Adapt or Die - The Risdall Seminar Series

Overview

There’s a reason you can’t go to a
pet store and buy a baby triceratops.

Unlike our little dinosaur, your business has a choice. It can survive and thrive with new ways of marketing. Or it can find its own tar pit. We’re inviting you to our popular seminar series, where one or all of our marketing prescriptions can help breathe life into your brand and the way it communicates with today’s fickle customers. And keep it from lumbering toward a gooey extinction.

Seminar Information

Seminar Ten - 11:00AM – 2:00PM May 19

Neuromarketing

Neuromarketing

At this seminar you’ll find out about Neuromarketing, an effective new discipline that improves sales and marketing results by applying the learnings from neuroscience. You’ll discover the path to the buy button by using a NeuroMapTM, a unique model that helps you reach the buy button: the Reptilian Brain.

Patrick Renvoisé is Co-Founder and President of SalesBrain, the world’s first Neuromarketing coaching company. He received the 2009 "Next Big Thing in Marketing" award from the American Marketing Association of San Francisco. The 2007 recipient of that award was YouTube.

Agenda

11:10 – 11:20 Neuromarketing: 3 brains but only 1 decides – the Reptilian Brain
11:20 – 12:00 The only 6 stimuli to reach the Reptilian Brain
12:05 – 12:10 The 4 steps to trigger the Reptilian Brain
12:10 – 12:40 Lunch & Networking
12:40 – 12:55 Your clients' PAIN: Dig, dig and keep digging?
Learn to Diagnose their PAIN
12:55 – 1:10 Your CLAIMS: Stand out – Learn to Differentiate your CLAIMS.
1:10 – 1:20 Your clients' GAIN: Prove your case – Learn to Demonstrate the GAIN
1:20 – 1:25 Deliver to the Reptilian Brain: Hit your target
  • 6 Messages Building Blocks
  • 7 Messages Booster
1:25 – 1:40 Q & A

Seminar Nine - 8:30AM – 12PM Feb. 24

Social Media

Social Media

In RMG’s latest social media seminar, we'll take a look at the good, bad and ugly parts of social media, including best practices for defending your brand against social media attacks (a very good thing to know). Come and join us to learn about exciting new tools and advertising platforms that will soon be available for your team.

Agenda

8:30 – 9:00 Registration/Breakfast
9:00 – 9:10 Welcome and Introductions
9:10 – 10:15 Session 1 - When You Are the Target: Coping with Activists, Antagonists and New Media Attacks
- Speaker, Jim Lukaszewski
Learn how to detect, preempt, prevent and quickly respond to crisis situations involving new media.
10:15 – 10:20 Break
10:20 – 11:15 Session 2 - Social Media Since Twitter
- Speaker, Jared Roy
Discover how the world of social media is changing and what is replacing Twitter as the next “big thing.”
11:15 – 11:20 Break
11:20 – 11:50 Session 3: Advertising Interruption on Your Audiences’ Terms
- Speaker, Josh Dahmes
Find out how to capture highly-targeted eyeballs, along with names and contact info for prospects/customers through social media advertising platforms.
11:50 – 12:00 Q & A with Presenters

Seminar Four - 8:30AM – 12PM  Oct. 28

Lead Generation

Lead Generation and Nurturing

For many businesses, building connections with prospects is key to their success.  But when the sales cycle takes time to develop, the challenge becomes how to stay connected with prospects until they are ready to take the next step.

In RMG's Lead Generation and Nurturing seminar, you'll learn best practices for using lead generation to raise awareness and build prospect connections. We'll also show you how to nurture these leads and build relationships until a prospect is ready to buy.

Agenda

8:30 – 9:00 Registration/Breakfast
9:00 – 9:10 Welcome and Introductions
9:10 – 9:25 Session 1: Introduction to Lead Generation and Nurturing
Get an overview of the steps necessary to begin and grow a relationship with prospects until they are ready to buy.
9:25 – 9:50 Session 2: Generating and Capturing Leads
Learn how to build your prospect list, what information to learn about those prospects, and how to secure permissions to continue the relationship.
9:50 – 10:35 Session 3: Segmenting Your Leads
Using examples of sales cycles, we'll explore ways to assess leads and determine the appropriate next steps for further developing the connection.
10:35 – 10:45 Break
10:45 – 11:30 Session 4: Relationship Management and Engagement
Review ways to assess the appropriate level and type of communication for the prospect, and explore case studies and examples of how to stay engaged with your leads.
11:30 – 11:45 Session 5: Tracking and Measuring Results
Discover techniques and tools to track and measure your lead generation and nurturing efforts to determine effectiveness and areas for improvement.
11:45 – 12:00 Q & A with Presenters

Seminar Three - 8:30AM – 12PM July 29

Return on Investment

Return on Investment

In today's marketplace, maximizing your return on investment is critical not just for success, but for your very survival. At RMG's ROI seminar, you'll learn the importance of applying analytical tools and how to set the right goals, measure returns across a variety of marketing channels and turn your marketing budget into a powerful revenue generator for your company.

8:30 – 9:00 Registration/Breakfast
9:00 – 9:10 Welcome and Introduction
9:10 – 9:45 Session 1: Goal Setting and Forecasting
Learn the process of setting goals and objectives and how ROI goes beyond monetary measures. (SPEAKER: Glenna Dibrell)
9:45 – 10:15 Session 2: Website Analytics
Gain an understanding of applying analytics tools and the benefits of the popular free and fee-based tools. (SPEAKER: Chris Peterson)
10:15 – 10:45 Session 3: Tactical ROI
Get valuable tips for measuring ROI based on marketing channels including search marketing, social media, online advertising and public relations. (SPEAKER: Holly Matson)
10:45-10:55 Break
10:55 – 11:25 Session 4: Marketing ROI
Discover how to apply your ROI data and turn your marketing budget into a revenue generator for your company. (SPEAKER: Josh Dahmes)
11:25-11:40 ROI Case Study
11:40 – 12:00 Q & A with presenters

Seminar Two - 8:30AM – 12PM  May 27

B2B Online Marketing

Business-to-Business Online Marketing

At RMG’s Business-to-Business Online Marketing seminar, you’ll learn how to connect with audiences with targeted online marketing programs including search marketing, online lead generation and social media.

8:30 – 9:00 Registration/Breakfast
9:00 – 9:10 Welcome and Introduction
9:10 – 9:55 Session 1: B2B Search Marketing
Learn how businesses can use consumer search engines along with B2B specific search sites to generate leads and phone calls from their Web site. (SPEAKER: Chris Peterson)
9:55 – 10:40 Session 2: Online Lead Generation
A review of online services that can be used to generate leads for specific industry or B2B application and benefits and pitfalls of online lead generation programs. (SPEAKER: Josh Dahmes)
10:40 – 10:50 Break
10:50 – 11:35 Session 3: B2B Social Media
It’s no longer business-to-business or business-to-consumer, its consumer-to-consumer marketing. Learn how to get people interacting with your brand. (SPEAKER: Jared Roy)
11:35 – 11:50 Q & A with the presenters

Risdall Marketing Group

  • Questions
Rhino

"I pick extinct over distinct."

"Is SEO a college football conference?"

"I want to grow up to be a fossil!"

"That darn Darwin. I was getting so comfortable!"

"My horns aren’t the only thing that’s dull."

"I am quite satisfied with my Cretaceous Period methods."

Please contact Karen Van Heiden with any question.

Phone: 651-286-6784
Email: Karen@risdall.com

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