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Referral Spam Featured Image

Add A Spam Referral Source to Your Custom Segment Filter

In my last post, I shared my custom segment that filters out many known spam referral sources. New spam referral sources pop up every day, and you may wish to update the segment to include some of your worst offenders. Here’s a guide on how to update my Segment for your own uses. In the reporting tab, click on Acquisition > All Traffic > Channels > Referral, this should reveal a list of referral sources, and you should be able to identify if there is a spam referral source that you’d like to remove. Take note of that source, because

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Remove Referral Spam from your Google Analytics Reports

Have you gotten excited that your website is receiving a lot of traffic from referring websites, only to realize when you dig deeper that the referral traffic reported in Google Analytics is spam referrals? In this post, I’ll explain what referral traffic is, and how to remove spammy referral traffic from your reports. What is Spam Referral Traffic? Firstly, referral traffic is traffic to your website that has been referred from another website. In other words, it’s traffic that comes from a hyperlink on a website that leads to your website. In general referral traffic is really good! It not only

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Vision-Ease Featured Image_Growth. Powered by Risdall.

Vision Ease’s Growth. Powered by Risdall.

At Risdall clients are our lifeblood, and we enjoy helping them grow their businesses through tailored marketing plans. Since we have a wide range of clients, many unique stories come out of the challenges we help them solve. To share these stories, we started a blog series called Growth. Powered by Risdall. to highlight a new client and industry every month. In July, we featured The University of Texas at Tyler, a higher education institution that found the perfect combination of online marketing tactics to reach its target audience and encourage enrollment. In August, we would like to introduce a long-term

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Redirect Mapping – An Easy Way to Carry Over Page Authority when Redesigning Your Website

So you’re launching a new website soon, and you want to do everything you can to optimize the new site for search. Redirect mapping is something on our SEO checklist that is simple to complete, and very necessary. Why should I create a redirect map? Your current, soon to be old, website has a structure to it. We’re referring to all of it’s pages, organized into folders, presented in menu items, and ultimately represented by URLs. When an outside source hyperlinks to one of your pages, you get a little bit of domain and page authority, which is good for

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Necessary Digital Marketing Terms for Beginning Marketers

Understanding digital marketing is necessary for the modern marketer. However, the language of digital marketing can be confusing because it combines technological, financial and advertising lingo into lengthy terms that are often abbreviated with acronyms. We’ve compiled a list of the 10 essential terms every beginning marketer needs to understand for digital marketing. Ten Important Digital Marketing Terms CTA (Call to Action): An offer a visitor to a site clicks to indicate they would like more information about an organization or would like to purchase a product or service. This often takes the form of a survey or product demo.

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AP style guide rules for online marketing

AP Style Rules to Remember for Better Online Writing

Grammar is critical to how smoothly an article reads. While not every reader will be a stickler for grammar, inconsistencies and mistakes can still throw off their ability to understand content. When writing for the web, whether for journalism or marketing, AP style is the guide to abide by. Following these rules strengthens readability no matter the medium. Below are some explanations of the more confusing AP style rules that typically impact the readability of the writing. 9 of the Most Important AP Style Rules Rules for Titles of Media Publications such as journals or newspapers are only capitalized. Anything

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Risdall Anniversaries

Celebrating 4 Risdallians’ Work Anniversaries This July

Every month we take a moment to celebrate the work anniversaries of our fellow Risdallians. Ted Risdall, our CEO, gives everyone with an anniversary a rose for each year he or she has spent at the agency. This month Deb Fisher, Joel Swanson, Brad Murray and Dave Folkens received roses. We want to send a special thank you to these individuals for sharing their preeminent expertise with our team and our clients! “Between Deb, Joel, Brad and Dave, we have 54 years of collected experience with Risdall,” said Ted. “Out of those 54 years, Deb accounts for 33 years alone! The passion

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Business Wire Featured Image

Measure the ROI of News Releases with Business Wire’s Report

Measuring the return on investment (ROI) for public relations activities has been a long-debated subject. It is difficult to determine which sales can be attributed as a direct result of public relations since many PR activities plant long-term seeds that result in increased sales over time. Fortunately, as technology advances, the challenge of measuring public relations’ ROI is becoming easier. The Business Wire Market Impact Report Business Wire’s “Market Impact Report” helps businesses see how their company-issued press release affects their stock trading. The report provides a detailed analysis of a company’s stock performance metrics including price change, volume impact and

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Manufacturing Marketing Featured IMage

How to Move Offline Activities Online in Manufacturing Marketing

Risdall’s June seminar, “The Power of Marketing for Manufacturing,” featured industry expertise tailored to manufacturing marketing. In this final blog in the series, we share ideas and examples on moving offline activities into the realm of online marketing. Custom Landing Pages Encourage Conversions Landing pages can lead visitors to your website from many sources, and clicking on different ads may lead to their own landing pages. If you’re going to a trade show, creating a landing page tailored to the show will help visitors who find you at the show connect with you through a page structured to their interests

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Manufacturing Marketing Featured IMage

Implementing Your Manufacturing Marketing Content Strategy

Risdall held “The Power of Manufacturing for Marketing” in June, a seminar to help manufacturers get the most out of their content. In our previous blog posts about the seminar, we have discussed how to create that content. Here, we explain how to show your content to the world. Organizing Your Content Strategy Organizational structure and your team’s capacity are key. First you need to decide how many people need to be involved in any given activity and who will be included on the content marketing team. Next you can come up with a plan for your process and your

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Manufacturing Marketing Featured IMage

Content Creation Best Practices for Manufacturing Marketing

In June, Risdall held “The Power of Marketing for Manufacturing,” a seminar on content marketing strategies useful in the manufacturing industry. Creating content should be an ever-present goal, and several best practices exist as a guide. Best Practices for Manufacturing Marketing Identify the questions your customers are asking. Using the buyer personas you’ve created, you will be able to identify questions your customers are asking. You want to make sure that all the content you’ve created aligns with the information you’re seeking. Match up your content plan to your expertise and your resources. Use the people you have and highlight their

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Manufacturing Marketing Featured IMage

Creating a Strong Content Strategy for Manufacturing Marketing

It can be difficult to create a plan to provide valuable content to customers and potential customers since traditional advertising is no longer in control, and customers are savvier than ever with ignoring content, filtering content and determining what’s most important to them. No consumer can keep up with all the marketing messages presented to them, so standing out amongst all the messages, pitches and information that we’re saturated with each day can seem impossible. This is why it’s important to root your manufacturing marketing in a strong content strategy. Your strategy will guide your content topics so you can connect

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Growth Powered by Risdall The University of Texas at Tyler_Featured Image

The University of Texas at Tyler’s Growth. Powered by Risdall.

Each month we feature one of our amazing clients to share how different marketing methods help them overcome a business challenge. Our Growth. Powered by Risdall. series focuses on a unique industry and marketing service each month to demonstrate how marketing can be tailored to solve problems in a variety of industries. In June we featured Affinity Plus Federal Credit Union, a financial institution that stands by its tagline, “For people. Not for profit.” Affinity Plus enlisted Risdall to create a member-focused advertising campaign to inform customers of the variety of financial services available to them. In July we are

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Manufacturing Marketing Featured IMage

Using the Buyer’s Journey to Connect with Audiences for Manufacturing Marketing

In this follow-up post to Using Buyer Personas to Connect with Audiences for Manufacturing Marketing, we’ll go one step further in the content strategy process and explain what the buyer’s journey is and how it affects the development of your content strategy. The buyer’s journey is an important process in helping potential customers find your business and become interested in what you have to offer. Why Do We Need the Buyer’s Journey in Manufacturing Marketing? The buyer’s journey is an effective tool Risdall uses to help us better understand the customers we’re marketing to. The example below is from HubSpot, a

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Manufacturing Marketing Featured IMage

Using Buyer Personas to Connect with Audiences for Manufacturing Marketing

Continuing with our blog series on “The New Power of Marketing for Manufacturers,” we’re discussing how to connect with your audiences through an effective content strategy. Before developing your content strategy, it’s important to understand the basics of how marketing can serve as a growth engine for manufacturers. To kick off any content strategy, the focus on the front end should be building and enhancing our connection with customers. Our business goals should be a primary focus of every decision regarding the marketing strategy, and gaining an understanding of our customers and their problems should be a close second. When

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Manufacturing Marketing Featured IMage

Automation and Measurement for Manufacturing Marketing

Risdall’s June seminar, “The Power of Marketing for Manufacturers” explained lesser-known marketing tactics that help manufacturers grow their businesses. So far in our seminar blog series, we’ve covered marketing trends important to manufacturers, direct response, content and brand marketing. In this post we’ll explain what marketing automation is and how manufacturers can measure their marketing efforts. Manufacturing Marketing Automation Let’s start by taking a look at HubSpot’s definition of marketing automation in the graphic on the left. Successful marketing automation starts with a foundational understanding of your business goals, audiences, their personas and how they move through the sales cycle.

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Risdall Anniversaries

Celebrating 5 Risdallians’ Work Anniversaries This June

Five of our Risdall team members celebrated their work anniversaries this month. As a thank-you for their hard work, CEO Ted Risdall presented each Risdallian with a lavender rose for every year they have worked at the agency. This month we’re sending a big congratulations to Tyler Morey, Katie Usem, Kelly Mapes, Pete Proper and Tom Wilson. The combined experience between these five Risdallians adds up to 48 years in the marketing industry! “What drives our team at Risdall is the passion everyone has for marketing,” said Ted. “Each month I get to take a minute to personally thank individuals

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MnSearch Summit Featured Image

5 Key Takeaways from MnSearch Summit to Elevate Your Content Marketing Game

Last week Risdall’s online marketing team attended the second annual MnSearch Summit, a full day of digital marketing insight from fellow industry leaders. The event covered everything from analytics and pay per click to social strategy, email marketing, and of course, content marketing. After eight hours of online marketing immersion, these are five key takeaways our Risdall team gained from the MnSearch Summit. #1: It’s not about more content; it’s about relevant content The scope of content available online is never-ending. According to ACI, “…five exabytes of content were created between the birth of the world and 2003. In 2013, 5 exabytes

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Manufacturing Marketing Featured IMage

Manufacturing Marketing as a Growth Engine, Part 2

Last month our Growth Powered by Risdall Seminar, “The Power of Marketing for Manufacturers,” explained the potential marketing has to help manufacturing professionals grow their business. In part one of “Manufacturing Marketing as a Growth Engine,” we explained the importance direct response marketing has to address the bottom of the sales funnel. In this post we’ll cover brand and content marketing, which can help manufacturers connect with potential customers at the middle and top of the sales funnel. These two types of marketing are rooted in strategy and can encourage prospects to move through the sales funnel, turning them into

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Manufacturing Marketing Featured IMage

Manufacturing Marketing as a Growth Engine, Part 1

At our Growth Powered by Risdall Seminar, “The Power of Marketing for Manufacturers,” we explained the importance that marketing has for manufacturing businesses and discussed lesser-known, but highly-effective marketing tactics for manufacturers. In May, Enterprise Minnesota released a study showing manufacturers are looking to use new sales and new products to help them grow in 2015. In this post we will share rules that have emerged in manufacturing marketing to help sales and marketing efforts work harder, longer and generate more leads. Evolution of Manufacturing Marketing Over time manufacturing marketing has evolved from direct response, which addresses the bottom of

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Manufacturing Marketing Featured IMage

Growth. Powered by Risdall. Seminar: Manufacturing Marketing

Last week Risdall held its first Growth. Powered by Risdall. seminar of 2015, tailored specifically for manufacturers. “The Power of Marketing for Manufacturing” explained different tactics associated with content marketing and shared examples of how these digital marketing tactics have helped manufacturers achieve growth. Online Activity Statistics that Affect Manufacturing Marketing Josh Dahmes, chief digital officer at Risdall, kicked off the seminar by sharing statistics on digital activity that bring to life the importance of having a strong online presence for manufacturers and offering customers relevant content. The above image shows digital activity that took place every minute over the last

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Growth. Powered by Risdall. Affinity Plus For People Featured Image

Affinity Plus’ Growth. Powered by Risdall.

As a full-service agency, Risdall is equipped as a growth partner for businesses both big and small. Being a growth partner means we have the strategy, expertise and skill to take your business from where it is to where you envision success. When clients engage with us in long-term growth partnerships, we’re able to demonstrate the full potential that marketing has on profits. To tell the great stories of our clients’ successes, we started a monthly blog series called “Growth. Powered by Risdall.” Each month is dedicated to a different client, industry and marketing service to explain how long-term marketing

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growth by risdall

Growth. Powered by Risdall. Seminar Is Made-to-Order for Manufacturers

Next week Risdall will be helping professionals in the manufacturing industry build their marketing know-how with our Growth. Powered by Risdall. seminar: The New Power of Marketing for Manufacturing Growth. This half-day seminar is designed specifically for manufacturers of all sizes and industries. Risdall’s team will explain how marketing strategies can fuel long-term business growth by helping Minnesota manufacturers reach new customers with their product and service information. The seminar includes three breakout sessions led by Risdall’s experts for in-depth insights on how to structure lead generation, content marketing and digital marketing campaigns to help manufacturers reach untapped audiences. Session

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Dare to be Different - Financial Advertising

Dare to Be Different with Your Financial Advertising

Big risks come with big rewards, and potentially big losses – a concept that is familiar to many professionals in the financial industry. So why are the majority of financial institutions playing it safe with their advertisements instead of daring to be different? Financial companies walk a fine line in advertising with the potential of being forgotten with an ad that plays it safe and the potential of alienating their customers with an ad that takes risks. When choosing whether to play it safe or take a risk, companies need to consider their culture and their audience to determine the

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PRSA Award of Excellence Rocket Into scouting

Boy Scouts’ “Rocket Into Scouting” Campaign Wins 5th Award

The Public Relations Society of America (PRSA) held the biggest award competition in the public relations industry last week: the PRSA Silver Anvil Awards. Joel Swanson, APR, MACT, president of Risdall PR, attended the ceremony in New York where he accepted an Award of Excellence trophy on behalf of Risdall PR and the Northern Star Council, Boy Scouts of America for the “Rocket Into Scouting” campaign. The Silver Anvil Award of Excellence is presented to individuals and organizations that demonstrate skill, creativity and resourcefulness in solving communication challenges through complete public relations programs. Each award-winning campaign is judged by a

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Tape Measures for How to Measure Your Landing Page Performance

Measuring Your Landing Page Performance

Over the last two posts we have covered the basics of landing pages, specifically what they are and why would you use them and how to design your landing page with your audience in mind. This is the final of three blogs about landing pages and covers one of the more important aspects: how to measure the performance of your landing page. As with any digital marketing tactic, the only way you know if the implementation is working is if you are measuring the performance of the KPI’s you selected. Selecting Key Performance Indicators to Measure on Your Landing Page

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Landing Page Design For Your Audience

Landing Page Design with Your Audience in Mind

Last week we covered the basics of landing pages, specifically what are they and why you would use them. In this second of three blogs about landing pages we’ll cover the essentials of landing page design. Landing page design is where you get to be creative and use your unique selling propositions to convince visitors to follow through with your desired action. To develop the best landing page design, follow these three quick tips: Give the visitor limited actions to take on the page. Use less text and more graphics. Keep your design clean and limit distractions on the page.

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Google Tag Manager_Featured Image

Tag Assistant Chrome Extension

Have you ever requested that the Google Tag Manager container snippet be placed on every page of your site, but then notice that certain pages aren’t tracking in Google Analytics? A must-have tool for anyone who is responsible for either tracking activity in Google Analytics, or placing tags on webpages, is the Tag Assistant by Google. The Tag Assistant is a Chrome extension that allows you to check the tags on a website. A first step in troubleshooting is to navigate to the page in question and use the Tag Assistant to see if the tag was placed. The information

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Image of What is a Landing Page

What is a Landing Page and Why You Should Be Using Them

Landing pages are a popular option in the digital marketing and web design world. Even so, we continue to field questions about what a landing page is and why it would be helpful to implement for a business. In this first of three blogs about landing pages we’ll cover the what and why of landing pages. The next posts get into Landing Page Design With Your Audience in Mind and then Measuring Your Landing Page Performance. What is a Landing Page? A landing page is a standalone webpage that exists to get visitors to take one specific action. They are

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TURCK Growth Powered by Risdall 1

TURCK USA’s Growth. Powered by Risdall.

One of the most interesting parts of working in marketing is learning about the unique challenges that arise within different organizations, and then facing our own challenge of coming up with a solution. These problem/solution scenarios often lead to great results and great learning opportunities for others in the industry. To share these stories and to shine a spotlight on our amazing clients, we started a monthly feature called, “Growth. Powered by Risdall.” Each month, we will explain one client’s unique challenge and how they worked with Risdall to achieve growth. In April we featured Beauterre Recovery Institute, a new

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Happy Birthday JOhn Risdall

Risdall’s Mad Men Celebration Was A Gas!

Thank you to all of Risdall’s guests who joined us to celebrate John Risdall’s 70th birthday and the 43rd anniversary of the agency earlier this week. Our Risdall team was jazzed to see many of our clients and our fellow employees with their families in a groovy environment. Why Risdall’s Parties Are the Best Risdall’s Mad Men-themed party featured attendees decked out in red, black or white ‘60s business attire and donning name badges featuring John Risdall instead of Don Draper in the Mad Men setting. The party was complete plenty of delicious food served in the large conference room, replacing the

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Adults Using Smartphones Together

Smartphones Have to Factor Into Your Digital Strategy

If Google’s recent mobile algorithm change wasn’t enough to convince you to take a look at how mobile fits into your digital marketing strategy, the way Americans are using their smartphones may persuade you. In April, the Pew Research Center released its study on U.S. Smartphone Use in 2015. One of the key findings of the study is that just over two-thirds of American adults are now smartphone owners and ownership levels tend to be higher in younger, well educated and higher income citizens. For many Americans, smartphones are their main way to access and browse the Internet. By including

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Mad Men Featured Image Risdall Party

Celebrate John Risdall’s 70th Birthday Mad Men Style

Risdall knows how to throw the best parties! Last year we went big with the Risdall Luminous Sculpture Museum where we showed off our 60 plus neon lights throughout the agency. This year we’re keeping it classy in Mad Men style. Join us on Tuesday, May 19 from 4-7 p.m. for a duo party celebrating the 70th birthday of the original Twin Cities Mad Man, John Risdall, and the 43rd anniversary of the agency he founded. Show off your Madison Avenue style with red, black or white attire. Bonus points if you add a fedora or pearls! Enjoy plenty of hors

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Rocket Into Scouting Bronze Anvil

“Rocket Into Scouting” Campaign Wins National Bronze Anvil Award

Risdall Public Relations and Northern Star Council, Boy Scouts of America received another award for its innovative “Rocket Into Scouting” campaign, bringing the total count to four awards and one finalist nomination this year. The Public Relations Society of America recognized “Rocket Into Scouting” with a Bronze Anvil award in the creative tactics category. Each year, the Bronze Anvils recognize the most creative and effective public relations tactics throughout the United States. This year’s Bronze Anvil Awards drew 828 entries, with only 71 entries selected as Bronze Anvil Award of Commendation winners. “Gaining recognition from our peers nationwide for the

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higher education marketing standing out in crowd

Finding Differentiation in Higher Education Marketing

If you’re in higher education marketing these days, you know that competition is brutal, budget pressure is constant and—while branding and brand strategy are must-haves in the current marketplace—there’s no “how-to” guide out there. We’re happy to see these issues making headlines recently, thanks to the mStoner report on the state of branding in higher education. Both Inside Higher Ed and Daily Free Press gave the report well-deserved coverage shining light on how new, yet critical the practice of branding and brand strategy are at higher education institutions. We’ve been hearing similar stories from our higher ed clients too. Higher Education

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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – Establishing Baxter as a Model for Health Care Behavior Change

The initial blogs in this series introduced you to the concept of being a thought leader and showed you the best practices for thought leadership. Take a look at these blogs to familiarize yourself with this topic: Why You Need to Establish Yourself as a Thought Leader How to Drive Results as a Thought Leader, Part 1 How to Drive Results as a Thought Leader, Part 2 How to Drive Results as a Thought Leader, Part 3 Thought Leader Assessment Tool Then dig into this post to understand the practical application of the rules we presented to see thought leadership

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Risdall 2015

Public Relations and Digital Marketing Services Lead 2015 New Business

While creative services kicked off the New Year for Risdall, we finished quarter one with services in digital marketing and public relations leading the way. Perhaps we can attribute this to Facebook’s algorithm change, the rise of content marketing or the economic value that digital marketing adds for small businesses. Whatever the reason is, we’re loving it! Get to know a few of our new clients from the first quarter of 2015 below. Torax Medical Public relations Through public relations activities, Risdall is supporting Torax Medical, a leading medical device company, and its LINX Reflux Management System product line which

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growth by risdall

Risdall’s Highlights from Q1 in 2015

As an integrated agency with services in public relations, digital marketing, advertising, website development and strategy, we hold a Quarterly Review to share our biggest work achievements throughout the agency over the last three months. Our Quarterly Reviews are a chance for us to sit down as a group and share the work we’re proud of. This quarter we have a variety of success stories to share in the education and manufacturing industries, with an emphasis on digital marketing – a trend we’re seeing a lot of lately! Four of Risdall’s Highlights from Quarter One of 2015 The University of

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Thoughts on Thought Leadership – Thought Leader Assessment Tool

After gaining an understanding of what a thought leader is in Why You Need to Establish Yourself as a Thought Leader and looking over some of the smartest tactics to employ when practicing thought leadership in How to Drive Results as a Thought Leader, Part 1, Part 2 and Part 3, now you’re ready to think deeper about yourself in the role of a thought leader. These questions will help you explore your personality, experiences and expertise. They will help you identify your audience and the best way for your thought leadership to add value to your audiences’ lives. When

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Happiness

Dan Buettner Reveals the Key to Longevity at Annual LifeScience Alley Meeting

Last week, LifeScience Alley held its annual meeting with nearly 400 leading professionals representing some of Minnesota’s great innovative cultures. Risdall joined in the fun for an evening of professional networking and learning. As a proud sustaining member of Life Science Alley, we had several staff and industry contacts at the event. The keynote speaker of the evening was bestselling author, Dan Buettner, who wrote the book, “Blue Zones Solution.” In his book, Buettner discovered the healthiest societies around the world and researched what habits people practice that contribute to their healthy living. Healthy Eating and Regular Exercise Increase Longevity Dan

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