Hired: September 2007
Education:
- University of Minnesota - Duluth
B.B.A. - Business
Before Risdall:
Before joining the gang at Risdall, Bill immersed himself in all things interactive at Designstein, a full-service interactive agency in Minneapolis. In his eight plus years at Designstein, Bill was involved with all aspect of the web for his B2B and B2C clients. Whether the client was in need of design, development, email marketing campaigns, online promotions, online games, SEO, CMS, CRM and all the other three letter acronyms of the web, he was able to provide it all. Clients included Cargill (NatureWorks & Ingeo Fibers), General Mills (Cascadian Farm & Muir Glen), Greene Espel, Hormel (Jennie-O Turkey Store), Maccabee Group, Mayo Health Systems, Minnesota State Fair, Mpls.St.Paul Magazine, Serta International, University of Minnesota and University of St. Thomas.
Favorite candy at RMG:
Whatever candy jar is closest to my chair at the time.
Hobbies /Activities:
After taking care of the four-year-old, the 15-year-old, the wife Wendy, the cat Joey, the three fish (who names their fishŠ), the grass, the leaves, the snow on the sidewalk and watching the latest episodes of The Deadliest Catch and Survivorman, Bill also enjoys riding his Trek around the lakes, playing a little golf and tennis and getting outside to enjoy all four seasons of Minnesota.
Little Known Fact:
Bill spent the first nine years of his life on an island - Nicollet Island in the heart of Minneapolis. Ask him about his childhood amongst the hippies and the menagerie of animals that called Nicollet Island home during the 1960s.
The Big Deal:
Bill helped transform the Jennie-O Turkey Store (www.jennieo.com) website from a static, limited information website to the consumer driven website that you see today. Using online promotions and quality, relevant content, J-OTS built a permission based e-mail marketing campaign from zero to over 50,000 active subscribers in less than 24 months. Online coupons were always avoided in the past because of fraud concerns. A unique solution was uncovered and successfully implanted and site visitors were given another tool to turn themselves into real customers. And best of all, while Bill was working with J-OTS, site traffic AND revenues increased dramatically.