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Risdall McKinney Public Relations Hires Laura Aumann as Senior Account Executive

Risdall McKinney Public Relations makes their most recent addition as the PR firm hires Laura Aumann as a senior account executive. NEW BRIGHTON, MINN. (April 30, 2010) – Risdall McKinney Public Relations (RMPR)announced that Laura Aumann has joined the firm as a senior account executive. Laura Aumann “Laura brings a solid grasp of innovative and tried and true public relations strategies,” said Rose McKinney, APR, president of RMPR. “She is equally skilled at B2B and consumer media relations, which our clients have come to expect.” Aumann graduated from Valparaiso University, School of Arts and Sciences, with a bachelor’s degree in public relations

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The iAd: The next big thing?

Check out this video from Steve Jobs on the iAd, what Newsweek is calling ‘the equivalent of the 30-second spot for mobile devices.’ Steve Jobs on the iAd[youtube]http://www.youtube.com/watch?v=q7WVt63S49s&feature=player_embedded[/youtube]

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Metropolitan State University Designated Rose McKinney to President’s Circle of Engagement

NEW BRIGHTON, MINN. (April 14, 2010) – Today Metropolitan State University designated Rose McKinney, APR, a member of the President’s Circle of Engagement. McKinney, recognized because of her Public Relations Principles (COMM 381) course, was one of 35 faculty members inducted at a ceremony this morning. The Circle of Engagement at Metropolitan State University helps explain the connection between both academic and student affairs and the community. It is focused on seven aspects: civic engagement, community-university partnership, community immersion, community-based learning, university-community service, service to community, and community connection. “This designation underscores our university’s commitment to civic engagement and community

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The power of a swift response

Never underestimate the power of a swift response in order to defend against negative media reports. In another blow to Toyota’s reputation, Consumer Reports this week judged the 2010 Lexus GX 460 SUV a “Don’t Buy: Safety Risk” because of a problem experienced during standard emergency-handling tests. This is a rare designation for Consumer Reports; the last time its experts judged a vehicle’s performance not acceptable was in 2001, with the Mitsubishi Montero Limited. Toyota moved swiftly this time, unlike the way it responded to the earlier acceleration issues. The auto manufacturer first replied with a statement, and then temporarily suspended sales

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Risdall Marketing Group Adds Seven New Clients in March

NEW BRIGHTON, MINN. (April 9, 2010) – Risdall Marketing Group (RMG) continued its strong momentum this year, with the firm adding seven new clients in March. “Every day we see prospects and clients understanding the value of online marketing for business success,” said John Risdall, vice chairman and CEO of RMG. “Companies that understand the value of a strong Web presence are poised to succeed.” RMG’s new and expanded accounts include: Apache Print – Web site development and online marketing Benedictine Health Center at Innsbruck – Branding, Web development and collateral CF & W – Web site analytics Medafor – Web site design and development medSupports –

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Matt Bergen joins Risdall Marketing Group as Interactive Creative Director

Minnesota agency makes their most recent staff addition as Matt Bergen joins Risdall Marketing Group as an interactive creative director. NEW BRIGHTON, MINN. (April 8, 2010) – Risdall Marketing Group (RMG) announced that Matt Bergen joined the company as Interactive Creative Director. Matt Bergen “Matt brings a broad range of creative experience to interactive and social media,” said Lara Balai co-president of creative for RMG. “His unique point of view will be an asset to our creative team.” Most recently, Bergen worked at McCann Erickson Worldwide and Martin Williams as a senior designer. Bergen graduated from Minnesota State University, Mankato. Bergen as

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