Each month we feature one of our amazing clients to share how different marketing methods help them overcome a business challenge. Our Growth Powered by Risdall series focuses on a unique industry and marketing service each month to demonstrate how marketing can be tailored to solve problems in a variety of industries. In June we featured Affinity Plus Federal Credit Union, a financial institution that stands by its tagline, “For people. Not for profit.” Affinity Plus enlisted Risdall to create a member-focused advertising campaign to inform customers of the variety of financial services available to them. In July we areRead More
As a full-service agency, Risdall is equipped as a growth partner for businesses both big and small. Being a growth partner means we have the strategy, expertise and skill to take your business from where it is to where you envision success. When clients engage with us in long-term growth partnerships, we’re able to demonstrate the full potential that marketing has on profits. To tell the great stories of our clients’ successes, we started a monthly blog series called “Growth. Powered by Risdall.” Each month is dedicated to a different client, industry and marketing service to explain how long-term marketingRead More
The Public Relations Society of America (PRSA) held the biggest award competition in the public relations industry last week: the PRSA Silver Anvil Awards. Joel Swanson, APR, MACT, president of Risdall PR, attended the ceremony in New York where he accepted an Award of Excellence trophy on behalf of Risdall PR and the Northern Star Council, Boy Scouts of America for the “Rocket Into Scouting” campaign. The Silver Anvil Award of Excellence is presented to individuals and organizations that demonstrate skill, creativity and resourcefulness in solving communication challenges through complete public relations programs. Each award-winning campaign is judged by aRead More
One of the most interesting parts of working in marketing is learning about the unique challenges that arise within different organizations, and then facing our own challenge of coming up with a solution. These problem/solution scenarios often lead to great results and great learning opportunities for others in the industry. To share these stories and to shine a spotlight on our amazing clients, we started a monthly feature called, “Growth. Powered by Risdall.” Each month, we will explain one client’s unique challenge and how they worked with Risdall to achieve growth. In April we featured Beauterre Recovery Institute, a newRead More
Thank you to all of Risdall’s guests who joined us to celebrate John Risdall’s 70th birthday and the 43rd anniversary of the agency earlier this week. Our Risdall team was jazzed to see many of our clients and our fellow employees with their families in a groovy environment. Why Risdall’s Parties Are the Best Risdall’s Mad Men-themed party featured attendees decked out in red, black or white ‘60s business attire and donning name badges featuring John Risdall instead of Don Draper in the Mad Men setting. The party was complete plenty of delicious food served in the large conference room, replacing theRead More
Risdall knows how to throw the best parties! Last year we went big with the Risdall Luminous Sculpture Museum where we showed off our 60 plus neon lights throughout the agency. This year we’re keeping it classy in Mad Men style. Join us on Tuesday, May 19 from 4-7 p.m. for a duo party celebrating the 70th birthday of the original Twin Cities Mad Man, John Risdall, and the 43rd anniversary of the agency he founded. Show off your Madison Avenue style with red, black or white attire. Bonus points if you add a fedora or pearls! Enjoy plenty of horsRead More
Risdall Public Relations and Northern Star Council, Boy Scouts of America received another award for its innovative “Rocket Into Scouting” campaign, bringing the total count to four awards and one finalist nomination this year. The Public Relations Society of America recognized “Rocket Into Scouting” with a Bronze Anvil award in the creative tactics category. Each year, the Bronze Anvils recognize the most creative and effective public relations tactics throughout the United States. This year’s Bronze Anvil Awards drew 828 entries, with only 71 entries selected as Bronze Anvil Award of Commendation winners. “Gaining recognition from our peers nationwide for theRead More
While creative services kicked off the New Year for Risdall, we finished quarter one with services in digital marketing and public relations leading the way. Perhaps we can attribute this to Facebook’s algorithm change, the rise of content marketing or the economic value that digital marketing adds for small businesses. Whatever the reason is, we’re loving it! Get to know a few of our new clients from the first quarter of 2015 below. Torax Medical Public relations Through public relations activities, Risdall is supporting Torax Medical, a leading medical device company, and its LINX Reflux Management System product line whichRead More
As an integrated agency with services in public relations, digital marketing, advertising, website development and strategy, we hold a Quarterly Review to share our biggest work achievements throughout the agency over the last three months. Our Quarterly Reviews are a chance for us to sit down as a group and share the work we’re proud of. This quarter we have a variety of success stories to share in the education and manufacturing industries, with an emphasis on digital marketing – a trend we’re seeing a lot of lately! Four of Risdall’s Highlights from Quarter One of 2015 The University ofRead More
Last week, LifeScience Alley held its annual meeting with nearly 400 leading professionals representing some of Minnesota’s great innovative cultures. Risdall joined in the fun for an evening of professional networking and learning. As a proud sustaining member of Life Science Alley, we had several staff and industry contacts at the event. The keynote speaker of the evening was bestselling author, Dan Buettner, who wrote the book, “Blue Zones Solution.” In his book, Buettner discovered the healthiest societies around the world and researched what habits people practice that contribute to their healthy living. Healthy Eating and Regular Exercise Increase Longevity DanRead More
Each month we celebrate several Risdallians’ work anniversaries to thank everyone on our team for the hard work they have put in over the years. As a special congratulations, CEO Ted Risdall presents honorees with a rose for every year they have worked at Risdall. This month we’re congratulating Sara Harrell, Gabe Shackle, Carin Leonard-Gorrill and a special congrats to Ted Risdall. (Don’t worry, Ted didn’t present himself with roses!) “I want to give a big congratulations to the honorees this month,” said Ted. “Sara, Gabe and Carin represent the diverse skills we are known for at Risdall, with SaraRead More
At Risdall, we work hard to provide our clients with the necessary expertise and stewardship that builds strong, successful partnerships and advances business goals. When we experience these amazing partnerships, we can’t help but shout it from the rooftops! Or at least write a blog about it. Each month, we will feature one of our amazing partnerships to detail how they have experienced Growth Powered by Risdall. Each client of the month post will cover who the client is, why we love them and how they have found success with Growth Powered by Risdall. For Risdall’s first client of theRead More
The Public Relations Society of America (PRSA) named Risdall Public Relations and the Northern Star Council, Boy Scouts of America as a finalist in its 2015 Silver Anvil Awards for its campaign, “Rocket Into Scouting Lifts Cub Scout Recruitment to New Heights.” The Silver Anvil Awards is a 60-year-old competition that recognizes the best public relations campaigns across the United States. Risdall PR’s campaign is a finalist in the integrated communications category, which recognizes exemplary public relations strategies that incorporate the skills of at least one other marketing tactic. The “Rocket Into Scouting” campaign combined web development, creative services, paidRead More
Each month several Risdallians celebrate their work anniversaries. To make these celebrations even more special, CEO Ted Risdall presents each person with a rose for every year he or she has worked at Risdall. This month we’re honoring Tracy Henry, Matt Bergen, Nikki Westphal and Glenna Dibrell. “Tracy, Matt, Nikki and Glenna add 18 years of combined experience to Risdall, making our running total 400 years of service,” Ted said. “That doesn’t even count the years of experience everyone gained before joining Risdall! Needless to say, these four Risdallians add to our team of experts, with Tracy in digital marketing, MattRead More
Camp Odayin is a magical place that offers all of the experiences of a summer camp in an environment that is safe and supportive for children and teens who have heart disease. With Risdall’s connection to Camp Odayin, we would like to share a personal story and provide details about Camp Odayin’s Have a Heart Benefit, which raises funds to make it possible for children to attend this special camp. Risdall’s Connection to Camp Odayin Risdall’s Senior Vice President, Solutions Architect, Brad Murray, knows just how special this camp is because it is his daughter’s favorite place to go. BradRead More
At Risdall, purple is our favorite color, but green is a close second. With a focus on increasing our recycling efforts, we have been getting greener one step at a time. Read on for a timeline of our efforts over the years, and let us know what you or your company has done to increase its green efforts by tweeting @Risdall. Risdall Goes Green – June 2013 We invited Minnesota Waste Wise to conduct an assessment of Risdall’s recycling habits. Through BizRecycling, a free recycling resource for Ramsey and Washington County businesses, we connected with Minnesota Waste Wise for anRead More
Today, The Intercept published an article titled “Mall of America Security Catfished Black Lives Matter Activists, Documents Show.” In the article, they highlight a post published on the Risdall Public Relations blog called “Fulminating Flash Mobs,” which outlines how organizations like the Mall of America security used social media to monitor a pending flash mob appearance a few years ago. The article also states that we work closely with Mall of America, which is false. Jim Lukaszewski was authoring an article for trade journal publication. Jim Lukaszewski is a nationally regarded crisis expert with a special focus on the digital communicationRead More
Last night a few lucky Risdallians attended Minnesota Business magazine’s 2015 Community Impact Awards, which celebrates Minnesota companies that practice a strong dedication to giving back to the communities they are part of. Risdall as a Finalist in the Community Impact Awards As an integrated digital marketing agency, Risdall is able to give back to our community by using our various services in web development, creative design, public relations, strategy, branding and digital marketing. Risdall placed as a finalist in this year’s Creative Campaign category for our consistent work to improve the region by providing local organizations with monetary and skills-based donations. Recently, weRead More
With 33 years of collective work at Risdall between Erik, James, Mariann, Steve and Zoe, these Risdallians embody the passion and loyal personalities that Risdall is known for. That’s 33 years of bringing our clients Growth Powered by Risdall, 33 years of neon lights and 33 years of making the donuts. In celebration of their anniversaries, CEO Ted Risdall presented these five Risdallians with a rose for each year they’ve spent with our team. “The anniversaries of Zoe, Steve, Mariann, James and Erik range from two years all the way to 17 years, and it’s exciting to watch these talented folks growRead More
In the 37th annual Minnesota Public Relations Society of America (MN PRSA) Classics, Risdall Public Relations placed as a finalist in five distinct categories: social media, institutional programs, special events/observances, marketing services and industry campaign of the year. MN PRSA Classics recognizes outstanding public relations campaigns and tactics from communications businesses and departments throughout Minnesota. The entries are peer-judged for their effectiveness in solving public relations challenges through creative solutions. What MN PRSA Classics Means to Risdall Public Relations The MN PRSA Classics are always an exciting time of year because we get the chance to formally celebrate our clients’Read More
At the beginning of each quarter, Risdall’s staff members hold a Quarterly Review where they share the biggest highlights from the previous quarter. This quarter, clients in education, manufacturing and government dominated the conversation. Here are three of Risdall’s proudest moments from quarter four of 2014: BizRecycling BizRecycling is helping businesses start or enhance recycling and waste reduction programs. Under a new state law, most businesses in the Twin Cities must offer recycling for at least three types of materials by January 1, 2016. Risdall helped BizRecycling employ a media plan (in 2014 and 2015) encouraging businesses to recycle, and continues to assist theRead More
As one of our biggest passions and areas of expertise, the education industry is a main focus for Risdall. We’re excited to announce a number of new education relationships that helped us enter the New Year with a bang. “Risdall now has a footprint in three of the nation’s 10 largest state university systems,” said Ted Risdall, CEO of Risdall. “With creative, public relations, advertising, web and digital experts, we provide our partners with a comprehensive solution for all of their marketing challenges.” Risdall’s Latest Higher Education Relationship One of the top 10 public research universities in the nation, TheRead More
Joel Swanson is wearing two hats this year as president of Risdall Public Relations and president of Minnesota’s chapter of Public Relations Society of America (PRSA). Joel has been a member of PRSA for the last 24 years, filling various positions within the executive committee and board of directors throughout his membership. The officer track for PRSA Minnesota is a five-year commitment, serving as secretary, treasurer, vice president, president, and immediate past president for one year each. “For me, it’s the culmination of more than 20 years of involvement in the organization,” said Joel. Even with a schedule filled toRead More
It has been an amazing year of transition and growth for Risdall, and we’re poised for an extraordinary year in 2015. Our staff, strategy and growing client list have come a long way in the past 12 months. I’d like to start by giving thanks to my father, John Risdall. He founded this agency on the principle of giving clients what they want and need by drawing creativity from any and every communications discipline to help them make money, while also having fun in a prosperous agency environment. With the mantra, “It’s a party!” John’s integrated approach was ahead ofRead More
As we approach the end of 2014, we’d like to take a look at this last year and reflect upon the good times, memories and successes we’ve gained for our clients and the agency. At Risdall, we recognize that no one builds an ad agency alone. The support of our dedicated clients and hardworking staff members has allowed us to get where we are today. To all the individuals who worked with us to achieve success in 2014, thank you! Prosperity for Our Partners: Vision-Ease Lens – Celebrity Endorsement Vision-Ease Lens gained industry-leading coverage of its Coppertone Polarized Lenses, includingRead More
Each year Minnesota Business Magazine holds the Community Impact Awards to honor companies in Minnesota that place a high importance on giving back to their communities. For the magazine’s 2015 competition, Risdall was named one of three finalists in the Creative Campaign category for its strong devotion to helping families and children over the years. Risdall’s History of Community Involvement As a full-service digital marketing agency, Risdall is able to give back to the community in a unique way. Through a combination of monetary and skills-based donations, the agency helps non-profits and organizations in need. We have longstanding relationships withRead More
Congratulations to Risdall and our clients! The results of the 2014 Mobile WebAwards competition are in, and Risdall’s clients received five Best in Industry awards! On top of the awards, Risdall was named an Outstanding Mobile Interactive Developer for taking home five awards this year. These wins demonstrate the talent of Risdall’s expert web development team, which stays on top of the trends in traditional and mobile website design. “It is an honor to be considered a digital leader among web design agencies in the Twin Cities,” said CEO Ted Risdall. “With changing communication comes changing technology, and we areRead More
Just as the Thanksgiving holiday has come and gone, so have Risdall’s Movember moustaches. Our team gathered donations and grew their moustaches for the entire month of November to raise awareness for men’s health. The moustaches serve as ice breakers to spark conversations on important issues that affect men, specifically mental health, prostate and testicular cancers. To spruce up the moustache season around the office, we held a few friendly competitions where employees voted on three different types of ‘staches: the most professional, the thickest ‘stache and the most minimal moustache. We had two more awards for “Highest Number of Donors”Read More
We’re celebrating a big win after learning The University of Texas at Tyler chose Risdall to be its long-term agency partner. The upcoming projects will involve all of the agency’s services, such as brand research, strategic positioning, online marketing and video production on the road to making UT Tyler the first choice for higher education in Texas. In the past, Risdall has worked with several schools in the higher education industry, including Brown College and McNally Smith College of Music, and we look forward to our work with the team at UT Tyler. Through extensive research, we’ve gained a fullRead More
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The moustaches are showing and the donations are growing in our third week of the Movember fundraiser at Risdall. Our team has raised $680 so far, and with two weeks left, we’re on track to hit our goal of $1,000. Movember was created to spark conversations about health issues specific to men. For the month of November, participants grow and groom their moustaches, and only their moustaches, while gathering donations for their team. The neatly groomed moustaches unify participants, or Mo Bros, and provide an ice breaker for conversation topics that aren’t widely discussed. All donations support research for men’sRead More
Risdall helped refresh Northern Star Council Boy Scouts’ brand and public image in the first year of its statewide Rocket Into Scouting recruitment event, culminating in a 43 percent enrollment increase from 2013 totals. In 2014, Northern Star Council strategically transformed Rocket Into Scouting from a multiple-date event into a single-time recruitment effort, where kindergarten through fifth grade boys who signed up for Cub Scouts and their families received a free model rocket to build and launch at the first pack meeting. Through the efforts of multiple Risdall services, Rocket Into Scouting enrolled 4,143 new Cub Scouts at over 700Read More
The unique relationships between Risdall and our clients inspire us to create superior website designs that meet all of our clients’ needs… and win awards too. This year, 19 of those websites went on to win awards in the international WebAwards competition. On top of that, the Web Marketing Association recognized six of those victorious websites as best in their categories, meaning they had the highest score compared with all other submissions. Congratulations to all the winners! We pride ourselves on providing our clients with the latest technology and a team of industry-leading experts who love what they do, and whenRead More
It was a strong start to 2014 at Risdall, with the agency signing on 20 new accounts in the first quarter.
Many of these clients are focused on business-to-consumer marketing, and were looking for an agency that could deliver fully-integrated strategic campaigns.
Why is Apple Maps directing ad agency clients to a toxic waste dump?
Apple’s troubled map product can’t find the Loch Ness Monster and apparently it has a hard time locating suburban advertising agencies as well.
When Risdall clients attempt to use their iPhones to find our agency, they end up in a Walking Dead-worthy location.
Apple is Directing Our Clients to the Former Twin Cities Army Ammunition Plant.
Apparently this massive Superfund site has a street network, and one of these streets is called Main Street. (Coincidentally this polluted area almost became the site of the new Vikings Stadium until the team was able to squeeze more funding from Minneapolis.)
The Munitions Plant is in Arden Hills, a suburb next to Risdall’s city of New Brighton.
Apple Maps takes our clients to this toxic waste site when they ask Siri for navigation directions to “Risdall Advertising Agency” or even when they type our correct street address (city included) into their iPhones.
Risdall’s work for Allina Health was recently selected as an official honoree for the 18th Annual Webby Awards.
The Webby health category recognition was for Allina Health’s “Screen to Prevent” website. This program encourages screening for colorectal cancer, the 2nd-leading cancer killer in the country.
Few organizations relish disaster planning, but doing so is essential should a crisis occur.
Explore management’s three most critical issues: risk control, crisis control and reputation protection. Join three experts to explore critical management issues where they will provide key insights, ideas and wisdom you can use for protecting, preserving and promoting your company’s reputation before, during and after a crisis or disaster.
Understanding how humans interact with technology is critical in building websites that are easy to use. With this extensive background in cognitive systems, Colin Steinmann expands the capabilities of Risdall’s interactive team.
Risdall enjoyed its final and best quarter of 2013 with the addition of 22 new and expanded client relationships.
Many of the new client accounts include brand and strategy work to uncover marketplace differentiation, while leveraging the agency’s integrated services of digital marketing, advertising, website development and public relations. Read More
Crisis communications counselor James E. Lukaszewski, ABC, APR, Fellow PRSA, was just named a Top 100 Thought Leader for his focus on constructive, ethical problem solving and managing the victim dimension of crises.
Lukaszewski, a Twin Cities-based national crisis practice leader was named to the top 100 list for the second year in a row by Trust Across America – Trust Around the World.
The organization annually conducts a survey to determine the list of global influencers who positively contribute to building trust for organizations, business and government, and in society. Read More