It has been an amazing year of transition and growth for Risdall, and we’re poised for an extraordinary year in 2015. Our staff, strategy and growing client list have come a long way in the past 12 months. I’d like to start by giving thanks to my father, John Risdall. He founded this agency on the principle of giving clients what they want and need by drawing creativity from any and every communications discipline to help them make money, while also having fun in a prosperous agency environment. With the mantra, “It’s a party!” John’s integrated approach was ahead ofRead More
As we approach the end of 2014, we’d like to take a look at this last year and reflect upon the good times, memories and successes we’ve gained for our clients and the agency. At Risdall, we recognize that no one builds an ad agency alone. The support of our dedicated clients and hardworking staff members has allowed us to get where we are today. To all the individuals who worked with us to achieve success in 2014, thank you! Prosperity for Our Partners: Vision-Ease Lens – Celebrity Endorsement Vision-Ease Lens gained industry-leading coverage of its Coppertone Polarized Lenses, includingRead More
Each year Minnesota Business Magazine holds the Community Impact Awards to honor companies in Minnesota that place a high importance on giving back to their communities. For the magazine’s 2015 competition, Risdall was named one of three finalists in the Creative Campaign category for its strong devotion to helping families and children over the years. Risdall’s History of Community Involvement As a full-service digital marketing agency, Risdall is able to give back to the community in a unique way. Through a combination of monetary and skills-based donations, the agency helps non-profits and organizations in need. We have longstanding relationships withRead More
Congratulations to Risdall and our clients! The results of the 2014 Mobile WebAwards competition are in, and Risdall’s clients received five Best in Industry awards! On top of the awards, Risdall was named an Outstanding Mobile Interactive Developer for taking home five awards this year. These wins demonstrate the talent of Risdall’s expert web development team, which stays on top of the trends in traditional and mobile website design. “It is an honor to be considered a digital leader among web design agencies in the Twin Cities,” said CEO Ted Risdall. “With changing communication comes changing technology, and we areRead More
Just as the Thanksgiving holiday has come and gone, so have Risdall’s Movember moustaches. Our team gathered donations and grew their moustaches for the entire month of November to raise awareness for men’s health. The moustaches serve as ice breakers to spark conversations on important issues that affect men, specifically mental health, prostate and testicular cancers. To spruce up the moustache season around the office, we held a few friendly competitions where employees voted on three different types of ‘staches: the most professional, the thickest ‘stache and the most minimal moustache. We had two more awards for “Highest Number of Donors”Read More
We’re celebrating a big win after learning The University of Texas at Tyler chose Risdall to be its long-term agency partner. The upcoming projects will involve all of the agency’s services, such as brand research, strategic positioning, online marketing and video production on the road to making UT Tyler the first choice for higher education in Texas. In the past, Risdall has worked with several schools in the higher education industry, including Brown College and McNally Smith College of Music, and we look forward to our work with the team at UT Tyler. Through extensive research, we’ve gained a fullRead More
The moustaches are showing and the donations are growing in our third week of the Movember fundraiser at Risdall. Our team has raised $680 so far, and with two weeks left, we’re on track to hit our goal of $1,000. Movember was created to spark conversations about health issues specific to men. For the month of November, participants grow and groom their moustaches, and only their moustaches, while gathering donations for their team. The neatly groomed moustaches unify participants, or Mo Bros, and provide an ice breaker for conversation topics that aren’t widely discussed. All donations support research for men’sRead More
Risdall helped refresh Northern Star Council Boy Scouts’ brand and public image in the first year of its statewide Rocket Into Scouting recruitment event, culminating in a 43 percent enrollment increase from 2013 totals. In 2014, Northern Star Council strategically transformed Rocket Into Scouting from a multiple-date event into a single-time recruitment effort, where kindergarten through fifth grade boys who signed up for Cub Scouts and their families received a free model rocket to build and launch at the first pack meeting. Through the efforts of multiple Risdall services, Rocket Into Scouting enrolled 4,143 new Cub Scouts at over 700Read More
The unique relationships between Risdall and our clients inspire us to create superior website designs that meet all of our clients’ needs… and win awards too. This year, 19 of those websites went on to win awards in the international WebAwards competition. On top of that, the Web Marketing Association recognized six of those victorious websites as best in their categories, meaning they had the highest score compared with all other submissions. Congratulations to all the winners! We pride ourselves on providing our clients with the latest technology and a team of industry-leading experts who love what they do, and whenRead More
It was a strong start to 2014 at Risdall, with the agency signing on 20 new accounts in the first quarter.
Many of these clients are focused on business-to-consumer marketing, and were looking for an agency that could deliver fully-integrated strategic campaigns.
Why is Apple Maps directing ad agency clients to a toxic waste dump?
Apple’s troubled map product can’t find the Loch Ness Monster and apparently it has a hard time locating suburban advertising agencies as well.
When Risdall clients attempt to use their iPhones to find our agency, they end up in a Walking Dead-worthy location.
Apple is Directing Our Clients to the Former Twin Cities Army Ammunition Plant.
Apparently this massive Superfund site has a street network, and one of these streets is called Main Street. (Coincidentally this polluted area almost became the site of the new Vikings Stadium until the team was able to squeeze more funding from Minneapolis.)
The Munitions Plant is in Arden Hills, a suburb next to Risdall’s city of New Brighton.
Apple Maps takes our clients to this toxic waste site when they ask Siri for navigation directions to “Risdall Advertising Agency” or even when they type our correct street address (city included) into their iPhones.
Risdall’s work for Allina Health was recently selected as an official honoree for the 18th Annual Webby Awards.
The Webby health category recognition was for Allina Health’s “Screen to Prevent” website. This program encourages screening for colorectal cancer, the 2nd-leading cancer killer in the country.
Few organizations relish disaster planning, but doing so is essential should a crisis occur.
Explore management’s three most critical issues: risk control, crisis control and reputation protection. Join three experts to explore critical management issues where they will provide key insights, ideas and wisdom you can use for protecting, preserving and promoting your company’s reputation before, during and after a crisis or disaster.
Understanding how humans interact with technology is critical in building websites that are easy to use. With this extensive background in cognitive systems, Colin Steinmann expands the capabilities of Risdall’s interactive team.
Risdall enjoyed its final and best quarter of 2013 with the addition of 22 new and expanded client relationships.
Many of the new client accounts include brand and strategy work to uncover marketplace differentiation, while leveraging the agency’s integrated services of digital marketing, advertising, website development and public relations. Read More
Crisis communications counselor James E. Lukaszewski, ABC, APR, Fellow PRSA, was just named a Top 100 Thought Leader for his focus on constructive, ethical problem solving and managing the victim dimension of crises.
Lukaszewski, a Twin Cities-based national crisis practice leader was named to the top 100 list for the second year in a row by Trust Across America – Trust Around the World.
The organization annually conducts a survey to determine the list of global influencers who positively contribute to building trust for organizations, business and government, and in society. Read More
Mobile technology basics and strategies to generate leads and increase sales.
We live in a multi-screen world. Consumers transition routinely between computers, smartphones and tablets. Is your online presence ready to keep up? If your website isn’t mobile device friendly, you’re losing potential customers. Join our digital marketing team’s seminar to learn what you can do to improve and amp up your brand’s website presence.
Growth: Powered by Risdall Seminar Series
Date: Thursday, January 30, 2014
Location: 550 Main Str., New Brighton, 55112
8:00-8:30 – Registration
8:30-12:00 – Seminar, followed by a Q&A and panel discussion
Legacy of giving earns agency Long-term Achievement Award nod
Risdall has been around for almost 42 years, and giving to the community has been a mainstay of our company since day one. The entire agency was ecstatic to learn that Minnesota Business chose us as one of the top three finalists in its 2014 Community Impact Awards.
The awards recognize Minnesota companies and leaders that positively impact the community and have a superior history of giving back. Risdall was honored in the Long-term Achievement category for 10 or more years of giving to nonprofits and other worthy causes.
This fall, Risdall celebrates 20 years in the digital space continuing its leadership as one of the first interactive agencies in Minnesota.
Ted Risdall, founder of the interactive division, envisioned Risdall’s possibilities as a digital agency and established the company as a frontrunner online.
He recognized early on that e-commerce had a profitable future for businesses, proving the web as an effective new vehicle for advertising.
Since launching the interactive division in 1993 with early work on Gopher.net and the Mosaic browser, Risdall has been a leader in developing new technologies and trends.
The Star Tribune recently ran a feature on Risdall’s lengthy experience in the digital space.
Risdall added 17 new digitally focused clients in the 2013 third quarter across our interactive, brand management, public relations, and website development divisions.
“Winning two IABC Bronze Quill Awards and gaining Top Agency spot in the international WebAwards competition this quarter solidifies the continued success we bring to our clients,” said John Risdall, vice chairman and CEO of Risdall.
Here’s a sample of our new clients and the exciting work ahead:
Risdall walked away with two Bronze Quill awards at last night’s IABC (International Association of Business Communicators) Minnesota Red Carpet Celebration.
The awards program is designed to test and reward all aspects of the work of business communicators, focusing heavily on campaign results.
Award of Excellence: Healthways
Ted Risdall, our chairman and president, was recently appointed to the board for Minnesota-based think tank Center of the American Experiment (CAE).
The backstory starts in January 2013, when there was a when a proposed Minnesota tax plan that called for a 5.5 percent tax on professional services.
After testifying against the plan, Ted was looking for another, long-term involvement in the conversation around what Minnesota businesses need from government to thrive, and found CAE.
Today, we want to say congratulations to the companies we work with.
Thirty-seven of our clients won at the 2013 WebAward Competition.
The Web Marketing Association puts on the awards each year to highlight the best of website design and development.
The contest is fierce – this year, more than 1,500 entries came in from 40 countries. Judges put each website under the microscope, testing and ranking it for design, copywriting, innovation, content, interactivity, navigation and use of technology.
Our clients’ sites rocked the competition.
The Risdall team also wants to thank all of our amazing clients.
By choosing Risdall, they let us into their workplaces, answered scores of questions about what they wanted out of a website and an agency, and then put us to work building their brands and web presence.
The 37 wins in this year’s WebAwards allowed us to earn the Top Agency award for winning more awards than any other agency in the competition.
The Twin Cities advertising community lost one of its greatest innovators this weekend. John Olson, the founder of Olson ad agency, passed away this Saturday in his home following a battle with cancer.
Strategic analyst Katie Usem joins agency as new account executive
NEW BRIGHTON, MINN. (July 16, 2013) – Risdall Marketing Group (Risdall) announces the addition of Katie Usem as account executive. Usem is experienced in developing marketing strategies for new business, forecasting for business goals and managing client relationships.
Agency expands client base across capabilities NEW BRIGHTON, MINN. (July 15, 2013) – Risdall Marketing Group (Risdall) continued 2013 with a strong second quarter, adding 19 new accounts across its strategy, creative, online marketing, brand management and public relations divisions. New clients include Metropolitan State University, a Minnesota state university located in the Twin Cities, Midwest Dental, a dental clinic offering care to Midwest children and families, and Buerkle Automotive, an auto services dealership representing Hyundai, Acura, and Honda vehicles throughout the Twin Cities. “Risdall has had an exciting quarter working on diverse projects for our new clients including digitalRead More
Risdall’s revamped website focuses on digital prowess, showcases advanced design
NEW BRIGHTON, MINN. (June 12, 2013) – Risdall Marketing Group (Risdall) recently focused its digital expertise internally, redesigning www.risdall.com as a mobile-friendly site with improved audience interaction and lead generation.
Service Above Self Award honors Risdall’s dedication, time and talent to Minneapolis community and Rotary
NEW BRIGHTON, MINN. (May 20, 2013) – Rotary International District 5950 recently awarded a Service Above Self Award to Ted Risdall, chairman and president of Risdall Marketing Group (Risdall) and member of Rotary Club of Minneapolis. Only 22 of the more than 3,000 Rotary members in District 5950 received this award, presented at the annual district conference held in Bloomington.
WHAT: Risdall Marketing Group presents a special workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating “zealots for your brand, your company and your future,” and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees will see first-hand how primal branding builds a loyal following by examining several Risdall Marketing Group case histories.
Andrea Goodall named vice president and Laura Griffith becomes account supervisor NEW BRIGHTON, MINN. (April 18, 2013) — Risdall Marketing Group (Risdall) announces two promotions among its senior Risdall Public Relations staff members, appointing Andrea Goodall as vice president and Laura Griffith as account supervisor. “Both Andrea and Laura have grown into leaders within the public relations department, directing client projects and using the nuances of strategy and tactics to create successful client campaigns,” said Joel Swanson, APR, president of Risdall Public Relations. “These promotions reflect their mastery of using an integrated approach of public relations and marketing to deliver results that matter forRead More
I was lucky enough to attend the SMX West conference in San Jose, CA last month and hear from search industry professionals such as: Danny Sullivan – Editor of Search Engine Land, Matt Cutts – Google, Duane Forrester – Bing, and many more. I attended three days worth of sessions, spanning topics from content & social media strategies to link building, Google’s new Knowledge Graph and what’s in the future for SEO. Here are my main takeaways in no particular order: Content is KING Straight from the mouths of Google & Bing’s search police, Matt Cutts & Duane Forrester, content is the most important item on your website. IfRead More
PR Daily gives “Best Use of SEO” nods for Allina Health, CVS Flags projects as Risdall receives honorable mentions for SEO in PR campaigns. NEW BRIGHTON, MINN. (March 27, 2013) — PR Daily named two projects by Risdall Marketing Group (Risdall) as honorable mentions in its 2012 Digital PR and Social Media Awards. Both mentions were in the “Best Use of SEO” category, for Risdall’s work with clients Allina Health and CVS Flags. “PR Daily is an industry leader that recognizes the top work being done by agencies nationwide, and it’s an honor to be counted among the finalists,” said John Risdall, viceRead More
Risdall sponsors karaoke sing thing with $3,000 of public relations services to promote unique fundraising event. NEW BRIGHTON, MINN. (March 7, 2013) — Risdall Marketing Group (Risdall) is collaborating with Karaoke Sing Thing(KST) to support Special Olympics Minnesota by offering $3,000 of public relations services as a category-level sponsor. KST is a new singing competition in Minnesota where contestants compete for a chance to sing alongside national music artist while raising funds to support Special Olympics Minnesota. Contestants upload a 90-second video of themselves performing a country or rock song, and are then voted to perform at the Mall of America in oneRead More
Relationship gives Risdall clients and website development team highest level of support for managing web-based solutions by earning silver level partnership with DotNetNuke and achieving Microsoft Gold Certification. NEW BRIGHTON, MINN. (Feb. 21, 2013) — Risdall Marketing Group (Risdall) recently completed the Silver LevelDotNetNuke (DNN) partnership certification, making it the only company in Minnesota to have passed the rigorous requirements set by the content management system (CMS) provider. It also achieved a Microsoft Gold Application Development competency, demonstrating a “best-in-class” ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s dynamic business environment and distinguishing itself within the top 1 percent of Microsoft’sRead More
Risdall Marketing Group adds 15 new clients to grow accounts in fourth quarter 2012. NEW BRIGHTON, MINN. (Feb. 12, 2013) — Risdall Marketing Group (Risdall) finished 2012 and its 40th year in business with a strong fourth quarter, adding 15 new accounts. Among the new clients are Dental Services Group, a dental laboratory network providing technical expertise, products and services to dentists across the country; Pathway Health Services, a professional management and consulting organization focused on the long-term care industry; and Vertical Storage Inc., a leading supply and storage company for the material handling industry. “Our new clients turned to Risdall, specifically our online and creative departments,Read More
Risdall appoints Mariann Hohe, veteran consumer and B2B strategist, to add digital branding leadership to the strategic consultation division. Mariann Hohe NEW BRIGHTON, MINN. (Feb. 8, 2013) — Risdall Marketing Group (Risdall) announces the addition of Mariann Hohe as president of its Risdall Strategic Consultation division. “Strategy is critical to successful marketing campaigns, and Mariann brings with her more than 20 years of experience in transforming brands through smart strategies,” said John Risdall, vice chairman and CEO. “Her mastery and understanding of online behavior will enhance Risdall’s leadership in the digital space and help our clients get the most outRead More
Risdall Public Relations President Joel Swanson Chosen to Continue Service on Minnesota Public Relations Society of America Executive Leadership Committee
MINNESOTA PUBLIC RELATIONS SOCIETY OF AMERICA ANNOUNCES LEADERSHIP FOR 2013: Risdall Public Relations President continues service. MINNEAPOLIS (Jan. 16, 2013) – The Minnesota chapter of the Public Relations Society of America (PRSA) announces its new leadership for 2013. Minnesota PRSA is the ninth largest chapter of PRSA, the world’s leading organization for public relations professionals. “More organizations today understand that their actions are scrutinized by an informed, sophisticated and well-connected public. They know they need strategic communications to build and protect their reputations,” said Tracy Carlson, APR, Minnesota PRSA president. “As one of the nation’s most active PRSA chapters,Read More
Risdall Marketing Group adds two new hires as the online marketing and public relations divisions continue to grow with addition of Danielle Norgren and Maggie Peterson. Maggie Peterson Danielle Norgren NEW BRIGHTON, MINN. (Jan. 9, 2013) — Risdall Marketing Group (Risdall) announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson. “Adding Danielle and Maggie to the Risdall team boosts the abilities of our online marketing and public relations divisions, which work closely together,” said John Risdall, vice chairman and CEO. “We are constantly evolving to meet and exceed clients’ expectationsRead More