Client of the Month

Client of the Month

When you've been in business for over thirty years, you get to meet a few people. Build a few relationships. Launch some great ideas. The Client of the Month is no ordinary accolade at Risdall Advertising Agency. It's our way of spotlighting a variety of clients and what makes them great.

Every month we feature a different RAA client right here on our web site, with digital versions of their marketing materials and a link to their web site. And when you visit our office, you'll see more of their work in our Client of the Month Showcase.

Take a few minutes and get to know these great companies and their people. We're honored to work with them and share their stories.

Green Back Street

March 2008 Client of the Month

Profile

GreenBackStreet.com is the evolution of Shop4Zero.com – a cash back shopping pioneer developed in 1999 by Pinnacle Communications International, Inc., the creators of the patented cash back Referral Shopping Model. Today, GreenBackStreet.com is one of the most vibrant and exciting cash back shopping experiences in the world with thousands and thousands of new members, and more on the way every day.

What makes them great:

In their quest to becoming the Ultimate Online Shopping Experience, GreenBackStreet.com has found the formula for success by taking the most exciting new trend – social networking – and combining it with the best shopping to be found online. All for free. There are never any dues or charges of any kind. Just great low prices and the highest online rebates from more than 1,100 popular national and local stores, plus:
• State-of-the-art social networking for the ultimate shopping experience
• Powerful search and compare tools to find the best products, and rebates
• Valuable product reviews from fellow GreenBackStreet.com members
• Money saving specials like free shipping
• Daily games and contests for cash and prizes
• Cash back rebates when members you refer shop at GreenBackStreet.com
All of which makes GreenBackStreet.com the premier online destination for great shopping and so much more.

The RMG Scoop:

Using our proven brand development process, Risdall Marketing Group crafted a new brand strategy and developed a new name to express the company’s new positioning. From there, the website was completely redesigned with web greeters and the incorporation of new state-of-the-art social networking features to help members communicate and share their experiences with other online shoppers. We also improved the clients’ rebate percentages, making them at least ten percent better than the other top cash back portals to encourage brand loyalty and create the ultimate online shopping experience.

As a result of RMG’s involvement, new member growth is skyrocketing and shopping volume has increased by 300% in just six weeks.