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How to Set Up Facebook Ads

A step-by-step guide on how to navigate through the nuances of setting up a Facebook ad campaign – and a few secrets for optimizing.   Facebook is an ever-changing universe of social interaction online and especially as of recently, targets users in several different ways through advertising. Facebook has an incredible reach, with over one [...]

Agency Head Ted Risdall Receives Rotary International’s Highest Honor

Service Above Self Award honors Risdall’s dedication, time and talent to Minneapolis community and Rotary   NEW BRIGHTON, MINN. (May 20, 2013) – Rotary International District 5950 recently awarded a Service Above Self Award to Ted Risdall, chairman and president of Risdall Marketing Group (Risdall) and member of Rotary Club of Minneapolis. Only 22 of [...]

Risdall Marketing Group to Host Workshop by Primal Branding Author, Patrick Hanlon, on May 23

WHAT: Risdall Marketing Group presents a special workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating “zealots for your brand, your company and your future,” and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees will see [...]

Local Search SEO Best Practices

We crashed (okay, attended) another MN Search event on local search SEO. Listed below are a handful of helpful tips and best practices for your business. Last Wednesday, a few members of the Risdall online marketing team attended Mn Search’s event, Local Search: It’s Not Where You’re From, It’s Where You’re At. The room was packed as three presenters [...]

Using Instagram to Drive Site Traffic, Promote Your Brand

A brief guide on how to use Instagram to promote your brand and bring more traffic to your website. Instagram is a social media platform, which began as a mobile app, that has grown an extremely large following in a short amount of time. Whether your business hopped on the bandwagon early or chose to [...]

Risdall Public Relations Signals Growth with Two Promotions

Andrea Goodall named vice president and Laura Griffith becomes account supervisor NEW BRIGHTON, MINN. (April 18, 2013) — Risdall Marketing Group (Risdall) announces two promotions among its senior Risdall Public Relations staff members, appointing Andrea Goodall as vice president and Laura Griffith as account supervisor. “Both Andrea and Laura have grown into leaders within the public relations department, directing [...]

SMX West 2013 – By: Brittany Sutphen

I was lucky enough to attend the SMX West conference in San Jose, CA last month and  hear from search industry professionals such as: Danny Sullivan – Editor of Search Engine Land, Matt Cutts - Google, Duane Forrester – Bing, and many more. I attended three days worth of sessions, spanning topics from content & social media strategies to link building, Google’s new Knowledge [...]

Risdall Speaks at JMU612 about Search Marketing Basics

Today I had the honor of participating on a panel of local search marketing experts atJMU612 (a local digital marketing education and networking group) where a capacity crowd filled the Urban Bean on the outskirts of Uptown Minneapolis.  The other panelists were independent consultant David Erickson and Lela Phommasouvanh of FWRD. Tracy Henry, David Erickson, and [...]

Risdall Attends MnSearch Event on Remarkable Retargeting

Here is a review from the online marketing team of the main takeaways from the MnSearch event Search Snippets #5: Remarkable Retargeting. MN Search is a non-profit association that aims to address the growing demands of the Minnesota search marketing industry. They also recently hit 100 members, which is a huge accomplishment since they launch [...]

Google Plus and the Impact on Search

With more than 100 million users and a growing influence on search, Google+ has emerged as a key factor in any online marketing strategy.  Challenging Facebook for the domination of the social media space, Google looks to lead the industry in “social search.”  To many this comes as no surprise, because to put it simply [...]

Google+ Authorship’s Importance to SEO

Google Authorship and SEO Google began supporting the authorship mark-up over a year ago, because they value high-quality, original and well-written content. Their goal is to “help people find content from great authors in our search results.” To do this, they needed to establish a system of trust between Google and authors to verify all published content.  [...]

Google+ Local Pages and Local Search

Google+ Local is a powerful tool for businesses targeting local customers because it combines customer reviews and local search. According to Google, 20 percent of all Google searches and 40 percent of Google mobile searches have local intent. Combine this with the fact that 97 percent of consumers search online for local businesses, it’s easy [...]

Risdall Marketing Group Sponsors Karaoke Sing Thing in Support of Special Olympics Minnesota

Agency sponsors $3,000 of public relations services to promote unique fundraising event NEW BRIGHTON, MINN. (March 7, 2013) — Risdall Marketing Group (Risdall) is collaborating with Karaoke Sing Thing(KST) to support Special Olympics Minnesota by offering $3,000 of public relations services as a category-level sponsor. KST is a new singing competition in Minnesota where contestants compete for a [...]

Risdall Earns Silver Level Partnership with DotNetNuke and Achieves Microsoft Gold Competency

Relationship gives Risdall clients and website development team highest level of support for managing web-based solutions NEW BRIGHTON, MINN. (Feb. 21, 2013) — Risdall Marketing Group (Risdall) recently completed the Silver LevelDotNetNuke (DNN) partnership certification, making it the only company in Minnesota to have passed the rigorous requirements set by the content management system (CMS) provider. It also [...]

Risdall Marketing Group Grows Accounts in Fourth Quarter of 2012

Agency adds 15 new accounts in final quarter NEW BRIGHTON, MINN. (Feb. 12, 2013) — Risdall Marketing Group (Risdall) finished 2012 and its 40th year in business with a strong fourth quarter, adding 15 new accounts. Among the new clients are Dental Services Group, a dental laboratory network providing technical expertise, products and services to dentists across the country; Pathway Health [...]

Risdall Marketing Group Appoints Mariann Hohe to Lead Strategic Consultation Division

Veteran consumer and B2B strategist adds digital branding leadership to Risdall Mariann Hohe NEW BRIGHTON, MINN. (Feb. 8, 2013) — Risdall Marketing Group (Risdall) announces the addition of Mariann Hohe as president of its Risdall Strategic Consultation division. “Strategy is critical to successful marketing campaigns, and Mariann brings with her more than 20 years of [...]

Risdall Leadership Blog: Anxious vs. Eager – The right word makes a difference

Years ago when I was an account supervisor at Campbell Mithun, I had a great boss who was mentoring me to take over one of the agency’s largest accounts, International Dairy Queen. His name was Joe. He was a straight shooter, managed his clients with aplomb and loved teaching young account people to become great [...]

Risdall Public Relations President Joel Swanson Chosen to Continue Service on Minnesota Public Relations Society of America Executive Leadership Committee

MINNESOTA PUBLIC RELATIONS SOCIETY OF AMERICA ANNOUNCES LEADERSHIP FOR 2013   MINNEAPOLIS (Jan. 16, 2013) – The Minnesota chapter of the Public Relations Society of America (PRSA) announces its new leadership for 2013. Minnesota PRSA is the ninth largest chapter of PRSA, the world’s leading organization for public relations professionals. “More organizations today understand that [...]

Risdall Marketing Group Adds Two New Hires

Online marketing and public relations divisions continue to grow with addition of Danielle Norgren and Maggie Peterson Maggie Peterson Danielle Norgren NEW BRIGHTON, MINN. (Jan. 9, 2013) — Risdall Marketing Group (Risdall) announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson. “Adding Danielle and Maggie [...]

Risdall Marketing Group Adds Two New Hires

Online marketing and public relations divisions continue to grow with addition of Danielle Norgren and Maggie Peterson  NEW BRIGHTON, MINN. (Jan. 9, 2013) – Risdall Marketing Group (Risdall) announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson. “Adding Danielle and Maggie to the Risdall team [...]

Risdall Leadership Blog: Keeping Your New Year’s Resolutions

New Year’s resolutions are incredibly powerful. Just the simple declaration that you will commit to actually doing something is a great start. It makes you feel good too. Here is the start to my list: Win a new account that will strengthen our agency’s position in the digital space. Lose ten pounds in two months [...]

Risdall Leadership Blog: Reading on the wisdom of psychopaths

In his book, “The Wisdom of Psychopaths,” Kevin Dutton lists the top 10 MOST psychopathic professions, and many of them are the client contacts and partners in our PR and marketing world: 1)      CEO 2)      Lawyer 3)      Media (Radio/TV) 4)      Salesperson 5)      Surgeon 6)      Journalist 7)      Police Officer 8)      Clergyperson 9)      Chef 10)   Civil Servant That’s not necessarily a bad thing, as some of the [...]

Risdall Marketing Group Gains New Accounts in Third Quarter

Agency posts positive third quarter growth in its 40th year NEW BRIGHTON, MINN. (Nov. 12, 2012) – Risdall Marketing Group (Risdall) added nearly a dozen new accounts in the third quarter, further diversifying its client base in its 40th year in business. Among the 11 new clients are Eemax, the nation’s leading manufacturer and distributor [...]

Presidential Citation Awarded to New Brighton/Mounds View Rotary Club While Under Direction of Risdall Marketing Group Leader

Club awarded Presidential Citation for criteria met under the direction of immediate past president and current Risdall account supervisor, Glenna Dibrell       NEW BRIGHTON, MINN. (Nov. 9, 2012) – The New Brighton/Mounds View Rotary Club recently received a Presidential Citation for accomplishments achieved during the 2011-2012 term of immediate past president and Risdall Marketing [...]

Risdall Leadership Blog: What Makes a Great SEO Partner?

Since I started working in the online marketing space back in 1998, the methods used to achieve site rankings in search engines have changed dramatically. Of course, at the core of a search engine optimization effort are keywords, and not just having them, but having the right ones in the right places. However, SEO is so much more than that [...]

Risdall Marketing Group to Host Workshop by Primal Branding Author, Patrick Hanlon, on Nov. 21

WHAT: Risdall Marketing Group presents a special workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating “zealots for your brand, your company and your future,” and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees will see [...]

Risdall Leadership Blog: Keeping Your Blog Current, Relevant and Fresh (and what better way to share than via a blog?)

I have been invited by a local radio station to talk about marketing communications in the business world. The radio audience is comprised of small- to medium-sized business owners and presents a neat opportunity to share RMG’s expertise and  promote the unique capabilities of each of our 15 divisions. On the personal side, it’s fun [...]

Risdall Marketing Group Ranks Among Top in World for Website Creation

Agency wins more than two dozen awards across multiple industries, the third most awarded by the Web Marketing Association NEW BRIGHTON, MINN. (Sept. 17, 2012) – Risdall Marketing Group (RMG) was one of the top winners for outstanding web development by the Web Marketing Association for the 7th consecutive year. Presented with an impressive 28 [...]

Risdall Public Relations Crisis Guru, Jim Lukaszewski Shares His (Free) Expert Advice

RPR’s Jim Lukaszewski has been asked to share is expert advice on crisis response with CommPRO.biz and DuetsBlog. Here’s your chance to read the latest articles: Crisis Response Leadership: Will Leaders and Companies Ever Learn From Their Mistakes?:http://www.commpro.biz/corporate-communications/crisis-communications-corporate-communications/crisis-response-leadership-will-leaders-and-companies-ever-learn-from-their-mistakes/#.UEjIkRKz95c.twitter Winning When Everyone is Mad at You: How Waging Peace and Reducing Contention Can Bring Success – Seven Strategies: [...]

Risdall Leadership Blog: Play with your words, please

Before writing a word of this, I created a file and named it: BlogAug2012.doc. And then I wondered for a moment why I hadn’t simply typed the numeral 8 for August. The answer: I instinctively rhymed “Blog” and “Aug.” Never spoken aloud, the syllables nonetheless spoke to me. The power of language goes far beyond [...]

Risdall Leadership Blog: Referrals are an agency’s best friend

I received an invitation from a company to meet with their executive team to discuss a branding assignment. The introductory phone call went well and we started making plans for a face-to-face meeting. My business partner (a creative type who possesses marketing savvy) jarred me with this revelation – “Was this prospect a potential conflict [...]

Risdall Consumer Direct VP of Beauty and Style, Donna Tarantino Shares Her Fashionably Late Glamorama Review

This year’s Olympics may be in London, but the Twin Cities experienced its own slice of “British Invasion.” I ventured out to one of Twin Cities’ biggest social events of the year. Macy’s Glamorama 2012, which supports a fantastic cause,Children’s Cancer Research Fund, was themed – “British Invasion - the music then, fashion now.” Designer line up included Tommy Hilfiger, Jean Paul Gaultier, Tallia Orange, [...]