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Search goes lovey for Valentine’s

Google has a traditionally logo. Yahoo has an animated logo with little birds. The gnarly pirates of The Pirate Bay have abandoned their ship once again to send you this heart warming message: sharing is caring. Ask goes larger than life again with a huge Valentine heart motif. AOL’s Valentine logo FriendFeed has gone all purple and hearty. If you pay attention, Twitter also has a Valentine’s day easter egg: all the <3’s turn into little hearts. Thanks to mashable for the logos

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The Validity of Facebook Ads

So I’m scrollin’ through my Facebook newsfeed the other day when I notice a hidden gem tucked between my notifications that Dj Advance had written on my wall and that Matthew K. and Rachel S. had ended their relationship, tucked in between this important information, was a little Blockbuster ad disguised as “news.” Out of curiosity, I clicked the little bugger and it directed me to the Blockbuster Online Registration homepage. Very sneaky. Very sneaky indeed. So now I’m interested. I click on the little “businesses” link at the bottom of Facebook and am directed here. To my dismay, there

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Good Health is Bad for Business

Advertising Age published a story last week that described how light cold and flu seasons are impacting pharmacies and sales of over-the-counter heath care products. Nationwide, cold and flu symptoms were down 9 percent in the fourth quarter from the previous year. As a result, stores like CVS and Walgreens, as well as products such as Kleenex, are suffering lower sales. Cough syrup sales, for example, were down 16.4 percent from the previous year. The companies cite anti-viral, anti-bacterial products (note the irony for Kleenex), as well as FDA recommendations that infants and toddlers not be given cough and cold

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Wizards that simply design- complicating your life?

vs. vs. Websites like Constant Contact offer small businesses, work-from home types, and freelancers the opportunity to use a “template wizard” to simplify the development and design of their online newsletters. So why are wizard users coming to agencies to develop a template for a template wizard? Good question with a simple answer, the wizard systems are actually more complicated then just hiring an agency to track your stuff in the first place! Unless you want simple color blocks, stretched images, and a lot of time consumed lining up columns. They are wonderful tools for starting out, but when you

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Marketing’s relation to social networking

Marketing through Social Networking *are referenced at the bottom of the blogg post. With the recent growth of social networking into an online persona where users can interact virtually with peers, co-workers, and real-world strangers; it is no wonder why online professionals are perking their ears to any ideas to utilize this as a tool for marketing. What is social networking? “A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade,

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freelance web design and optimization

web design and optimization by: Desarae A. Veit Your company’s website and logo should reflect the brand and image your company maintains in person. Since your logo and any images on your page are usually the first impressions a visitor has of your home page. They should always be up to date and the images should reflect the articles on the page.Naturally, your company’s image, like most things, depends on individual taste. Some people prefer a wild, natural look with a modern minimalist look. Others prefer the clipped hedges, planned funnels for landing pages, and planting the seeds of brand

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Top Search Terms from

AOL ranks the most top searched terms on a daily basis. Here are a few of the words that we saw this week, in no particular order: 1. ‘Lost’ 2. Powerball 3. Abercrombie and Fitch 4. Super Bowl Commercials 5. YHOO 6. Super Tuesday 7. Barack Obama 8. Chinese New Year 9. Oprah Winfrey 10. Flowers

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Gung Hay Fat Choy! OR Are you a rat?

Happy Chinese New Year! And welcome to the Year of the Rat! If you were born in 1912, 1924, 1936, 1948, 1960, 1972, 1984, 1996 – it maybe even more appropriate to call you a “rat” than others. Like the rat, you are always busily pursuing a personal goal or ambition, and are thus known as one of the hardest-working signs in the Chinese zodiac. For rats in 2008, any recent setbacks or obstacles can be overcome, so look forward to a year in which to really shine, either personally or professionally. In China, it is said that there are

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what is a blog?

What’s a Blog? What’s a Blog? As we get settled into 2008, I’m really looking forward to see how things evolve in the world of blogging. Just in the two year’s Copyblogger been live, things have changed a lot. And yet, we’re barely into the new year and I have repeatedly bumped up against old school bloggers who are still spouting the same dogma from circa 2004. What’s scary is that these blogging “experts” are in the marketing and public relations field, and should be a bit more in tune with what’s happening now and what’s coming next. Even scarier,

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Search: Not Just “Another” Form of Advertising

Sometimes, people just take the words right out of my mouth…and for those of you who talk with me regularly about search or advertising know, these types of thoughts about user behavior and user intent wouldn’t surprise you.  It is also why search marketers have to think differently than a traditional advertiser and what separates good SEO/SEM from bad, not to mention what makes search very granular and difficult. I am a big fan of Gord Hotchkiss and this is what he had to say: “Google has stumbled in rolling out another significant revenue channel that holds up against its

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Freelancers and Account Executives Looking for New Projects?

In this interactive world we are connected through all types of media that was not readily availably 50, 20, or even ten years ago. Print media like magazines, newspapers, fliers, and posters all have a web counterpart in the twenty-first century. Which is why it is important to find big, medium, and small media types in all their formats and take advantage of their new-found availability. How does this speech about the advancement of the intra-web apply to freelance/agency designers, programmers, marketing specialists, and the wonderful world of pr? In EVERY way of course. The web is what can connect

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Valentines Day is my Favorite Holiday, but Hard to Shop For!

Valentines Day is just around the corner, and a long with it comes the forced reality that your either single or taken. If your in a relationship and are a holiday lover like me you want to get your special someone something nice or do something that your significant other will really enjoy and remember. For Him Men generally love food. So if you are looking for valentine ideas, think about surprising him the day before with a special dinner. This way he can still take you out the day of for whatever surprises he already planned, and you can

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Concatenating in Excel

In search engine market excel is an essential tool. Why? You use it for lead monitoring, unsubscribe lists, organizing ad groups, keyword lists, and sorting a number of other large files full of words that would otherwise waste hours of the controllers time. So today I was making a keyword list to organize Ad groups and thought I would share a tip to help everyone combine 2 separate cells of words into one cell of words. As you can see with the image below the words in column a called “words” and the cells in column b called “text” are

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Why Should Businesses Blog?

That was the question recently posted on LinkedIn. And to be honest, it is a question that I often ponder myself. As is the case with many questions shouted out in the social network sphere, the LinkedIn question generated a number of responses. Like the presidential race, the same story can have drastically different interpretations: Here are a few of the ones that resonated for me: Businesses should blog as a means of developing and strengthening customer relationships…it’s that interactivity thing. Your customers are discussing you and your issues whether you want to blog or not. Might as well at

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Just so you all know

Microsoft wants to buy Yahoo, and it’s a big deal. This is happening for one specific reason…to compete with Google. Microsoft is offering Yahoo $44.6 billion. Most critics and users alike have already decided that this teamwork will not really make an influence in the way we search. They say that “googling” is now a part of our vernacular and that Google is an unstoppable force. Predicted problems with the combination include a corporate culture clash because Yahoo is supposed to be more hip and cutting edge, while Microsoft heads to a more business savvy lifestyle. It isn’t official, and

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Super Bull

Quick, what was your favorite commercial from the SuperBowl? Nothing instantly springing to mind? I’m not too surprised. With a few exceptions, this year’s collection was mostly an inane assortment of dancing rodents jazzed up on super water, giant rats, sleepy humans jazzed up on super soda, and more woodland denizens (including Richard Simmons?!) screaming in the path of seemingly inevitable death on four wheels. Then there were the same old forgettable beer commercials, a striptease or two, a 25-second Godfather rip-off that finished with a mere five-second glance at possibly the hottest car on the road, and a uni-browed

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“Gotta Digg” singer wins big with Doritos Super Bowl Ad.

A little Digg/Commercial/Contest trivia for everyone.  Kina Grannis was featured in a Doritos commercial last night during the Super Bowl for winning the Doritos Crash the Super Bowl Contest through there Snack Strong Productions site.  Kina is the same singer who release the “Gotta Digg” song that we discussed a while back.  Good Job Kina and here is the commercial for your enjoyment. [youtube][/youtube]

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fine art

Art Terms and Lighting Abstract Expressionism Abstract expressionism was an American post World War II art movement. It was the first American movement to achieve worldwide influence, a role formerly filled by Paris. In the USA, Alfred Barr was the first to use this term in 1929 in relation to works by Wassily Kandinsky. Technically, an important predecessor is surrealism, Jackson Pollock’s dripping paint onto a canvas laid on the floor is a technique that has its roots in the work of Max Ernst. Another important early manifestation of what came to be abstract expressionism is the work of American

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Does PR make money for an organization?

It was an interesting week for me that underscored the need to position public relations in terms of its impact on business objectives. A well-meaning prospect came in with the idea that a PR campaign couldn’t be “monitized,” meaning “make money for the organization.” It’s true that among Fortune 1000 companies, PR is the only corporate function that’s increased in value to an organization every year since the University of Southern California began it’s Generally Accepted Practices study in 2002. It’s also true that among Fortune’s Most Admired Companies, PR budgets are nearly three times larger than the average spending

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Go figure… some teenagers made a mistake?

Now the question is will they ever live it down.  Unfortunately the answer is probably no. Here in Minnesota we had just one of those moments.  High School students did something stupid, or if nothing else at least against the rules/law, and somehow (such a shocker in this new world where everyone carries around a camera in their cell phones) pictures made it onto the web in the form of popular social networking sites like MySpace and FaceBook. The Woodbury, MN school points out the permanency in their letter to parents regarding the school’s response to issue.  I personally believe

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a great post from [Copyblogger] Four Easy Ways to Create Innovative Content With Interactivity

Four Easy Ways to Create Innovative Content With Interactivity When it comes to innovative content, we’re usually trying to come up with compelling things to say that will bring us attention and enhanced credibility, maybe much like we would if we were writing a serialized book. But this is definitely not a book. In fact, online content in general and blogging in particular are very non-bookish indeed, thanks to the real-time interactivity the medium allows. Instead of a static monologue, blogs are a two-way multimedia interactive environment. Let’s take a look at four ways you can spark interaction with your

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Registration Now Open for Voz Latina – April 10, Hollywood, FL

Registration Now Open for Voz Latina – April 10, Hollywood, FL SAVE THE DATE! THURSDAY, APRIL 10, 2008 Seminole Hard Rock Hotel & Casino • Hollywood, FloridaPay Only $599 and Save $200 When You Register by March 7th! Enter Promo Code VL599 Now in its 4th year, Voz Latina is a must-attend event for professionals trying to reach Hispanic consumers. Hosted by Marketing y Medios, Adweek, Brandweek and Mediaweek, you will hear about new marketing strategies to reach bilingual, bicultural Hispanic consumers, examine emerging Hispanic media and digital communications trends, and network with the best in the business.PLUS: All registered

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