And then just when I’m sure I’ve seen it all, comes a lovely little campaign from DDB in Madrid … sometimes all it takes is a stunning photo or illustration, but so difficult to be new and unique these days. Here we have visuals that are so arresting and intriguing that I find myself staring at them, studying them, trying to figure out (1.) how they were done and (2.) how they were done without getting screwed up. Of course, these could be the web versions, not as they actually appeared, without any text,taglines, urls or 800 numbers. But makesRead More
And stay nice doing it
On July 1, 2007, this strange and happy thing known today as Risdall Advertising Agency begins its 36th year in business. Recently, the agency staff was encouragedvia a stash of copies ordered by John Risdall personallyto read The Power of Nice: How to Conquer the Business World with Kindness, by Linda Kaplan Thaler and Robin Koval, respectively CEO/chief creative officer and president of The Kaplan Thaler Group. These high-powered women make of point of treating everyone, from junior-level employees to senior-level clients, with kindness and respect.
The book was an inspiration and a validation. Like any organization, we have our share of frustrations, but theres an overriding culture of niceness here. Not just passive-aggressive Minnesota nice, but a sense of people feeling at home professionally in a competitive, ever-changing business. Some employees, clients and vendors recognize this special quality immediately and naturally. Others have a striking moment of revelation. A new employee attending the agencys holiday party a few years ago, for example, announced to anyone within earshot, You people actually like each other!