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Most Popular Pop(ular) Culture Words

1. Lindsay Lohan – She did a spread for New York magazine in which she appeared nude and mimicking Marylin Monroe’s final photo shoot. 2. Diablo Cody – Nude photos have surfaced….online! dumdum dddaaaaaa!(figures) 3. Juno – Best picture nominee (Written by a stripper who happens to have nude photos online, and shes from Minneapolis! And if you haven’t seen it, see it) 4. Boyd Coddington – Hot Rod legend dies at age 63 5. Drudge Report – Ran a photo of Obama dressed in Somali tribal garb 6. Tilda Swinton – Won the Oscar for “Michael Clayton” Best Supporting

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Can’t write an ad? Write a Screenplay.

After Diablo Cody’s Oscar win for best original screenplay, the Star Tribune interviewed some of her former co-workers. This is from Rosemary Abendroth at Fallon: Diablo Cody “was a very low-level employee here for a brief time. She was a copy typist, an administrative person. She was never creative.” Well, I guess there is life after advertising. “Juno,” by the way, is certainly the most entertaining and upbeat of the five Oscar-nominated films. As John Stewart said on Oscar night: “Thank God for teenage pregnancy.”

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Colleges Teaching SEO?

I felt I had to repost this here, it was by a college intern at an SEO firm in Seattle. You can read the original article here. Why Won’t You Let Me Study The Internet? I like to think that I was born just in time to live through the first truly global revolution. I am a 20 year old student who has watched computers and the internet transform the world. Unlike my predecessors, I rarely watch live TV, never listen to the radio and haven’t bought a CD in nearly a decade (last one was Offspring’s Americana). Between my

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Free, Limited Time Offer

This Friday is February 29. Leap day. Will this just be another day to you? I hope not. For February 29 is a bonus. One that may only come around 20 or so times in your lifetime. The gift of 24 hours is too good to waste. How would you make the most of it?

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Little money. Lots of creativity.

Here’s another example of a brilliant piece of communication that was done on a budget. This website for Horizon Airline’s shuttle from Seattle to Portland takes the tribulations of the Donner party and updates them to crossing “The Slog,” the land route from Seattle to Portland that is, apparently, infamous. Each point on the map opens up a letter from a hapless traveller. And they are wildly hilarious. Who wouldn’t want to fly after reading these tales of woe! If you’re pressed for time, I’d recommend just opening: Crab Apple Pass, Filthy John’s Holler and Last Meal Gorge. Once again,

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New Copywriting Software Takes Flight

John Tanner, the creator and programmer behind ScribeJuice,™ has launched the software’s newest version with some cool new features, but even more importantly… ScribeJuice™ 3.0 is now web-based If you’re new to the scene and haven’t yet heard of ScribeJuice, it’s groundbreaking software that helps you write high-response copy — even if you don’t have the knowledge, skill and experience of a professional copywriter. Seasoned copywriters like it too, because it helps them recall techniques, and use powerful, persuasive words and phrases that might not be at the forefront of their minds when writing copy. You can read more about

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Words to remember

We all know that advertising is an up-and-down, uncertain business. An agency gets a big account and hires a bunch of new people. Another agency loses a big account and has to let a bunch of people go. It’s the nature of the business. Always has been. Probably always will be. With this in mind, here’s a quote that I think we should all file away somewhere. This was in Time Magazine’s 2006 year-end issue. Floyd Patterson, who died in 2006, was a two-time heavyweight boxing champion in the fifties. At the end of his career, a journalist who had

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Facebook Public Search is showing up

In case you weren’t aware, the public search listings for Facebook are in full force and ranking well.  If you have your profile set to private the listing will show up like the facebook listing here for me, if it is set to public the results may come up a bit different…Let me know if anyone comes across one.

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What happend to Bolt.com?

It’s no surprise that Bolt.com, the troubled video site brought down by a copyright lawsuit and eventual $10 million settlement it couldn’t hope to pay, is now resting in peace. The company quietly filed for bankruptcy on Tuesday, and users have just been informed via this message posted to the homepage: Please be advised that the operations of Bolt, Inc. and Bolt.com have ceased. Net Revolution, Inc. and Bolt, Inc. have executed an Assignment for the Benefit of Creditors effective as of August 14, 2007. Please direct any creditor related questions or comments to the Assignee’s office. The death note

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Divx Stage6 Hacked – User Account Information Made Public!

Visitors to Stage6’s main page were redirected to multiple “shock” sites, like the famous goatse and 2girls1cup. A pop up was added stating that the site had been hacked by Ebaumsworld. It’s unknown if they had any involvement with the hacking. Several threads on Ebaumsworld and various forums have been deleted regarding the attack. Posts like “Why did you do this?”, “What did they do to you?”, but also threads with verbal insults against the site. This incident lasted about two and a half hours before a site maintenance notice was put up by the Stage6 admin team. The main

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Wanted: NYC-Area Men for Lie Detector Test

For an upcoming Relationship Report in Glamour magazine, a freelance writer submitted a resource request on ProfNet: “Seeking fun-loving men ages 22-39 who live in the New York City metro area to attend a photo shoot and take a lie detector test.” The jest of the article is to find out “what guys really think when it comes to love and relationships.” While the request made it clear they wouldn’t ask “direct personal questions,” the reporter will be asking questions such as: Have you ever lied to a woman to get her into bed? Would you rather have a girlfriend

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Online Social Media Hot Topics and Down Falls

Fashion Week: http://www.facebook.com/group.php?gid=6350664581 This is a great example of using social networking sites for social media/advertising. Companies, organizations, and clubs can build their own network and find interested users internationally. Advertising with YouTube: Problem with this? Who do you contact and how do you contact YouTube? I challenge EVERYONE to go to one of these sites and try to find a way to actually sign up to advertise with YouTube. Obviously it is not impossible because companies do it all the time, but it is definately NOT user friendly. http://youtube.com/dev http://www.youtube.com/advertise Interesting new topic from Youtube? The “brand channel” a

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Video Search Marketing

Perhaps you haven’t yet heard of the term but think of it this way, using online video to drive traffic to your website. Its already in use and its pretty effective. YouTube was recently crowned the second most visited website and this is said to be because of the surge in video search. Here is a quick and interesting article that goes more in-depth about the whole deal. What do you folks think about using online video to spread the word as opposed to using more traditional advertising? Do you think we at Risdall would ever do something like this?

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I like ilike.com and the foo

Found this fun musical post from ilike. It’s exclusive video with Dave Grohl and Will Ferrel performing at an 826LA benefit. What is ilike? Music of the people, by the people, for me ™ We invite every music lover to participate in a more democratic music industry. By rating, recommending, or simply by listening to music, you’ll impact what gets recommended to others. Our services include: – social music discovery Discover and share playlists, new music that matches your tastes, and concerts by your favorite artists. The iLike Sidebar* scans your music library, recommends new music, and helps you connect

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Search goes lovey for Valentine’s

Google has a traditionally logo. Yahoo has an animated logo with little birds. The gnarly pirates of The Pirate Bay have abandoned their ship once again to send you this heart warming message: sharing is caring. Ask goes larger than life again with a huge Valentine heart motif. AOL’s Valentine logo FriendFeed has gone all purple and hearty. If you pay attention, Twitter also has a Valentine’s day easter egg: all the <3’s turn into little hearts. Thanks to mashable for the logos

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Credentica and secure information

http://www.wired.com/politics/security/news/2008/02/credentica A new startup, Credentica, hopes to offer the ability for you to [0]perform secure transactions using the smallest amount of personal information possible. Their goal is to both protect privacy and enhance security, which they hope will be a mutually inclusive process. “The technique employs secure multi-party computation, a branch of cryptography that can calculate meaningful answers about secret information by knowing only some non-revealing clues about that secret. The underlying theory was demonstrated in 1982 by Andrew Yao in the so-called Millionaire’s Problem […] U-Prove employs an ID token, a special kind of digital certificate that allows for

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The Hottest Words This Week

1. Golf – The Aussie Open 2. Valentine – February 14th. We’re all doomed. 3. Kim Kardashian – Apparently there is some sort of romance with Reggie Bush. 4. Westminster Dog Show – And the winner is…”Uno!” 5. 2008 Grammy Winners – Amy Winehouse and Kanye West were the big winners. 6. Amy Winehouse 7. FAFSA – College 8. Metabolic Syndrome – Diet soda is still bad for you. 9. Naruto – I don’t know why. 10. Pamela Anderson – Caberat Show This is a compiled list of words from the Lycos 50 and AOL Hotsearches.

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The Validity of Facebook Ads

So I’m scrollin’ through my Facebook newsfeed the other day when I notice a hidden gem tucked between my notifications that Dj Advance had written on my wall and that Matthew K. and Rachel S. had ended their relationship, tucked in between this important information, was a little Blockbuster ad disguised as “news.” Out of curiosity, I clicked the little bugger and it directed me to the Blockbuster Online Registration homepage. Very sneaky. Very sneaky indeed. So now I’m interested. I click on the little “businesses” link at the bottom of Facebook and am directed here. To my dismay, there

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HTML craziness at w3.org

It’s a common string you see at the start of an HTML document, a URI declaring the type of document, but that is often processed causing [1]undue traffic to W3C’s site.There’s a somewhat humorous post today from W3.org that seems to be a cry for sanity and asking developers and people to stop building systems that automatically query this information. From their post, ‘In particular, software does not usually need to fetch these resources, and certainly does not need to fetch the same one over and over! Yet they receive a surprisingly large number of requests for such resources: up

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Good Health is Bad for Business

Advertising Age published a story last week that described how light cold and flu seasons are impacting pharmacies and sales of over-the-counter heath care products. Nationwide, cold and flu symptoms were down 9 percent in the fourth quarter from the previous year. As a result, stores like CVS and Walgreens, as well as products such as Kleenex, are suffering lower sales. Cough syrup sales, for example, were down 16.4 percent from the previous year. The companies cite anti-viral, anti-bacterial products (note the irony for Kleenex), as well as FDA recommendations that infants and toddlers not be given cough and cold

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Energy from Rain?

http://dsc.discovery.com/news/2008/02/07/raindrops-energy.html Discovery.com scientists have found a way to extract [0]energy from rain. A new technique could utilize piezoelectric principles of a special kind of plastic to generate power from falling water in rainstorms or even commercial air conditioners. “The method relies on a plastic called PVDF (for polyvinylidene difluoride), which is used in a range of products from pipes, films, and wire insulators to high-end paints for metal. PVDF has the unusual property of piezoelectricity, which means it can produce a charge when it’s mechanically deformed.”

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Wizards that simply design- complicating your life?

vs. vs. Websites like Constant Contact offer small businesses, work-from home types, and freelancers the opportunity to use a “template wizard” to simplify the development and design of their online newsletters. So why are wizard users coming to agencies to develop a template for a template wizard? Good question with a simple answer, the wizard systems are actually more complicated then just hiring an agency to track your stuff in the first place! Unless you want simple color blocks, stretched images, and a lot of time consumed lining up columns. They are wonderful tools for starting out, but when you

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Post Secret Does it Again.

In the spirit of Valentine’s Day and marketing, Post Secret has made a new video.[youtube]http://youtube.com/watch?v=tzq3srbYEUY[/youtube] I know we have blogged about this site on numerous occasions, but they never stop impressing with their viral abilities.  This video has been viewed 187,000 times just today, which is crazy when considering it is still within work hours and YouTube is blocked from many company computers.  The video is simple and interesting and don’t worry all you Singletons out there, there is plenty of fun in this clip for you too.

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Yahoo Rejects Microsoft

Many outlets are echoing a subscribers-only report in the Wall Street Journal that Yahoo’s board has decided to reject Microsoft’s takeover offer. The NYTimes offers the only other independent reporting so far confirming this claim. The report says that Yahoo will formally reject the offer in a letter on Monday, since they believe it “massively undervalues” the company. Microsoft offered $31 per share, a 62% premium on the stock price at the time, for Yahoo; but the latter believes that no offer below $40 per share is tenable. The AP has some background on Yahoo’s options in responding to the

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Marketing’s relation to social networking

Marketing through Social Networking *are referenced at the bottom of the blogg post. With the recent growth of social networking into an online persona where users can interact virtually with peers, co-workers, and real-world strangers; it is no wonder why online professionals are perking their ears to any ideas to utilize this as a tool for marketing. What is social networking? “A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade,

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