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New Brighton, MN

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Risdall Goes Green

Risdall Goes Green One Step at a Time

At Risdall, purple is our favorite color, but green is a close second. With a focus on increasing our recycling efforts, we have been getting greener one step at a time. Read on for a timeline of our efforts over the years, and let us know what you or your company has done to increase its green efforts by tweeting @Risdall. Risdall Goes Green – June 2013 We invited Minnesota Waste Wise to conduct an assessment of Risdall’s recycling habits. Through BizRecycling, a free recycling resource for Ramsey and Washington County businesses, we connected with Minnesota Waste Wise for an

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Clarification from Risdall on The Intercept Article Regarding Digital Security

Today, The Intercept published an article titled “Mall of America Security Catfished Black Lives Matter Activists, Documents Show.” In the article, they highlight a post published on the Risdall Public Relations blog called “Fulminating Flash Mobs,” which outlines how organizations like the Mall of America security used social media to monitor a pending flash mob appearance a few years ago. The article also states that we work closely with Mall of America, which is false. Jim Lukaszewski was authoring an article for trade journal publication. Jim Lukaszewski is a nationally regarded crisis expert with a special focus on the digital communication

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Community Impact Awards Featured Image 3

Congratulations to the 2015 Community Impact Awards Winners!

Last night a few lucky Risdallians attended Minnesota Business magazine’s 2015 Community Impact Awards, which celebrates Minnesota companies that practice a strong dedication to giving back to the communities they are part of. Risdall as a Finalist in the Community Impact Awards As an integrated digital marketing agency, Risdall is able to give back to our community by using our various services in web development, creative design, public relations, strategy, branding and digital marketing. Risdall placed as a finalist in this year’s Creative Campaign category for our consistent work to improve the region by providing local organizations with monetary and skills-based donations. Recently, we

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Risdall Anniversaries

Celebrating 5 Risdallians’ Anniversaries with a Rose for Each Year

With 33 years of collective work at Risdall between Erik, James, Mariann, Steve and Zoe, these Risdallians embody the passion and loyal personalities that Risdall is known for. That’s 33 years of bringing our clients Growth Powered by Risdall, 33 years of neon lights and 33 years of making the donuts. In celebration of their anniversaries, CEO Ted Risdall presented these five Risdallians with a rose for each year they’ve spent with our team. “The anniversaries of Zoe, Steve, Mariann, James and Erik range from two years all the way to 17 years, and it’s exciting to watch these talented folks grow

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Risdall Public Relations MNPRSA Classics

Risdall Public Relations Places as a Finalist in 5 MN PRSA Classics Categories

In the 37th annual Minnesota Public Relations Society of America (MN PRSA) Classics, Risdall Public Relations placed as a finalist in five distinct categories: social media, institutional programs, special events/observances, marketing services and industry campaign of the year. MN PRSA Classics recognizes outstanding public relations campaigns and tactics from communications businesses and departments throughout Minnesota. The entries are peer-judged for their effectiveness in solving public relations challenges through creative solutions. What MN PRSA Classics Means to Risdall Public Relations The MN PRSA Classics are always an exciting time of year because we get the chance to formally celebrate our clients’

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growth by risdall

Risdall’s Highlights from Q4 in 2014

At the beginning of each quarter, Risdall’s staff members hold a Quarterly Review where they share the biggest highlights from the previous quarter. This quarter, clients in education, manufacturing and government dominated the conversation. Here are three of Risdall’s proudest moments from quarter four of 2014: BizRecycling BizRecycling is helping businesses start or enhance recycling and waste reduction programs. Under a new state law, most businesses in the Twin Cities must offer recycling for at least three types of materials by January 1, 2016. Risdall helped BizRecycling employ a media plan (in 2014 and 2015) encouraging businesses to recycle, and continues to assist the

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Risdall Education

Risdall Kicks Off 2015 with New Education Relationships

As one of our biggest passions and areas of expertise, the education industry is a main focus for Risdall. We’re excited to announce a number of new education relationships that helped us enter the New Year with a bang. “Risdall now has a footprint in three of the nation’s 10 largest state university systems,” said Ted Risdall, CEO of Risdall. “With creative, public relations, advertising, web and digital experts, we provide our partners with a comprehensive solution for all of their marketing challenges.” Risdall’s Latest Higher Education Relationship One of the top 10 public research universities in the nation, The

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Minnesota PRSA

Risdall Public Relations’ President is now President for Minnesota PRSA Chapter

Joel Swanson is wearing two hats this year as president of Risdall Public Relations and president of Minnesota’s chapter of Public Relations Society of America (PRSA). Joel has been a member of PRSA for the last 24 years, filling various positions within the executive committee and board of directors throughout his membership. The officer track for PRSA Minnesota is a five-year commitment, serving as secretary, treasurer, vice president, president, and immediate past president for one year each. “For me, it’s the culmination of more than 20 years of involvement in the organization,” said Joel. Even with a schedule filled to

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Risdall 2015

Happy New Year! – A Message from CEO Ted Risdall

It has been an amazing year of transition and growth for Risdall, and we’re poised for an extraordinary year in 2015. Our staff, strategy and growing client list have come a long way in the past 12 months. I’d like to start by giving thanks to my father, John Risdall. He founded this agency on the principle of giving clients what they want and need by drawing creativity from any and every communications discipline to help them make money, while also having fun in a prosperous agency environment. With the mantra, “It’s a party!” John’s integrated approach was ahead of

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John and Ted Risdall

Risdall’s Highlights from 2014

As we approach the end of 2014, we’d like to take a look at this last year and reflect upon the good times, memories and successes we’ve gained for our clients and the agency. At Risdall, we recognize that no one builds an ad agency alone. The support of our dedicated clients and hardworking staff members has allowed us to get where we are today. To all the individuals who worked with us to achieve success in 2014, thank you! Prosperity for Our Partners: Vision-Ease Lens – Celebrity Endorsement Vision-Ease Lens gained industry-leading coverage of its Coppertone Polarized Lenses, including

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Minnesota Business Magazine Community Impact Awards

Risdall is named a Finalist in 2015 Community Impact Awards

Each year Minnesota Business Magazine holds the Community Impact Awards to honor companies in Minnesota that place a high importance on giving back to their communities. For the magazine’s 2015 competition, Risdall was named one of three finalists in the Creative Campaign category for its strong devotion to helping families and children over the years. Risdall’s History of Community Involvement As a full-service digital marketing agency, Risdall is able to give back to the community in a unique way. Through a combination of monetary and skills-based donations, the agency helps non-profits and organizations in need. We have longstanding relationships with

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Mobile WebAward Image

Risdall’s Clients Honored with 5 Best in Industry Awards in 2014 Mobile WebAwards

Congratulations to Risdall and our clients! The results of the 2014 Mobile WebAwards competition are in, and Risdall’s clients received five Best in Industry awards! On top of the awards, Risdall was named an Outstanding Mobile Interactive Developer for taking home five awards this year. These wins demonstrate the talent of Risdall’s expert web development team, which stays on top of the trends in traditional and mobile website design. “It is an honor to be considered a digital leader among web design agencies in the Twin Cities,” said CEO Ted Risdall. “With changing communication comes changing technology, and we are

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Movember Risdall

Movember Moustaches’ Last Hoorah

Just as the Thanksgiving holiday has come and gone, so have Risdall’s Movember moustaches. Our team gathered donations and grew their moustaches for the entire month of November to raise awareness for men’s health. The moustaches serve as ice breakers to spark conversations on important issues that affect men, specifically mental health, prostate and testicular cancers. To spruce up the moustache season around the office, we held a few friendly competitions where employees voted on three different types of ‘staches: the most professional, the thickest ‘stache and the most minimal moustache. We had two more awards for “Highest Number of Donors”

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Risdall Celebrates its Newest Higher Education Client

We’re celebrating a big win after learning The University of Texas at Tyler chose Risdall to be its long-term agency partner. The upcoming projects will involve all of the agency’s services, such as brand research, strategic positioning, online marketing and video production on the road to making UT Tyler the first choice for higher education in Texas. In the past, Risdall has worked with several schools in the higher education industry, including Brown College and McNally Smith College of Music, and we look forward to our work with the team at UT Tyler. Through extensive research, we’ve gained a full

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Risdall Movember

Movember moustaches keep growing at Risdall

The moustaches are showing and the donations are growing in our third week of the Movember fundraiser at Risdall. Our team has raised $680 so far, and with two weeks left, we’re on track to hit our goal of $1,000. Movember was created to spark conversations about health issues specific to men. For the month of November, participants grow and groom their moustaches, and only their moustaches, while gathering donations for their team. The neatly groomed moustaches unify participants, or Mo Bros, and provide an ice breaker for conversation topics that aren’t widely discussed. All donations support research for men’s

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Growth Powered by Risdall Rockets Cub Scout Recruitment

Risdall helped refresh Northern Star Council Boy Scouts’ brand and public image in the first year of its statewide Rocket Into Scouting recruitment event, culminating in a 43 percent enrollment increase from 2013 totals. In 2014, Northern Star Council strategically transformed Rocket Into Scouting from a multiple-date event into a single-time recruitment effort, where kindergarten through fifth grade boys who signed up for Cub Scouts and their families received a free model rocket to build and launch at the first pack meeting. Through the efforts of multiple Risdall services, Rocket Into Scouting enrolled 4,143 new Cub Scouts at over 700

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Risdall’s Clients Honored in International Competition for Outstanding Websites

The unique relationships between Risdall and our clients inspire us to create superior website designs that meet all of our clients’ needs… and win awards too. This year, 19 of those websites went on to win awards in the international WebAwards competition. On top of that, the Web Marketing Association recognized six of those victorious websites as best in their categories, meaning they had the highest score compared with all other submissions. Congratulations to all the winners! We pride ourselves on providing our clients with the latest technology and a team of industry-leading experts who love what they do, and when

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Risdall Marketing Agency

Risdall Signs 20 New Accounts in Q1 2014

It was a strong start to 2014 at Risdall, with the agency signing on 20 new accounts in the first quarter.

Many of these clients are focused on business-to-consumer marketing, and were looking for an agency that could deliver fully-integrated strategic campaigns.
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Apple Maps

Our Agency Is Not A Superfund Site

Why is Apple Maps directing ad agency clients to a toxic waste dump?

Apple’s troubled map product can’t find the Loch Ness Monster and apparently it has a hard time locating suburban advertising agencies as well.

When Risdall clients attempt to use their iPhones to find our agency, they end up in a Walking Dead-worthy location.
Apple Maps

Apple is Directing Our Clients to the Former Twin Cities Army Ammunition Plant.

Apparently this massive Superfund site has a street network, and one of these streets is called Main Street. (Coincidentally this polluted area almost became the site of the new Vikings Stadium until the team was able to squeeze more funding from Minneapolis.)

The Munitions Plant is in Arden Hills, a suburb next to Risdall’s city of New Brighton.

Apple Maps takes our clients to this toxic waste site when they ask Siri for navigation directions to “Risdall Advertising Agency” or even when they type our correct street address (city included) into their iPhones.
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Risdall Advertising Agency

Preserving, Protecting and Defending Your Company’s Security and Reputation Seminar

Few organizations relish disaster planning, but doing so is essential should a crisis occur.

Explore management’s three most critical issues: risk control, crisis control and reputation protection. Join three experts to explore critical management issues where they will provide key insights, ideas and wisdom you can use for protecting, preserving and promoting your company’s reputation before, during and after a crisis or disaster.

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Risdall Advertising Agency

Web Development, User Interaction Expert Joins Interactive Team

Colin SteinmannUnderstanding how humans interact with technology is critical in building websites that are easy to use. With this extensive background in cognitive systems, Colin Steinmann expands the capabilities of Risdall’s interactive team.

Colin recently joined Risdall as a front-end developer, and specializes in WordPress theme development using HTML5, PHP, JavaScript and CSS3 technologies. He pairs this knowledge with experience in information architecture and interactive design to create intuitive websites.

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Risdall Advertising Agency

Risdall Wraps 2013 on a High Note

Risdall enjoyed its final and best quarter of 2013 with the addition of 22 new and expanded client relationships.

Many of the new client accounts include brand and strategy work to uncover marketplace differentiation, while leveraging the agency’s integrated services of digital marketing, advertising, website development and public relations. Read More

Risdall Marketing Agency

Lukaszewski Named Top 100 Thought Leader for Trusted, Ethical Crisis Counseling

Crisis communications counselor James E. Lukaszewski, ABC, APR, Fellow PRSA, was just named a Top 100 Thought Leader for his focus on constructive, ethical problem solving and managing the victim dimension of crises.

James E. Lukaszewski

Lukaszewski, a Twin Cities-based national crisis practice leader was named to the top 100 list for the second year in a row by Trust Across America – Trust Around the World.

The organization annually conducts a survey to determine the list of global influencers who positively contribute to building trust for organizations, business and government, and in society. Read More


Leveraging Mobile Technology to Grow your Business Seminar

Mobile technology basics and strategies to generate leads and increase sales.

We live in a multi-screen world. Consumers transition routinely between computers, smartphones and tablets. Is your online presence ready to keep up? If your website isn’t mobile device friendly, you’re losing potential customers. Join our digital marketing team’s seminar to learn what you can do to improve and amp up your brand’s website presence.

Growth: Powered by Risdall Seminar Series

Date: Thursday, January 30, 2014

Location: 550 Main Str., New Brighton, 55112


8:00-8:30 – Registration

8:30-12:00 – Seminar, followed by a Q&A and panel discussion

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Ted Risdall

Risdall Named 2014 Community Impact Award Finalist


Legacy of giving earns agency Long-term Achievement Award nod

Risdall has been around for almost 42 years, and giving to the community has been a mainstay of our company since day one. The entire agency was ecstatic to learn that Minnesota Business chose us as one of the top three finalists in its 2014 Community Impact Awards.

The awards recognize Minnesota companies and leaders that positively impact the community and have a superior history of giving back. Risdall was honored in the Long-term Achievement category for 10 or more years of giving to nonprofits and other worthy causes.
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Risdall Marks 20th Anniversary as a Digital Leader

Ted Risdall

This fall, Risdall celebrates 20 years in the digital space continuing its leadership as one of the first interactive agencies in Minnesota.

Ted Risdall, founder of the interactive division, envisioned Risdall’s possibilities as a digital agency and established the company as a frontrunner online.

He recognized early on that e-commerce had a profitable future for businesses, proving the web as an effective new vehicle for advertising.

Since launching the interactive division in 1993 with early work on and the Mosaic browser, Risdall has been a leader in developing new technologies and trends.

The Star Tribune recently ran a feature on Risdall’s lengthy experience in the digital space.

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Risdall Advertising Agency

Risdall Expands Its Digital Portfolio

Risdall added 17 new digitally focused clients in the 2013 third quarter across our interactive, brand management, public relations, and website development divisions.

“Winning two IABC Bronze Quill Awards and gaining Top Agency spot in the international WebAwards competition this quarter solidifies the continued success we bring to our clients,” said John Risdall, vice chairman and CEO of Risdall.

Here’s a sample of our new clients and the exciting work ahead:

Colorado Symphony

Colorado Symphony
Colorado Symphony is the Denver region’s only full-time professional orchestra.
Risdall’s work will include website design and development.
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Risdall takes home two Bronze Quills

Risdall walked away with two Bronze Quill awards at last night’s IABC (International Association of Business Communicators) Minnesota Red Carpet Celebration.

The awards program is designed to test and reward all aspects of the work of business communicators, focusing heavily on campaign results.

Risdall Public Relations

Award of Excellence: Healthways

Risdall Public Relations was recognized for marketing communication efforts for the Healthways program Fitness Your Way.
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Risdall Advertising Agency

Ted Risdall Joins Minnesota Think Tank Board

Ted Risdall, our chairman and president, was recently appointed to the board for Minnesota-based think tank Center of the American Experiment (CAE).

Ted Risdall

The backstory starts in January 2013, when there was a when a proposed Minnesota tax plan that called for a 5.5 percent tax on professional services.

After testifying against the plan, Ted was looking for another, long-term involvement in the conversation around what Minnesota businesses need from government to thrive, and found CAE.
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Risdall Clients Push Agency to Top Spot in 2013 WebAwards

Today, we want to say congratulations to the companies we work with.

Thirty-seven of our clients won at the 2013 WebAward Competition.


The Web Marketing Association puts on the awards each year to highlight the best of website design and development.

The contest is fierce – this year, more than 1,500 entries came in from 40 countries. Judges put each website under the microscope, testing and ranking it for design, copywriting, innovation, content, interactivity, navigation and use of technology.

Our clients’ sites rocked the competition.


The Risdall team also wants to thank all of our amazing clients.

By choosing Risdall, they let us into their workplaces, answered scores of questions about what they wanted out of a website and an agency, and then put us to work building their brands and web presence.

The 37 wins in this year’s WebAwards allowed us to earn the Top Agency award for winning more awards than any other agency in the competition.
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Risdall Advertising

Risdall Adds 19 New Accounts during Strong Second Quarter

Agency expands client base across capabilities NEW BRIGHTON, MINN. (July 15, 2013) – Risdall Marketing Group (Risdall) continued 2013 with a strong second quarter, adding 19 new accounts across its strategy, creative, online marketing, brand management and public relations divisions. New clients include Metropolitan State University, a Minnesota state university located in the Twin Cities, Midwest Dental, a dental clinic offering care to Midwest children and families, and Buerkle Automotive, an auto services dealership representing Hyundai, Acura, and Honda vehicles throughout the Twin Cities. “Risdall has had an exciting quarter working on diverse projects for our new clients including digital

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Risdall Advertising

Agency Head Ted Risdall Receives Rotary International’s Highest Honor

Service Above Self Award honors Risdall’s dedication, time and talent to Minneapolis community and Rotary

 Ted Risdall earns Rotary International’s Highest Honor

NEW BRIGHTON, MINN. (May 20, 2013) – Rotary International District 5950 recently awarded a Service Above Self Award to Ted Risdall, chairman and president of Risdall Marketing Group (Risdall) and member of Rotary Club of Minneapolis. Only 22 of the more than 3,000 Rotary members in District 5950 received this award, presented at the annual district conference held in Bloomington.
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Marketing Tips

Risdall Marketing Group to Host Workshop by Primal Branding Author, Patrick Hanlon, on May 23

WHAT: Risdall Marketing Group presents a special workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating “zealots for your brand, your company and your future,” and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees will see first-hand how primal branding builds a loyal following by examining several Risdall Marketing Group case histories.

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Risdall Public Relations Signals Growth with Two Promotions

Andrea Goodall named vice president and Laura Griffith becomes account supervisor NEW BRIGHTON, MINN. (April 18, 2013) — Risdall Marketing Group (Risdall) announces two promotions among its senior Risdall Public Relations staff members, appointing Andrea Goodall as vice president and Laura Griffith as account supervisor. “Both Andrea and Laura have grown into leaders within the public relations department, directing client projects and using the nuances of strategy and tactics to create successful client campaigns,” said Joel Swanson, APR, president of Risdall Public Relations. “These promotions reflect their mastery of using an integrated approach of public relations and marketing to deliver results that matter for

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