This fall, Risdall celebrates 20 years in the digital space continuing its leadership as one of the first interactive agencies in Minnesota.
Ted Risdall, founder of the interactive division, envisioned Risdall’s possibilities as a digital agency and established the company as a frontrunner online.
He recognized early on that e-commerce had a profitable future for businesses, proving the web as an effective new vehicle for advertising.
Since launching the interactive division in 1993 with early work on Gopher.net and the Mosaic browser, Risdall has been a leader in developing new technologies and trends.
The Star Tribune recently ran a feature on Risdall’s lengthy experience in the digital space.
Risdall added 17 new digitally focused clients in the 2013 third quarter across our interactive, brand management, public relations, and website development divisions.
“Winning two IABC Bronze Quill Awards and gaining Top Agency spot in the international WebAwards competition this quarter solidifies the continued success we bring to our clients,” said John Risdall, vice chairman and CEO of Risdall.
Here’s a sample of our new clients and the exciting work ahead:
Risdall walked away with two Bronze Quill awards at last night’s IABC (International Association of Business Communicators) Minnesota Red Carpet Celebration.
The awards program is designed to test and reward all aspects of the work of business communicators, focusing heavily on campaign results.
Award of Excellence: Healthways
Ted Risdall, our chairman and president, was recently appointed to the board for Minnesota-based think tank Center of the American Experiment (CAE).
The backstory starts in January 2013, when there was a when a proposed Minnesota tax plan that called for a 5.5 percent tax on professional services.
After testifying against the plan, Ted was looking for another, long-term involvement in the conversation around what Minnesota businesses need from government to thrive, and found CAE.
Today, we want to say congratulations to the companies we work with.
Thirty-seven of our clients won at the 2013 WebAward Competition.
The Web Marketing Association puts on the awards each year to highlight the best of website design and development.
The contest is fierce – this year, more than 1,500 entries came in from 40 countries. Judges put each website under the microscope, testing and ranking it for design, copywriting, innovation, content, interactivity, navigation and use of technology.
Our clients’ sites rocked the competition.
The Risdall team also wants to thank all of our amazing clients.
By choosing Risdall, they let us into their workplaces, answered scores of questions about what they wanted out of a website and an agency, and then put us to work building their brands and web presence.
The 37 wins in this year’s WebAwards allowed us to earn the Top Agency award for winning more awards than any other agency in the competition.
The Twin Cities advertising community lost one of its greatest innovators this weekend. John Olson, the founder of Olson ad agency, passed away this Saturday in his home following a battle with cancer.
Strategic analyst Katie Usem joins agency as new account executive
NEW BRIGHTON, MINN. (July 16, 2013) – Risdall Marketing Group (Risdall) announces the addition of Katie Usem as account executive. Usem is experienced in developing marketing strategies for new business, forecasting for business goals and managing client relationships.
Agency expands client base across capabilities NEW BRIGHTON, MINN. (July 15, 2013) – Risdall Marketing Group (Risdall) continued 2013 with a strong second quarter, adding 19 new accounts across its strategy, creative, online marketing, brand management and public relations divisions. New clients include Metropolitan State University, a Minnesota state university located in the Twin Cities, Midwest Dental, a dental clinic offering care to Midwest children and families, and Buerkle Automotive, an auto services dealership representing Hyundai, Acura, and Honda vehicles throughout the Twin Cities. “Risdall has had an exciting quarter working on diverse projects for our new clients including digitalRead More
Risdall’s revamped website focuses on digital prowess, showcases advanced design
NEW BRIGHTON, MINN. (June 12, 2013) – Risdall Marketing Group (Risdall) recently focused its digital expertise internally, redesigning www.risdall.com as a mobile-friendly site with improved audience interaction and lead generation.
Service Above Self Award honors Risdall’s dedication, time and talent to Minneapolis community and Rotary
NEW BRIGHTON, MINN. (May 20, 2013) – Rotary International District 5950 recently awarded a Service Above Self Award to Ted Risdall, chairman and president of Risdall Marketing Group (Risdall) and member of Rotary Club of Minneapolis. Only 22 of the more than 3,000 Rotary members in District 5950 received this award, presented at the annual district conference held in Bloomington.
WHAT: Risdall Marketing Group presents a special workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating “zealots for your brand, your company and your future,” and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees will see first-hand how primal branding builds a loyal following by examining several Risdall Marketing Group case histories.
Andrea Goodall named vice president and Laura Griffith becomes account supervisor NEW BRIGHTON, MINN. (April 18, 2013) — Risdall Marketing Group (Risdall) announces two promotions among its senior Risdall Public Relations staff members, appointing Andrea Goodall as vice president and Laura Griffith as account supervisor. “Both Andrea and Laura have grown into leaders within the public relations department, directing client projects and using the nuances of strategy and tactics to create successful client campaigns,” said Joel Swanson, APR, president of Risdall Public Relations. “These promotions reflect their mastery of using an integrated approach of public relations and marketing to deliver results that matter forRead More
I was lucky enough to attend the SMX West conference in San Jose, CA last month and hear from search industry professionals such as: Danny Sullivan – Editor of Search Engine Land, Matt Cutts - Google, Duane Forrester – Bing, and many more. I attended three days worth of sessions, spanning topics from content & social media strategies to link building, Google’s new Knowledge Graph and what’s in the future for SEO. Here are my main takeaways in no particular order: Content is KING Straight from the mouths of Google & Bing’s search police, Matt Cutts & Duane Forrester, content is the most important item on your website. IfRead More
PR Daily gives “Best Use of SEO” nods for Allina Health, CVS Flags projects as Risdall receives honorable mentions for SEO in PR campaigns. NEW BRIGHTON, MINN. (March 27, 2013) — PR Daily named two projects by Risdall Marketing Group (Risdall) as honorable mentions in its 2012 Digital PR and Social Media Awards. Both mentions were in the “Best Use of SEO” category, for Risdall’s work with clients Allina Health and CVS Flags. “PR Daily is an industry leader that recognizes the top work being done by agencies nationwide, and it’s an honor to be counted among the finalists,” said John Risdall, viceRead More
Risdall sponsors karaoke sing thing with $3,000 of public relations services to promote unique fundraising event. NEW BRIGHTON, MINN. (March 7, 2013) — Risdall Marketing Group (Risdall) is collaborating with Karaoke Sing Thing(KST) to support Special Olympics Minnesota by offering $3,000 of public relations services as a category-level sponsor. KST is a new singing competition in Minnesota where contestants compete for a chance to sing alongside national music artist while raising funds to support Special Olympics Minnesota. Contestants upload a 90-second video of themselves performing a country or rock song, and are then voted to perform at the Mall of America in oneRead More
Relationship gives Risdall clients and website development team highest level of support for managing web-based solutions by earning silver level partnership with DotNetNuke and achieving Microsoft Gold Certification. NEW BRIGHTON, MINN. (Feb. 21, 2013) — Risdall Marketing Group (Risdall) recently completed the Silver LevelDotNetNuke (DNN) partnership certification, making it the only company in Minnesota to have passed the rigorous requirements set by the content management system (CMS) provider. It also achieved a Microsoft Gold Application Development competency, demonstrating a “best-in-class” ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s dynamic business environment and distinguishing itself within the top 1 percent of Microsoft’sRead More
Risdall Marketing Group adds 15 new clients to grow accounts in fourth quarter 2012. NEW BRIGHTON, MINN. (Feb. 12, 2013) — Risdall Marketing Group (Risdall) finished 2012 and its 40th year in business with a strong fourth quarter, adding 15 new accounts. Among the new clients are Dental Services Group, a dental laboratory network providing technical expertise, products and services to dentists across the country; Pathway Health Services, a professional management and consulting organization focused on the long-term care industry; and Vertical Storage Inc., a leading supply and storage company for the material handling industry. “Our new clients turned to Risdall, specifically our online and creative departments,Read More
Risdall appoints Mariann Hohe, veteran consumer and B2B strategist, to add digital branding leadership to the strategic consultation division. Mariann Hohe NEW BRIGHTON, MINN. (Feb. 8, 2013) — Risdall Marketing Group (Risdall) announces the addition of Mariann Hohe as president of its Risdall Strategic Consultation division. “Strategy is critical to successful marketing campaigns, and Mariann brings with her more than 20 years of experience in transforming brands through smart strategies,” said John Risdall, vice chairman and CEO. “Her mastery and understanding of online behavior will enhance Risdall’s leadership in the digital space and help our clients get the most outRead More
Risdall Public Relations President Joel Swanson Chosen to Continue Service on Minnesota Public Relations Society of America Executive Leadership Committee
MINNESOTA PUBLIC RELATIONS SOCIETY OF AMERICA ANNOUNCES LEADERSHIP FOR 2013: Risdall Public Relations President continues service. MINNEAPOLIS (Jan. 16, 2013) – The Minnesota chapter of the Public Relations Society of America (PRSA) announces its new leadership for 2013. Minnesota PRSA is the ninth largest chapter of PRSA, the world’s leading organization for public relations professionals. “More organizations today understand that their actions are scrutinized by an informed, sophisticated and well-connected public. They know they need strategic communications to build and protect their reputations,” said Tracy Carlson, APR, Minnesota PRSA president. “As one of the nation’s most active PRSA chapters,Read More
Risdall Marketing Group adds two new hires as the online marketing and public relations divisions continue to grow with addition of Danielle Norgren and Maggie Peterson. Maggie Peterson Danielle Norgren NEW BRIGHTON, MINN. (Jan. 9, 2013) — Risdall Marketing Group (Risdall) announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson. “Adding Danielle and Maggie to the Risdall team boosts the abilities of our online marketing and public relations divisions, which work closely together,” said John Risdall, vice chairman and CEO. “We are constantly evolving to meet and exceed clients’ expectationsRead More
Risdall adds two new hires to the online marketing and public relations divisions continue to grow with addition of Danielle Norgren and Maggie Peterson NEW BRIGHTON, MINN. (Jan. 9, 2013) – Risdall Marketing Group (Risdall) announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson. “Adding Danielle and Maggie to the Risdall team boosts the abilities of our online marketing and public relations divisions, which work closely together,” said John Risdall, vice chairman and CEO. “We are constantly evolving to meet and exceed clients’ expectations in digital and traditional marketing.” AsRead More
Agency posts new accounts in third quarter as they signal growth in their 40th year NEW BRIGHTON, MINN. (Nov. 12, 2012) – Risdall Marketing Group (Risdall) added nearly a dozen new accounts in the third quarter, further diversifying its client base in its 40th year in business. Among the 11 new clients are Eemax, the nation’s leading manufacturer and distributor of electric tankless water heaters, Conservation Beyond Borders, a nonprofit organization dedicated to biodiversity and landscape conservation, and Venture Academy, Minnesota’s first digital blended learning school for grades 6-12, opening in 2013. “At Risdall, we pride ourselves on offering clientsRead More
Presidential Citation Awarded to New Brighton/Mounds View Rotary Club While Under Direction of Risdall Marketing Group Leader
Presidential Citation awarded to club for criteria met under the direction of immediate past president and current Risdall account supervisor, Glenna Dibrell NEW BRIGHTON, MINN. (Nov. 9, 2012) – The New Brighton/Mounds View Rotary Club recently received a Presidential Citation for accomplishments achieved during the 2011-2012 term of immediate past president and Risdall Marketing Group (Risdall) senior vice president, account supervisor, Glenna Dibrell. This is the second consecutive year and third time overall the club has received this distinguished honor. The Rotary Club, an international volunteer organization of business and professional leaders who provide humanitarian services, awards thisRead More
Agency wins more than two dozen awards across multiple industries, the third most awarded by the Web Marketing Association, making them top in world for website creation. NEW BRIGHTON, MINN. (Sept. 17, 2012) – Risdall Marketing Group (RMG) was one of the top winners for outstanding web development by the Web Marketing Association for the 7th consecutive year. Presented with an impressive 28 WebAwards, RMG placed third in the overall competition and continues the momentum of performances in years past with its WebAward count now totaling 136 in seven years. “Our hard work comes to fruition when we build aRead More
Risdall Leadership Blog: From the stone age to the golden age to now, the Shift Age. Futurist David Houle delivered a wake-up call to the Twin Cities business community on September 11th. Houle addressed the Vistage All City 2012 Conference, urging business leaders to recognize the new era, coined the “Shift Age”, and prepare to make adjustments. Houle announced this is the age of mobile; we are living in accelerated connectedness. What does this mean in our marketing world? It requires marketing communications professionals to be more nimble. It means we need to be more responsive to the changing businessRead More
Time to celebrate as Risdall launches website for the White Bear Lake area schools! At our last quarterly review the web team unveiled the most recent site, of many, geared towards school districts. By leveraging Risdall’s proprietary content management system created specifically for school district needs, the web team collaborated with White Bear Lake Area Schools to design a tailor-made website, complete with mini-sites for district schools and an interactive staff directory. As the world moves further into the digital space, establishing a hub for students, parents, teachers and administrators to quickly and easily access the information they need isRead More
Risdall Marketing Group Adds 13 New Accounts in Q2 Growth continues in Risdall Marketing Group’s 40th year of business NEW BRIGHTON, MINN. (July 13, 2012) – Continuing the momentum from first quarter, Risdall Marketing Group (RMG) wraps its second quarter with the addition of 13 new accounts. New clients include RE/MAX North Central, a real estate brokerage with more than 175 offices throughout Minnesota and Wisconsin, ProfitSee, an all-in-one financial analysis and budgeting software provider, and Agosto, one of the world’s fastest-growing Google Apps and cloud consulting firms. “Our ability to serve a diverse range of clients across the marketingRead More
With more than 10 new accounts added during the first quarter of 2012, Risdall continues to grow as it nears its 40th year in business. NEW BRIGHTON, MINN. (May 10, 2012) – Risdall Marketing Group (RMG) will mark four decades of doing business on July 1, 2012, and it continues its profitable success in Quarter 1 by adding 12 new accounts. New clients includeOminLingua Worldwide, a translation and localization services company, Minnesota Hospital Association, a trade association representing hospital and health systems in the state of Minnesota, and Northwest Youth & Family Services, a nonprofit serving the Twin Cities for the healthy developmentRead More
Risdall Marketing Group Welcomes Three New Hires Steve Tiongson, Chris Liakos and Becky Brannan join the RMG team
NEW BRIGHTON, MINN. (May 8, 2012) – Risdall Marketing Group (RMG) is pleased to announce the addition of three new hires Steve Tiongson, motion graphics designer and director of photography, Chris Liakos, senior copywriter, and Becky Brannan, online marketing specialist. “We are very excited about the range ofspecialization Chris, Becky and Steve bring to our team,” said John Risdall,vice chairman and CEO. “Each individual not only expands RMG’s overall capabilities,but specifically grows our web and digital media services as the largest web developer in Minnesota, keeping our clients ahead of their peers in theironline efforts.” Steve Tiongson � Chris Liakos � Becky BrannanRead More
NEW BRIGHTON, MINN. (Feb. 23, 2012) - Risdall Marketing Group (RMG) announced that George Creel has joined the agency as chief marketing officer, research director in the strategic consultation department. In this role, Creel will lead the strategy team in expanding brand possibilities and solving high-level marketing problems, for clients, by identifying target audiences, beyond their demographics, through both qualitative and quantitative marketing research. George Creel “Our agency believes in the power of good strategy to transform brands, which has led to our clients’ brands receiving local and national coverage, as well as distinguished awards,” said John Risdall vice chair and CEO.Read More
In Q4 Risdall Marketing Group finished strong with the addition of 5 new accounts. NEW BRIGHTON, MINN. (Jan. 2, 2012) – The 2011 year came to a strong close for Risdall Marketing Group (RMG) marked by the addition of 5 new accounts. New clients included Minntech, a leader in developing, manufacturing, and marketing medical devices, sterilants, and water purification products; Wayzata Investment Partners LLC, an investment manager with more than two decades of experience in debt, equity and assets; and non-profit organization Fishing Kids, an online adventure web portal based on a series of fishing oriented children’s books. “Our success as an agency isRead More
Nearly 20-year industry leader Joel Swanson chosen to lead Risdall Public Relations and named President of Minnesota’s 6th largest PR Agency. NEW BRIGHTON, MINN. (Nov. 7, 2011) — Risdall Marketing Group has promoted Joel Swanson, APR, to president of its public relations agency. Under Swanson, the firm also changes its name from Risdall McKinney Public Relations to Risdall Public Relations (RPR). Joel Swanson “This is an exciting new chapter for Risdall Public Relations — Joel has the right passion, leadership and vision to continue to lead our public relations team and create phenomenal results for our clients,” said John Risdall, viceRead More
Agency ranks third in the world for web development after winning 21 WebAwards for Risdall Marketing Group. NEW BRIGHTON, MINN. (Sept. 22, 2011) — The Web Marketing Association (WMA) honored Risdall Advertising Agency (RMG) for outstanding web development by recognizing the agency with 21 WebAwards, placing the agency third overall. This year’s showing follows RMG’s record-setting performances in years past, with more than 110 WebAwards in five years, making RMG the recipient of the most WebAwards total since 2006. Interactive agencies and website marketing departments from 45 countries entered the annual competition. “This year’s awards once again highlight our commitment to producing websites that notRead More
NEW BRIGHTON, MINN. (Aug. 2, 2011) — New business momentum continues for Risdall Advertising Agency (RMG) by adding six new accounts in July. New clients include Viking Industrial Center, a family-owned business specializing in personal protection products including hard hats, safety glasses, etc., and, Par Aide, an innovative producer of high-quality golf course accessories. “Midway through 2011 RMG continues to build our client roster, providing creative brand strategies to a broad range of industries,” said John Risdall, vice chairman and CEO of RMG. “Our structure allows us to produce the best work to impact the consumer and generate the results that matter, because we define successRead More
NEW BRIGHTON, MINN. (June 13, 2011) — Risdall Advertising Agency (RMG) continues to add to its client roster with 13 new accounts in May. New clients include Minnesota Angel Network, a resource for angel investors and start-up companies; Locator Technologies, specializing in helping automotive lenders and dealers control costs; and International Medica Foundation, a nonprofit committed to the development of medical products and services to families in neglected populations. “Our structure and platform offers clients the widest array of services in the most streamlined way possible,” said John Risdall, vice chairman and CEO of RMG. “We continue to offer our clients brilliant marketingRead More
NEW BRIGHTON, MINN. (May 19, 2011) — New business momentum continues for Risdall Advertising Agency (RMG) in April, resulting in six new accounts and expanded current accounts, on top of seven new accounts in March. New clients include Total Luxury Limousine, the preferred transportation provider in the Twin Cities, National Checking Company, specializing in food service and hospitality industry products, and Zigler Cat, one of the largest Caterpillar® dealers in the U.S. “Our broad range of programs, services and talents allow clients to get the best value for their dollar while receiving the most well-rounded and effective marketing program,” said John Risdall, vice chairmanRead More
NEW BRIGHTON, MINN. (April 22, 2011) — Risdall Advertising Agency promotes Karen Van Heiden to online marketing manager in its Online Marketing Group division. “Karen is an invaluable asset to the online marketing team,” said Josh Dahmes, president of Risdall Online Marketing. “Her knack for numbers and strategic thinking skills make her a go-to resource for evaluating client websites, defining tactical strategies and increasing online visibility through SEO.” Van Heiden joined RMG in March 2010 as an online specialist and has since implemented SEO initiatives such as keyword research, link building and PPC campaigns to increase online visibility for clients. Working with a varietyRead More
NEW BRIGHTON, MINN. (April 18, 2011) – In March, Risdall Advertising Agency (RMG) continued its strong momentum for the year, landing seven new accounts or expanded engagements with current clients. New clients include Mechdyne, a technology solutions provider in audio visual and 3D; Fairview Health Services, a nonprofit healthcare system in partnership with the University of Minnesota; and Robert Hill Law, specializing in property tax appeal services. “Our unique structure positions us to offer clients a wide range of capabilities, allowing us to personalize our services to fit their exact needs,” said John Risdall, vice chairman and CEO of RMG. “This integrated structureRead More
NEW BRIGHTON, MINN. (April 14, 2011) – Rose McKinney, APR, was designated as a member of the President’s Circle of Engagement by Metropolitan State University during an evening ceremony on April 6. McKinney, an adjunct professor at Metropolitan State University, was recognized for three courses she teaches, Public Relations Principles (COMM 381), Crisis Communications and Media Relations (COMM 385), and Advance Public Relations (COMM 481). The Circle of Engagement at Metropolitan State University honors faculty members for leadership in connecting course work with the community. Focused on seven aspects: civic engagement, community-university partnership, community immersion, community-based learning, university-community service, service to community, andRead More