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  • Zerust Excor

Increased website traffic and leads by focusing on SEO performance


Zerust Excor manufactures and markets corrosion inhibitor solutions for a broad range of industries. The Zerust website was hard to manage in the current platform and contacted Risdall. After a CMS migration to WordPress and visual updates to the site, Risdall developed lead generation forms on Zerust’s product pages.

With the mechanism of driving leads to the Zerust marketing team in place, Risdall and Zerust partnered on a search optimization program to increase qualified traffic to those lead pages.

increase in organic web traffic from Jan to March
total keywords ranked on page 1
VCI keywords now ranked on page 1
increase YOY in site traffic
Zerust product


In the fourth quarter of 2017, Zerust and Risdall began a tailored search optimization program built on strong research and focused on doing the little things right. Specific goals were to increase organic traffic, increase the rankings for keywords related to corrosion prevention and increase overall leads for the sales and marketing team.


Risdall performed keyword research in a niche industry, matching terms to buyers’ intent. With keywords defined for each website page, Risdall produced a tactical strategy for boosting rankings with simple, easy-to-implement optimizations.

Utilizing the BrightEdge platform, Risdall was able to track rankings for high performing keywords and gain valuable insights into competitor performance. BrightEdge also provided ongoing recommendations for enhancing existing content and identifying where new content could be created to gain organic market share.


Risdall and Zerust have seen dramatic results in a few short months including significant increases in page one ranking and double-digit growth in organic site traffic.

Zerust Products