Hired: March 2005
Background: One of five brothers (his poor mother,) originally hailing from the sunny climes of the golden west. Migrated east, kicking and screaming along with the rest of his clueless family, to Minnesota in 1969. Reached an uneasy accord with the weather and never left.
Education:
- University of Minnesota, Bachelor of Arts; Journalism
- 20 years experience as self-taught fine-arts photographer
Work Experience:
Paul has a broad range of experience in a variety of advertising arenas including direct marketing and B-2-B, as well as consumer and promotional advertising. A firm believer in the power of the printed word, Paul also brings television and radio experience, along with web-development capabilities to the Risdall creative team. Previous engagements included tours of duty as Copy Manager at NordicTrack and Creative Manager at Musicland, as well as Senior Writer stints at Mammoth Marketing and Designwrite Advertising.
Account Experience:
Paul's account experience encompasses sports marketing, food, medical, financial, high-tech and catalog, among others. Clients include Select Comfort, Marshall Field's, Target, West Publishing, Schwan's, Pillsbury, NordicTrack, Musicland, PremiumWear, Andata, Catholic Charities, Range Systems, Visa/Radisson, Procter and Gamble, 3M, Aggregate Ready Mix Association of Minnesota, Lifetouch, Lutheran Brotherhood and The St. Paul Pioneer Press, among others.
Interests, Hobbies and Other Peccadilloes:
Photography, abusing my Stratocaster, rollerblading, tennis, biking, collecting music, cooking, chocolate, Mutts and Calvin and Hobbes comics, (did I mention chocolate) and discovering new authors.
Proudest Moments:
Finishing a 75-mile skate-a-thon, seeing my photography at the State Fair, marrying my beautiful wife, Rose.
Famous Elbows Rubbed On the Job:
Met Linda Evans of Dynasty and Yanni fame. She looked fabulous, dahling. Also met Lindsay Wagner who failed to show any bionic capabilities. A huge disappointment.
Sound Bite:
"No one wants to be lectured to, or made to feel foolish for their lack of knowledge about your product. Write one-to-one, as if you're talking to a friend, and you'll be amazed at how receptive people will be to what you have to say."