For the past few years, text message marketing has been promoted as a highly effective way to reach your target audience.
Risdall even toted the virtues of text marketing during our recent mobile seminar:
Here are some common SMS marketing stats:
- 98 percent of text messages are read and responded to within 90 seconds (compared to 2.5 days for email.)
- Coupons received via SMS are more likely to be redeemed and shared than mail coupons.
- Users are less likely to opt out of an SMS campaign than an email campaign.
We recently lost a giant in the advertising and PR world with the death of Richard Weiner.
The 86-year-old Brooklyn advertising executive was the founder of Richard Weiner, Inc. which helped launch the iconic Cabbage Patch Kids toys.
He recently gave a charming TEDxTalk on the virtues of Gossip.
Understanding how humans interact with technology is critical in building websites that are easy to use. With this extensive background in cognitive systems, Colin Steinmann expands the capabilities of Risdall’s interactive team.
Risdall enjoyed its final and best quarter of 2013 with the addition of 22 new and expanded client relationships.
Many of the new client accounts include brand and strategy work to uncover marketplace differentiation, while leveraging the agency’s integrated services of digital marketing, advertising, website development and public relations. Read More
Crisis communications counselor James E. Lukaszewski, ABC, APR, Fellow PRSA, was just named a Top 100 Thought Leader for his focus on constructive, ethical problem solving and managing the victim dimension of crises.
Lukaszewski, a Twin Cities-based national crisis practice leader was named to the top 100 list for the second year in a row by Trust Across America – Trust Around the World.
The organization annually conducts a survey to determine the list of global influencers who positively contribute to building trust for organizations, business and government, and in society. Read More
Google announced a new Doodle 4 Google contest this morning.
The contest will allow one lucky student to win a $30,000 college scholarship and a $50,000 technology grant for his or her school.
Google first introduced stylized versions of its logo in 1998. Google Doodles were used primarily for major holidays until 2010 when the birthdays of notable people and anniversaries were introduced.
Mobile technology basics and strategies to generate leads and increase sales.
We live in a multi-screen world. Consumers transition routinely between computers, smartphones and tablets. Is your online presence ready to keep up? If your website isn’t mobile device friendly, you’re losing potential customers. Join our digital marketing team’s seminar to learn what you can do to improve and amp up your brand’s website presence.
Growth: Powered by Risdall Seminar Series
Date: Thursday, January 30, 2014
Location: 550 Main Str., New Brighton, 55112
8:00-8:30 – Registration
8:30-12:00 – Seminar, followed by a Q&A and panel discussion
The head of Google’s Webspam team sent many digital marketers into a full panic last month with his Youtube video on guest blogging.
“There’s definitely a lot of abuse and growing spam in the guest blogging space,” Matt Cutts said. “Regardless of the spam technique people are using from month-to-month, we are always willing to respond and take appropriate action.”
Many digital marketers and SEO strategists interpreted this to mean that “Guest Blogging is Dead,” despite Matt Cutts clearly calling out some egregious spam methods such as mass guest blogging solicitations or spinning articles for syndication purposes.
Cutts fueled the hysteria with on his personal blog, which declared that guest blogging is no longer a relevant linkbuilding strategy: “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
He later added an addendum to the blog post which clarified that he was only talking about guest blogging for SEO purposes.
News outlets across the country have been blanketed with coverage of the “Duck Dynasty” scandal during the last week.
The scandal started when Duck Dynasty star Phil Robertson upset members of the Gay and Lesbian Alliance Against Defamation (GLAAD) by making homophobic remarks in the January Issue of GQ.
Faced with mounting backlash from GLAAD and others, A&E suspended its TV star and issued a press release condemning Robertson’s statements.
Legacy of giving earns agency Long-term Achievement Award nod
Risdall has been around for almost 42 years, and giving to the community has been a mainstay of our company since day one. The entire agency was ecstatic to learn that Minnesota Business chose us as one of the top three finalists in its 2014 Community Impact Awards.
The awards recognize Minnesota companies and leaders that positively impact the community and have a superior history of giving back. Risdall was honored in the Long-term Achievement category for 10 or more years of giving to nonprofits and other worthy causes.
Wait… your company doesn’t have a blog? Oh boy!
Simply put, if you don’t have a company blog you are missing out on a huge opportunity.
The Benefits of Business Blogging
A blog gives your company a platform to publish valuable content and gives people a reason to return to your site. Besides being a great referral source for your website, a company blog is also an excellent way to push out the fresh, timely content that is preferred by search engines.
This morning Instagram announced that it will allow its users to send private pictures and videos.
With Instagram Direct, users can send pictures and videos to up to 15 people at once. Previously, users could only post media to their main profiles.
“From how you capture photos and videos to the way you start conversations through likes and comments, we built Instagram Direct to feel natural to the Instagram experience you already know,” the company announced on its official blog. “After sending, you’ll be able to find out who’s seen your photo or video, see who’s liked it and watch your recipients commenting in real time as the conversation unfolds.”
Google, Microsoft and many other large tech companies are applauding the passage of the Innovation Act, a new law designed to tackle patent trolls.
The Innovation Act passed the House of Representatives 325 to 91 last week.
The law will change the patent system to discourage the tactics used by so-called “patent trolls” – entities who enforce patent rights against accused infringers to collect licensing fees.
Patent trolls often do not produce any real products or services. Many patent trolls are entities that purchase low-quality patents solely for the purpose filing (typically frivolous) lawsuits.
Kent Walker, Google’s Senior Vice President and General Counsel, recently wrote a blog post urging lawmaker to pass the Innovation Act. Walker said that patent troll litigation stifles innovation and run-up unnecessary legal costs for many companies, big and small.
Early last year, Google’s Maile Ohye posted a fabulous video on five common SEO mistakes.
The first mistake that Maile mentions is working on search engine optimization before your website has a unique value proposition. This is one mistake that I see all the time, especially for startups.
Branding and Positioning
The first step in an effective SEO strategy is actually a marketing fundamental: proper branding and positioning.
A solid branding and positioning strategy is the hallmark of any successful marketing campaign.
Unless you are lucky enough to have a desirable, one-of-a-kind product, (like a cure for cancer) you probably have competitors. Differentiating your company from your competition is key to driving people to your website and selling your product or service.
Proper positioning is relevant to search engine optimization because users need a reason to click on your website rather than your competitors.
Most of us had a similar reaction to Target’s recently redesigned website.
Target’s new website is visually confusing.
The redesigned Target.com abuses drop shadow and makes questionable font choices.
The competing elements create a type of visual assault — every headline and small image screams at you and there is no clear place for the eye to focus.
A Retail Website Case Study
Amid the cluttered websites of Target, BestBuy and Walmart, there is an unlikely design hero – Kmart.com.
Agency Named Outstanding Mobile Interactive Developer
Our clients have been feeling the award love lately.
In September, 37 Risdall clients were recognized as winners in the WebAward competition. Today, eight are 2013 Mobile WebAwards winners.
Judges are experts in the field, and scrutinize each site against seven criteria: creativity, impact, design, content, interactivity, ease of use and use of the medium.
John Risdall, our founder and guiding light, often ends agency-wide Monday morning meetings with the admonition, “Let’s go make the donuts,” referring to the immortal line of Fred the Baker in the long-running, award-winning campaign created by Ally & Gargano for Dunkin’ Donuts in the 1980s.
Duly inspired, we Risdallians depart the conference room for our workspaces where “making the donuts” could mean solving anything in the widest imaginable array of problems for clients.
On any given day, specialists within Risdall could be working on high-level stuff like strategies for marketing, branding, messaging and consumer engagement.
Others could be working on tactical initiatives related to those strategies, like designing graphical user interfaces and creating content for digital media, concepting ad campaigns, designing brochures and more.
Meanwhile, still other specialists – our developers on the digital side and production artists on the print side – busily perform the detailed artistic and technical work of making those ideas beautiful, usable and available for their intended audiences.
As a loft-dwelling yuppie, my most meaningful agriculture experiences occur at the Lowertown Farmer’s Market.
Despite my lack of interest in farming, Modern Farmer is one of my favorite publications. The art direction is spot-on, their content is impeccable, and Modern Farmer’s social strategy is a case study in best practices.
Modern Farmer’s twitter feed actually made my day this morning.
It started with a tweet about an article on a miniature animal farm.
Animals + small scale = cute.
We get it.
This week Google is hosting a summit in New York called “Conflict in a Connected World.”
“The summit brings together “hacktivists,” security experts, entrepreneurs, dissidents and others to explore the changing nature of conflict and how online tools and can both harm and protect,” Google Ideas Director Jared Cohen wrote on the official Google Blog.
“We’re also assessing what might be done to better protect people confronting online censorship,” Cohen added.
“Attacks against the users, the servers, and the infrastructure of the internet are increasing,” said Vint Cerf, one of the founders of the internet. “The reality is that the next generation of internet users is going to experience more turbulence and we need to figure out how they can be protected.” Read More
This fall, Risdall celebrates 20 years in the digital space continuing its leadership as one of the first interactive agencies in Minnesota.
Ted Risdall, founder of the interactive division, envisioned Risdall’s possibilities as a digital agency and established the company as a frontrunner online.
He recognized early on that e-commerce had a profitable future for businesses, proving the web as an effective new vehicle for advertising.
Since launching the interactive division in 1993 with early work on Gopher.net and the Mosaic browser, Risdall has been a leader in developing new technologies and trends.
The Star Tribune recently ran a feature on Risdall’s lengthy experience in the digital space.
Risdall held its annual pumpkin carving contest today.
Kelly Mapes, our Accounting Manager, won first place with her spirit-filled Risdall pumpkin. Kelly is a longtime Risdallian who helps keep the agency running.
Risdall added 17 new digitally focused clients in the 2013 third quarter across our interactive, brand management, public relations, and website development divisions.
“Winning two IABC Bronze Quill Awards and gaining Top Agency spot in the international WebAwards competition this quarter solidifies the continued success we bring to our clients,” said John Risdall, vice chairman and CEO of Risdall.
Here’s a sample of our new clients and the exciting work ahead:
According to Twitter’s S-1 document, the IPO launch date is set for November 15th.
Revenue models, risks, and user base – Here is what potential investors need to know.
On September 12th, Twitter officially announced that it “confidentially submitted an S-1 to the SEC for a planned IPO.”
According to PrivCo, the S-1 document stated that Twitter employees can start to sell their shares on the open market as soon as Feb. 15, 2014.
Newly released data shed light on the company’s planned IPO launch date, which is set for November 15th, and other crucial information.
A typical lock-up period of employee stock is 90 days, meaning that a company’s employees cannot sell their stock for the first three months following an IPO.
Thus, counting backwards from Feb. 15, would give an IPO launch date of around Nov. 15.
The S-1 filing exposed Twitter’s revenues, user base, and growth strategies for the future.
The biggest risk that Twitter faces is its long-term viability fueled by the possible loss of user retention. Since its launch, Twitter has seen incredible growth.
The social network has grown from 167 million active users in Sept. 2012 to 218 million at the time of its filing. However, analysts fear this growth will begin to slow and eventually plateau.
Recently, Barilla chairman Guido Barilla publicly stated that the company will not feature same-sex families in advertisements because the brand only targets “traditional” families, adding that gays were welcome to ”eat another brand of pasta.”
The Start of the Barilla Controversy
In a statement translated by the Huffington Post, Guido said, “I don’t agree with homosexuals and don’t want to talk to that audience in our advertisements. I respect same-sex marriage, but don’t respect adoption in gay families because it concerns someone who is not able to decide.”
Risdall walked away with two Bronze Quill awards at last night’s IABC (International Association of Business Communicators) Minnesota Red Carpet Celebration.
The awards program is designed to test and reward all aspects of the work of business communicators, focusing heavily on campaign results.
Award of Excellence: Healthways
Copywriting led a coup today.
Graphic designers typically receive all of the glory in Risdall’s creative department. The copywriters usually don’t say it, but words are what really bring ads to life.
Jim Sandstrom, Risdall’s media-buying sage, completed the 2013 Finn Sisu 5K this weekend.
Jim is our resident athlete. While most of us are partaking in junk food, Jim is usually prepping for his next race.
This year Jim finished third place for his division, which follows his first place divisional finish last year.
Google recently announced the launch of a new HTTPS-compatible ad code for AdSense. This will allow Google Ads to be served via Hypertext Transfer Protocol Secure (HTTPS) which is used by much of the signed-in web.
It was inevitable; Pinterest launches promoted pins as the network begins its first experiment with paid advertising.
For the 4-year-old image and video-sharing site, implementing some sort of paid advertising program was a long time coming.
Taking a page from the playbooks of Twitter and Facebook, Pinterest will call the ad products ‘Promoted Pins.’
Since its launch, Pinterest has seen record breaking traffic. However, according to comScore, Compete, and Quantcast, Pinterest has experienced a decrease in site traffic since May.
Pinterest officially announced the addition in a blog post in which CEO Ben Silbermann assured the ads will be both “tasteful and transparent.”
After 42 years of business, we thought we would have some fun (we never have fun) and hear what John Risdall has to say about life, business, and stuff in general.
1. What is your motto?
Have fun. Make money. Make money for our clients. If one doesn’t happen, none of them do!
2. What are you proudest of?
We’ve survived 42 years.
3. What is your greatest extravagance?
4. What is your favorite journey?
- Going to the bank
- La Belle Vie, my favorite restaurant in Minneapolis
When you conduct an analysis into the effectiveness of your SEO, be sure to focus on non-branded keywords.
Tracking non-branded keywords is the primary way you can gauge the health of your SEO efforts over time, and see what adjustments, if any, are needed.
But what exactly are branded and non-branded keywords?
A “branded keyword” search query includes your brand name or some variation of it. For example, branded keywords for Risdall include search queries like:
- Risdall Marketing
- Risdall Marketing Group
- Risdall Advertising, etc…
Other keywords that don’t reference the brand name are considered “non-brand keywords.” A non-branded keyword search query does not include your brand name or any part of it, including any misspellings. It is important to analyze and understand your non-branded keyword traffic because it often represents the majority of your website’s new visitors and unique visitors. Most importantly, these visitors may not already know about your brand and are searching for your product or service.
Take a second and imagine yourself as one of your consumers performing a search for your product or service online.
What do you expect to find within the first page of results?
What do you want to find within the first page of results?
Google is on a never-ending mission to provide searchers with the most relevant and useful results.
But, how does Google determine which results users are finding more beneficial than others?
One way Google and other search engines determine search result rankings is by looking at large amounts of user data and analyzing user activity within the results.
Search engines analyze large sets of user data looking at a variety of things to determine user’s satisfaction with search results, one of these being “long clicks” vs. “pogosticking.”
Ted Risdall, our chairman and president, was recently appointed to the board for Minnesota-based think tank Center of the American Experiment (CAE).
The backstory starts in January 2013, when there was a when a proposed Minnesota tax plan that called for a 5.5 percent tax on professional services.
After testifying against the plan, Ted was looking for another, long-term involvement in the conversation around what Minnesota businesses need from government to thrive, and found CAE.
Recently released, Twitter files for IPO, putting the social networking company on its way to becoming a publicly traded company.
Late Thursday afternoon Twitter disclosed that it’s currently in the process of filling for initial public offering (IPO).
Companies with under $1 billion in revenue are allowed to secretly file an S-1 as Twitter did and are not forced to disclose this to the public. However, Twitter chose to break the news to their followers via a tweet.
Twitter has yet to file an official registration with the Securities and Exchange Commission (SEC), which is the first step in really moving forward with the IPO process.
An official price has not been set, but Goldman Sachs has been named to underwriter for the account.
Today, we want to say congratulations to the companies we work with.
Thirty-seven of our clients won at the 2013 WebAward Competition.
The Web Marketing Association puts on the awards each year to highlight the best of website design and development.
The contest is fierce – this year, more than 1,500 entries came in from 40 countries. Judges put each website under the microscope, testing and ranking it for design, copywriting, innovation, content, interactivity, navigation and use of technology.
Our clients’ sites rocked the competition.
The Risdall team also wants to thank all of our amazing clients.
By choosing Risdall, they let us into their workplaces, answered scores of questions about what they wanted out of a website and an agency, and then put us to work building their brands and web presence.
The 37 wins in this year’s WebAwards allowed us to earn the Top Agency award for winning more awards than any other agency in the competition.
The Twin Cities advertising community lost one of its greatest innovators this weekend. John Olson, the founder of Olson ad agency, passed away this Saturday in his home following a battle with cancer.
Most brands love edgy, viral marketing campaigns. On social media, a little bit of controversy is an extremely effective way of getting your brand’s name out there. This is why Kenneth Cole famously publishes intentionally offensive tweets just for the exposure.
But exploiting the anniversary of the 9/11 terrorist attacks crosses a pretty clear red line between strategically controversial and downright tacky.
Today’s worst offender so far is AT&T’s Twin Towers tweet:
AT&T’s image and tweet, (which were promptly deleted) instantly went viral, but for all the wrong reasons.
I am continually amazed by the capabilities of Risdall’s creative department.
In addition to traditional print and digital work, our creatives undertake a variety of fascinating projects such as 3D animation, experimental illustration, sculpture and sound design.
One of the most unique recent projects to come out of the creative department is this Plexiglas chessboard designed by senior art director Mark Arnold.
This fully-functioning Plexiglas chessboard is laser cut and extremely lightweight.
One of Risdall’s most recent public-sector advertising campaigns is for an initiative called “Help Me Grow.” This health and human services program provides early developmental intervention for young children.
Risdall’s campaign for Help Me Grow included outdoor media, a website, promotional packets, and media buying services, among other things.
Help Me Grow is a public service initiative led by the Region 11 Interagency Early Intervention Committee. The Committee is supported by the Minnesota Department of Education and local service agencies.