When you've been in business for over thirty years, you get to meet a few people. Build a few relationships. Launch some great ideas. The Client of the Month is no ordinary accolade at Risdall Advertising Agency. It's our way of spotlighting a variety of clients and what makes them great.

Every month we feature a different RAA client right here on our web site, with digital versions of their marketing materials and a link to their web site. And when you visit our office, you'll see more of their work in our Client of the Month Showcase.

Take a few minutes and get to know these great companies and their people. We're honored to work with them and share their stories.


Smith System
August 2003 Client of the Month

Client of the Month
Founded in 1905, Smith System manufactures furniture products for early childhood and K-12 education as well as computer labs and libraries.

Making the Grade
Smith System's original product was boilers for one-room schoolhouses today they develop school furniture that addresses trends in interactive and peer learning. The company has staying power because it continues to serve the education industry with an evolving product line that reflects changing market needs. Executive Vice President Bill Risdall has a wealth of experience and insight that drives product development in the direction that schools demand.

A Mix of Methods
RAA helps Smith System respond to their changing industry with a constant flow of marketing materials. Catalogs are directed to teachers, school principals, librarians and computer lab directors in response to the demand for direct-purchasing opportunities. At the same time, RAA works with Smith System to keep their dealer catalog updated and effective in that market area. The Smith System web reflects the same efforts, with online ordering and information available at www.smithsystem.com.

Trade advertising, press releases, interactive presentations and trade show assistance are other areas where we work to build the Smith brand and reinforce their position as experts.

Click on the thumbnail to see the website


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07/03 - Smith Foundry »

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