Compex Technologies
July 2004 Client of the Month
Profile:
Compex Technologies aims to be the world leader in electrical stimulation products, in both medical and consumer markets. Its three business divisions are comprised of Rehabilicare (U.S. medical division), Compex USA (U.S. consumer division) and Compex Europe (international division).
What makes them great:
With the Compex Sport, Compex is creating an entirely new consumer business category in the U.S. marketplace: EMS for sports performance enhancement, fitness, and health and wellness, all available without a prescription.
The RAA Scoop:
RAA started working with Compex Technologies when the company was named Rehabilicare. In 2002, the company changed its focus from strictly medical to consumer sports/fitness by introducing an OTC product called Compex Sport for enhanced muscle performance. RAA was instrumental in determining a name and identity for the new medical and sport/training company. RAA is in the midst of producing consumer ads for the Compex Sport product using celebrity endorsements, product packaging, and a major public relations effort that will introduce the product to magazine editors nationwide.
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Previous Clients of the Month
03/04 - Upsize Minnesota Magazine »
12/03 - Magnum Research »
10/03 - Premier Mounts »
08/03 - Smith System »
07/03 - Smith Foundry »
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