail site
• Interactive training programs, videos, manuals
• Internet assistance — development and marketing

• Web visibility planning
• Keyword research
• Web analytics, analysis and reporting
• Usability testing and optimization
• Campaign tracking, conversion tracking
• Search engine positioning reports
• Link analysis and link recruitment
• E-mail newsletters, template creation, segmentation, analysis
  and communication strategy
• Sponsored search (PPC) budgeting, strategy, program setup,
• Management, optimization and reporting
• Search engine optimization and reporting
• Search optimized copywriting
• Social media strategy, management and optimization,
  blogging, tagging, social networking
• B2B paid search marketing
• Search engine submissions
• Competitive research
• Online advertising, banner ads, rich media, text ads

• Place ads (from U.S.) in international media
• Local service in local markets through affiliated networks
• Local service in local markets through wholly-owned offices
• Regional campaigns and coordination
• World wide "one look, one sound" coordination
• Develop and distribute "pattern" materials
• Translation and reprinting services
• Seminars and training for overseas client personnel
• Confidential business and political reports
• Custom software localization for foreign markets
  
  

• Identification of purchasing agencies
• Capabilities literature
• Proposal development

• Contract administration, advertising detail management, accounting codes, sales taxes, etc.
• Develop client-agency SOP's
• Scheduling - establish priorities, due dates of assignments
• Prepare status reports, visual scheduling charts
• Audit and pay all bills from suppliers
• Secure return of client's property from media and others - hold and protect as well
• Prepare periodic financial reports on current status of client's ad budget
• Maintain all advertising records required by outside client's ad budget
• Provide client with copies of all written commitments executed on their behalf
  
  

• Secure competitive bids
• Prepare advance cost estimates for client approval
• Negotiate talent and supplier contracts
• Maintain source file - items needed by clients
• Purchase artwork, photography, separations, printing, and other mechanical units and collateral materials
• Obtain copyrights and releases
• Supervise work of third parties engaged by agency on client's behalf
  
  
  
  

• Social media mapping
• Profiling market
• Habits, motivations and influence
• Competitive landscape
• Brand monitoring
• Key passions surrounding your brand
• Emerging trends
• Competitor strengths and weaknesses
• Social media mining
• Engagement & reputation
• Community building
• Leveraging networks
• Blog creation & outreach
• Topics/keywords research
• SMM overview, findings and recommendations
• Target market profiling
• Topic ecosystem and statistical summary
• Post, author and site impact analysis
• Authoritative influence and sentiment reports for the top authors and sites
• Comprehensive topic ecosystem maps
• Share of voice
• Competitive landscape
• Listening and understanding the passions of your customers, prospects and key stakeholders
• Identifying and tracking emerging themes and trends
• Identifying strengths and weaknesses of your competitors
• Discovering the attributes, emotions and motivations that are driving word of mouth conversation surrounding your brand
• Understanding key passions to reveal new areas of opportunity for the brand
• Analyzing pre and post-engagement campaign effectiveness
• Community building
• Blog creation and management
• Blogger outreach and relations
• Conversation targeting
• Outreach: email marketing, SMS, RSS, podcasts, online video
• Social application development
• Social media press releases
• Social media mining for key influencers and brand sentiment
• Social signaling & bookmarking (digg, del.icio.us, stumbleupon, tagging)
• Leveraging existing networks (Facebook, MySpace, Twitter, Linkedin, YouTube, flickr, and niche communities and forums)
• Seeding communities of passionate supporters for:
• Word of mouth campaigns
• Test marketing and advertising concepts/positioning
• Test receptivity and feedback to product ideas, new applications, and/or product line extensions