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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – Why You Need to Establish Yourself as a Thought Leader

One of the best approaches for building a reputation and generating business leads is thought leadership. Becoming a thought leader requires ongoing commitment and has a high impact for your business when combined with other elements of the public relations and marketing mix. Definition of a Thought Leader In business school, we learn the marketing adage: “Above all else, be memorable.” Thought leaders are top of mind in this respect. These individuals and organizations take content to the next level by serving as their industry spokespersons, taking a stand on issues or giving away a little of their intellectual property

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Teen's Social Media & Technology

New Study on Teens, Social Media & Technology from Pew

A new study was released on April 9 from Pew Research Center on how teens, ages 13-17, use social media and technology. The center collected data from 1,060 teens from September 25 to October 9, 2014 and February 10 to March 16, 2015. Since its release, one of the most pulled statistics has been that “24% of teens go online ‘almost constantly,’ facilitated by the widespread availability of smartphones.” However, there are other interesting findings to be had in the report. For example, how does family income affect the choice of which social network a teen chooses to use? In

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Minnesota PRSA Classics Awards

Risdall PR and Clients Receive 4 Awards at Minnesota PRSA Classics

Last night was one of our favorite times of the year – the Minnesota Public Relations Society of America’s Classics Awards banquet! The Minnesota PRSA Classics is a peer-judged award competition that honors public relations practitioners in Minnesota who demonstrate the highest level of skill and creativity when solving communications challenges. In a night dedicated to honoring the most outstanding public relations campaigns and practitioners in the state, Risdall PR took home four awards, recognizing our clients Healthways and Northern Star Council, Boy Scouts of America. These wins landed the agency in fifth place for taking home the most awards!

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Beauterre Recovery Institute

Growth. Powered by Risdall: Beauterre Recovery Institute

At Risdall, we work hard to provide our clients with the necessary expertise and stewardship that builds strong, successful partnerships and advances business goals. When we experience these amazing partnerships, we can’t help but shout it from the rooftops! Or at least write a blog about it. Each month, we will feature one of our amazing partnerships to detail how they have experienced Growth. Powered by Risdall. Each client of the month post will cover who the client is, why we love them and how they have found success with Growth. Powered by Risdall. For Risdall’s first client of the

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Risdall PR Silver Anvil Awards

Risdall PR and Boy Scouts of America Named Finalist in 2015 Silver Anvil Awards

The Public Relations Society of America (PRSA) named Risdall Public Relations and the Northern Star Council, Boy Scouts of America as a finalist in its 2015 Silver Anvil Awards for its campaign, “Rocket Into Scouting Lifts Cub Scout Recruitment to New Heights.” The Silver Anvil Awards is a 60-year-old competition that recognizes the best public relations campaigns across the United States. Risdall PR’s campaign is a finalist in the integrated communications category, which recognizes exemplary public relations strategies that incorporate the skills of at least one other marketing tactic. The “Rocket Into Scouting” campaign combined web development, creative services, paid

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What Is PR

What Is PR? – According to Public Relations Professionals

In general, people have a solid understanding of what advertising is. If it looks like an ad, sounds like an ad and tries to sell a product like an ad, then it is probably an ad. Unlike advertising, public relations is a subtle marketing tactic, which can lead many people to ask the question, “What is PR?” In a nutshell, public relations means building relationships between an organization and its publics. To better understand this definition, we’ve compiled several interpretations of public relations from the Risdall Public Relations team and professional organizations. Take a look at the definitions below, and

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The Network Connect Investor Connection

Join the Minnesota Angel Investing Scene with the Investor Connection Event

Minnesota is a growing location for angel investors and startup companies. To foster the startup environment in the land of 10,000 lakes, the Department of Employment and Economic Development created the Minnesota Angel Tax Credit Program in 2010, which offers a 25 percent refundable tax credit for investors who put their money toward qualified businesses. The program has more than doubled since it started, and with almost $60 million in investments made through the program in 2014 alone, Minnesota has become a thriving place for startups and a growing place for angel investing. Minnesota Angel Investing Facts Discover the angel

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Mad Men Featured Image

Mad Men: From IBM Selectric to Coast to Coast Promotions

While Mad Men is gearing up for its final season with coast-to-coast guerilla advertising, Risdall is reminiscing about mad men days of its own. John Risdall, founding chairman of Risdall, started his career in 1964 with the original Twin Cities mad men at Harold C. Walker Advertising. Just as the Golden Age of Advertising was coming to an end, John ventured out on his own to establish Risdall Advertising Agency in 1972. In 2010 John was dubbed “Minnesota’s Mad Man” by the Star Tribune. Although he never lived as crazy a life as Don Draper, Risdall did work with one

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Google AdBirds Best April Fools' Jokes

5 Best April Fools’ Jokes from Google

If you’re like me (and I know I am), you wake up on April 1st and hurry off to the Internet to see what Google has done today. As a big old dork working with Google tools day in and day out, I get to experience the handy work of arguably the greatest April Fools’ Day pranksters in the world – the good people at Google. Throughout the years, Google has made my workday on April 1st super fun. I thought today, I’d provide for you, a look back at some of my favorite Google pranks. Introducing Google Nose: Google

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Risdall Anniversaries

Risdall Celebrates 4 Work Anniversaries This March

Each month several Risdallians celebrate their work anniversaries. To make these celebrations even more special, CEO Ted Risdall presents each person with a rose for every year he or she has worked at Risdall. This month we’re honoring Tracy Henry, Matt Bergen, Nikki Westphal and Glenna Dibrell. “Tracy, Matt, Nikki and Glenna add 18 years of combined experience to Risdall, making our running total 400 years of service,” Ted said. “That doesn’t even count the years of experience everyone gained before joining Risdall! Needless to say, these four Risdallians add to our team of experts, with Tracy in digital marketing, Matt

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Camp Odayin Have A Heart Benefit

Open Your Heart to Camp Odayin’s Have a Heart Benefit

Camp Odayin is a magical place that offers all of the experiences of a summer camp in an environment that is safe and supportive for children and teens who have heart disease. With Risdall’s connection to Camp Odayin, we would like to share a personal story and provide details about Camp Odayin’s Have a Heart Benefit, which raises funds to make it possible for children to attend this special camp. Risdall’s Connection to Camp Odayin Risdall’s Senior Vice President, Solutions Architect, Brad Murray, knows just how special this camp is because it is his daughter’s favorite place to go. Brad

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What You Need to Know about Google’s New Mobile-Friendly Algorithm

Google has announced that Rankings in mobile search results will change April 21st. This news has webmasters all over the globe wondering what these algorithm changes will mean for their own websites ranking on mobile. Here are a few things you’ll want to know to prepare your website for Google’s mobile search changes. Full Rollout May Take Up to a Week We learned from attending Google Webmasters live Q&A session that the full rollout may take up to a week. Familiarize yourself with the performance of your website in Google’s search engine results from mobile devices between now and April

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Risdall Goes Green

Risdall Goes Green One Step at a Time

At Risdall, purple is our favorite color, but green is a close second. With a focus on increasing our recycling efforts, we have been getting greener one step at a time. Read on for a timeline of our efforts over the years, and let us know what you or your company has done to increase its green efforts by tweeting @Risdall. Risdall Goes Green – June 2013 We invited Minnesota Waste Wise to conduct an assessment of Risdall’s recycling habits. Through BizRecycling, a free recycling resource for Ramsey and Washington County businesses, we connected with Minnesota Waste Wise for an

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Clarification from Risdall on The Intercept Article Regarding Digital Security

Today, The Intercept published an article titled “Mall of America Security Catfished Black Lives Matter Activists, Documents Show.” In the article, they highlight a post published on the Risdall Public Relations blog called “Fulminating Flash Mobs,” which outlines how organizations like the Mall of America security used social media to monitor a pending flash mob appearance a few years ago. The article also states that we work closely with Mall of America, which is false. Jim Lukaszewski was authoring an article for trade journal publication. Jim Lukaszewski is a nationally regarded crisis expert with a special focus on the digital communication

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St. Patricks Day Marketing

Should You Participate in St. Patrick’s Day Marketing?

It can be easy to jump on the bandwagon of using holidays to start a promotional campaign for your business. While it makes sense for some companies, it doesn’t make sense for all. Especially when it comes to St. Patrick’s Day. Deciding whether or not to participate in St. Patrick’s Day Marketing If you’re in the business of bars, beer or green food dye, the answer is an overwhelming yes, you should participate in St. Patrick’s Day. However if your business falls into the 99 percent of other products or services out there, you should consider the following two questions

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Minnesota Business Ethics Awards

Jim Lukaszewski selected as Keynote Speaker at 2015 Minnesota Business Ethics Awards Luncheon

Each year the Minnesota Business Ethics Awards (MBEA) shines a spotlight on Minnesota companies that demonstrate model ethical behavior in the workplace, marketplace, environment and community. Individuals nominate ethical companies that are evaluated by two panels of judges based on what the companies stand for and how they demonstrate their values through everyday actions. The public and finalists of MBEA are invited to a celebratory luncheon, where award winners are announced, on May 13 from 11:15 a.m. to 1:30 p.m. at the Nicollet Island Pavilion in Minneapolis. Jim Lukaszewski’s Commitment to Ethical Behavior This year’s luncheon will feature America’s Crisis

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Analytics Blog

3 Must-Follow Resources for Digital Analytics and Why

Perhaps you’re following the Risdall blog because you are a Digital Marketer (like me), and you love reading about what other experts are up to. I thought I’d share with you three blogs that I always recommend to colleagues who are interested in my specialty: Analytics. Occam’s Razor by Avinash Kaushik for Google Analytics Help Years ago I downloaded templates of my first custom reports from Avinash’s blog, and continue to customize, build, share, and use those reports today. Avinash has a humorous writing style, but provides no-nonsense advice. His articles can reveal to you areas of Google Analytics you

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Community Impact Awards Featured Image 3

Congratulations to the 2015 Community Impact Awards Winners!

Last night a few lucky Risdallians attended Minnesota Business magazine’s 2015 Community Impact Awards, which celebrates Minnesota companies that practice a strong dedication to giving back to the communities they are part of. Risdall as a Finalist in the Community Impact Awards As an integrated digital marketing agency, Risdall is able to give back to our community by using our various services in web development, creative design, public relations, strategy, branding and digital marketing. Risdall placed as a finalist in this year’s Creative Campaign category for our consistent work to improve the region by providing local organizations with monetary and skills-based donations. Recently, we

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Custom Dashboards

How to Create Custom Dashboards In Google Analytics

Everyone needs data to make decisions at work. Google Analytics has become the go-to resource for getting that information related to an organization’s website. However, the information you need to make decisions is often different from the data your colleagues need to make their decisions. A custom dashboard in Google Analytics can be a great way to empower your colleagues to check in on the data they need without overwhelming them with the entire Google Analytics suite. Most importantly, giving a colleague access to personalized, custom dashboard will save you time in the long run. In this post, I’ll walk

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Risdall Anniversaries

Celebrating 5 Risdallians’ Anniversaries with a Rose for Each Year

With 33 years of collective work at Risdall between Erik, James, Mariann, Steve and Zoe, these Risdallians embody the passion and loyal personalities that Risdall is known for. That’s 33 years of bringing our clients Growth Powered by Risdall, 33 years of neon lights and 33 years of making the donuts. In celebration of their anniversaries, CEO Ted Risdall presented these five Risdallians with a rose for each year they’ve spent with our team. “The anniversaries of Zoe, Steve, Mariann, James and Erik range from two years all the way to 17 years, and it’s exciting to watch these talented folks grow

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Journalists at Trade Shows

How to Cater to Journalists at Trade Shows

With a broad range of trinkets that can be customized with your logo and colors, the possibilities for trade show giveaways and displays are endless. But which items will make you stand out at trade shows? That depends on whom you’re targeting. If you’re at trade shows to gain media coverage, then you want to focus your trade show handouts on journalists. Journalists are interested in the latest and greatest product or service your company offers without getting into a sales pitch or a history lesson on your company. Consider the following tips at trade shows to benefit journalists. Concise,

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Risdall Public Relations MNPRSA Classics

Risdall Public Relations Places as a Finalist in 5 MN PRSA Classics Categories

In the 37th annual Minnesota Public Relations Society of America (MN PRSA) Classics, Risdall Public Relations placed as a finalist in five distinct categories: social media, institutional programs, special events/observances, marketing services and industry campaign of the year. MN PRSA Classics recognizes outstanding public relations campaigns and tactics from communications businesses and departments throughout Minnesota. The entries are peer-judged for their effectiveness in solving public relations challenges through creative solutions. What MN PRSA Classics Means to Risdall Public Relations The MN PRSA Classics are always an exciting time of year because we get the chance to formally celebrate our clients’

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Crisis Management Valentine's Day

Crisis Management for Valentine’s Day Mishaps

We hope everyone enjoys a day of love and romance this Valentine’s Day. It’s a great holiday when you’ve planned dinner, found a babysitter and bought the perfect gift for your special someone. However, if you’re one of the unlucky people who forgot about the holiday, leaving yourself scrambling to pick up red roses and chocolates, here is a crisis communication plan to stay on your sweetheart’s good side. The first step to crisis management is to list your options. If you forgot about Valentine’s Day, you have three options: Buy yourself some time, hustle to the store and pick

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growth by risdall

Risdall’s Highlights from Q4 in 2014

At the beginning of each quarter, Risdall’s staff members hold a Quarterly Review where they share the biggest highlights from the previous quarter. This quarter, clients in education, manufacturing and government dominated the conversation. Here are three of Risdall’s proudest moments from quarter four of 2014: BizRecycling BizRecycling is helping businesses start or enhance recycling and waste reduction programs. Under a new state law, most businesses in the Twin Cities must offer recycling for at least three types of materials by January 1, 2016. Risdall helped BizRecycling employ a media plan (in 2014 and 2015) encouraging businesses to recycle, and continues to assist the

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Risdall Education

Risdall Kicks Off 2015 with New Education Relationships

As one of our biggest passions and areas of expertise, the education industry is a main focus for Risdall. We’re excited to announce a number of new education relationships that helped us enter the New Year with a bang. “Risdall now has a footprint in three of the nation’s 10 largest state university systems,” said Ted Risdall, CEO of Risdall. “With creative, public relations, advertising, web and digital experts, we provide our partners with a comprehensive solution for all of their marketing challenges.” Risdall’s Latest Higher Education Relationship One of the top 10 public research universities in the nation, The

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Content Marketing for Communicators

Content Marketing: The Future of Public Relations

As technology evolves, so do the skill sets of people who use it. The latest craze in the communications world is content marketing. A quick Google search for this buzzword will turn up hundreds of posts from what it is to how to use it to engage your audience to how to get the most out of your strategy. “In the new world of public relations, brands are creating their own content – like infographics, e-books, podcasts, webinars, YouTube videos, and branded magazines – that are distributed for free on their digital channels.” – Public Relations Society of America (PRSA), Minnesota Digging deeper into this trending

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12 Google Tools

12 Tools Businesses Need to Use on Google

Have you ever wondered which of the tools Google offers are right for your business? Fortunately, there is a way to set up your Google accounts so you can avoid the massive headaches and roadblocks that come when you have to consolidate multiple Google profiles. One of the challenges that the digital marketing team runs into with clients is the multiple log-ins or profiles that they have created for their business across the various Google tools. Often each tool being used is associated with a different email or username. Pulling together all of the accounts under one email or username

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Minnesota PRSA

Risdall Public Relations’ President is now President for Minnesota PRSA Chapter

Joel Swanson is wearing two hats this year as president of Risdall Public Relations and president of Minnesota’s chapter of Public Relations Society of America (PRSA). Joel has been a member of PRSA for the last 24 years, filling various positions within the executive committee and board of directors throughout his membership. The officer track for PRSA Minnesota is a five-year commitment, serving as secretary, treasurer, vice president, president, and immediate past president for one year each. “For me, it’s the culmination of more than 20 years of involvement in the organization,” said Joel. Even with a schedule filled to

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Promote Your Company Without Bragging

How to Promote Your Company Without Bragging

Everybody loves a good war story. They are often a great way to inform people of your services, expertise and accomplishments in an engaging way. While telling your story, you have to tread on a thin line between an engaging story and outright bragging. Holding on to these golden stories, but not letting the public know, is a missed opportunity for businesses. Sharing the positive aspects of your organization is the best tactic you can employ for your public image. Here are three ways to share all the good your company is doing without sounding like you’re bragging. Promote Your

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Facebook Algorithm

Customer Acquisition and Facebook’s Algorithm Change

As the first month of 2015 comes to a close, many small businesses and marketers are finding themselves contending with another change to how Facebook works. If you haven’t heard, Facebook announced in November that it is changing which types of content will appear in users’ news feeds. The change went into place this month, making posts from business pages that are deemed “overly promotional” no longer reach the business’ fans. Not only does this affect an organization’s digital marketing and promotional messaging, but its customer acquisition strategy as well. Key Elements of Customer Acquisition on Social Facebook has placed

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Communication Lessons from Martin Luther King Jr.

Communication Lessons from Dr. Martin Luther King Jr.

Communication was Dr. Martin Luther King Jr.’s forte. He is known as one of America’s most influential speakers, even 52 years after he gave his iconic “I Have a Dream…” speech. During this speech, King captivated his audience with poetic language and thought-provoking ideas. He painted a picture of how life could be instead of focusing on the negative aspects of how life was. Today’s communicators can learn several public speaking lessons from King’s famous speech, including using positive language, narrowing your focus and using your words to create a visual description. Using Positive Language Makes Your Communication Clear Even though

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1.5 Stars Online Reputation

Repairing Your Online Reputation After Negative Reviews

Websites like Glassdoor have allowed people to see inside organizations through reviews from current and former employees. People post honest reviews, positive and negative. But what happens when the negative reviews overwhelm the positive ones? Consider how the negative reviews will affect your business and what you can do to manage the online reputation of your organization. If your business has found itself receiving consistent negative reviews, you may want to consider taking steps to repair your online reputation. Realize There May Be a Problem With Your Online Reputation First consider the commitment it will take. Repairing online reputation takes

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Public Relations Resolutions

3 Business Resolutions That Public Relations Can Help With

One of the many benefits of public relations is that it helps your brand build positive connections with its audiences that lead to profitable results. Here are three New Year’s Resolutions your business might have, and how enlisting a public relations agency can help you achieve them. Public Relations Promotes Your Business, so You Don’t Have To Sometimes promoting your business can fall by the wayside when you’re focusing on day-to-day tasks of keeping a company running. This is where an outside team of experts can come in handy. Instead of taking the time out of your day to post

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Risdall 2015

Happy New Year! – A Message from CEO Ted Risdall

It has been an amazing year of transition and growth for Risdall, and we’re poised for an extraordinary year in 2015. Our staff, strategy and growing client list have come a long way in the past 12 months. I’d like to start by giving thanks to my father, John Risdall. He founded this agency on the principle of giving clients what they want and need by drawing creativity from any and every communications discipline to help them make money, while also having fun in a prosperous agency environment. With the mantra, “It’s a party!” John’s integrated approach was ahead of

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John and Ted Risdall

Risdall’s Highlights from 2014

As we approach the end of 2014, we’d like to take a look at this last year and reflect upon the good times, memories and successes we’ve gained for our clients and the agency. At Risdall, we recognize that no one builds an ad agency alone. The support of our dedicated clients and hardworking staff members has allowed us to get where we are today. To all the individuals who worked with us to achieve success in 2014, thank you! Prosperity for Our Partners: Vision-Ease Lens – Celebrity Endorsement Vision-Ease Lens gained industry-leading coverage of its Coppertone Polarized Lenses, including

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Facebook Digital Marketing

Digital Marketing Impact of Facebook’s News Feed Change

Facebook announced last month that they were making a change to the type of content that appears on people’s news feeds. Content from business pages that is “overly promotional” won’t appear in the news feeds of people who have liked the page. The announcement came after the company looked into data from an ongoing survey of Facebook users, which showed that users want to see more content from friends and pages they care about, and fewer promotional posts. The change won’t occur until January 2015, but it will impact many online campaigns in the next year and will be another

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Risdall Content Marketing

Take Advantage of What You’re Already Doing with Content Curation

Content curation is an important aspect of any content marketing program. One of its main benefits is that the burden of continually creating content is alleviated by sharing content you find online with your audiences. In this final post about last month’s Growth Powered by Risdall seminar on content marketing, I, Dave Dougherty, Risdall’s Digital Marketing Specialist, will explore the advantages of content curation within a content program and how most people don’t have an excuse for why they haven’t started curating content on a daily basis. It’s much easier to do than you might initially think. Make the Content You

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Patient Portals Healthcare

Best Practices for Using Patient Portals to Enhance Healthcare Websites

Technology has a way of advancing faster than industries can keep up with it, but with rapid advances in technology comes inevitable advances in industries. A trend that has gained popularity with healthcare companies is creating patient portals to provide their patients with easy access to their health information. “A patient portal is a Web-based access point that allows doctors and patients to communicate and share health information remotely, supplementing the ongoing management of the patient’s care.” – Healthcare IT News Best Practices for Healthcare Patient Portals When a healthcare company decides to add a patient portal to its website,

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Risdall Content Marketing

How to Use Content Creation to Engage and Build Your Audience to Make Your Brand More Interesting

Last month, during Risdall’s Growth Powered by Risdall seminar I, Dave Dougherty, Risdall’s Digital Marketing Specialist, gave a presentation on the content creation aspects of a content marketing program. Instead of telling you how to create content, like a million other blogs do, I shared two key points to keep in mind during the content creation phase. I’ve found, both personally and with clients, it is easy to dive immediately into the tactical elements of content creation. Especially, when the thought that starts the process is something like: We need a YouTube presence. Let’s make a video today. It’s important

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Minnesota Business Magazine Community Impact Awards

Risdall is named a Finalist in 2015 Community Impact Awards

Each year Minnesota Business Magazine holds the Community Impact Awards to honor companies in Minnesota that place a high importance on giving back to their communities. For the magazine’s 2015 competition, Risdall was named one of three finalists in the Creative Campaign category for its strong devotion to helping families and children over the years. Risdall’s History of Community Involvement As a full-service digital marketing agency, Risdall is able to give back to the community in a unique way. Through a combination of monetary and skills-based donations, the agency helps non-profits and organizations in need. We have longstanding relationships with

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