The Importance of Content in SEO
We have all heard the “content is king” spiel. Truth be told, it really is that important to your website and an essential part of any online marketing strategy –particularly for search engine optimization (SEO). In SEO, there are a variety of factors that garner an audience for a website. While keywords, images and video [...]
New Website for Minnesota’s First Web Agency
Risdall’s revamped website focuses on digital prowess, showcases advanced design NEW BRIGHTON, MINN. (June 12, 2013) – Risdall Marketing Group (Risdall) recently focused its digital expertise internally, redesigning www.risdall.com as a mobile-friendly site with improved audience interaction and lead generation. “Our new website more accurately reflects our capabilities as an agency in its design, content [...]
The Online Marketing Funnel
The online marketing funnel is the different stages of behavior and types of needs that customers move through on their way through the purchasing process. As an online marketing specialist, I have witnessed companies and clients that often narrowly focus on specific marketing channels. It is easy to get lost in a specific channel and the efforts [...]
The First Interactivity Digital Conference
I had the tremendous opportunity to attend Interactivity Digital Conference in Miami, Florida. It was the first of what is sure to be many conferences hosted by Gary Henderson and the Interactivity Digital team. The conference’s speakers featured industry’s thought leaders, such as, Rand Fishkin, Marty Weintraub, Peter Shankman, John Doherty, Melissa Fach, Alan Bleiweiss [...]
SEOmoz becomes simply Moz
SEOmoz rebands its self to simply Moz and launches Beta Moz Analytics, signals its shift beyond just SEO software. For some time now, SEOmoz has been hinting at major changes to the brand. The online marketing community has been on the edge of their seat waiting for what new bells and whistles they might turn [...]
Types of Facebook Ads
A review of the different types of Facebook ads available to reach your target audience and increase your brand page fan base. With great power comes great responsibility. Facebook advertising gives you the power to reach your target audience in so many of different ways. With Facebook launching a new of type of ad what [...]
How to Set Up Facebook Ads
A step-by-step guide on how to navigate through the nuances of setting up a Facebook ad campaign – and a few secrets for optimizing. Facebook is an ever-changing universe of social interaction online and especially as of recently, targets users in several different ways through advertising. Facebook has an incredible reach, with over one [...]
Sales Brain Summary Part III: Deliver a More Dynamic Presentation
Deliver a more dynamic presentation and communicate with your consumers in a way that will lead them to take action. Christophe Morin closed out his neuromarketing workshop at Risdall with tips that will help you connect with your customer better and give a dynamic presentation every time. Here is his list of Message Boosters that [...]
Agency Head Ted Risdall Receives Rotary International’s Highest Honor
Service Above Self Award honors Risdall’s dedication, time and talent to Minneapolis community and Rotary NEW BRIGHTON, MINN. (May 20, 2013) – Rotary International District 5950 recently awarded a Service Above Self Award to Ted Risdall, chairman and president of Risdall Marketing Group (Risdall) and member of Rotary Club of Minneapolis. Only 22 of [...]
Sales Brain Summary Part II: How to Appeal to the Reptilian Brain
The six stimuli that appeal most to the Reptilian Brain and four steps to put them into practice for your business. Welcome back! Now that we have an understanding of the different ways to measure brain activity and why the Reptilian Brain is so important, we can get into how exactly to apply it to [...]
Risdall Marketing Group to Host Workshop by Primal Branding Author, Patrick Hanlon, on May 23
WHAT: Risdall Marketing Group presents a special workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating “zealots for your brand, your company and your future,” and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees will see [...]
Risdall Hosts Sales Brain Seminar: Is There a Buy Button in the Brain?
Learn more about Neuromarketing with a recap of the Sales Brain seminar with Christophe Morin. Would you like to know how to persuade anybody to do anything? That is how neuromarketing guru Christophe Morin, chief pain officer of Sales Brain, began his presentation at Risdall last week. During the daylong workshop, Morin revealed insights into [...]
Local Search SEO Best Practices
We crashed (okay, attended) another MN Search event on local search SEO best practices. Listed below are a handful of helpful tips for your business. Last Wednesday, a few members of the Risdall online marketing team attended Mn Search’s event, Local Search: It’s Not Where You’re From, It’s Where You’re At. The room was packed as three presenters shared [...]
Using Instagram to Drive Site Traffic, Promote Your Brand
A brief How-To guide on using Instagram to promote your brand and drive more traffic to your website. Instagram is a social media platform, which began as a mobile app, that has grown an extremely large following in a short amount of time. Whether your business hopped on the bandwagon early or chose to sit [...]
Risdall Public Relations Signals Growth with Two Promotions
Andrea Goodall named vice president and Laura Griffith becomes account supervisor NEW BRIGHTON, MINN. (April 18, 2013) — Risdall Marketing Group (Risdall) announces two promotions among its senior Risdall Public Relations staff members, appointing Andrea Goodall as vice president and Laura Griffith as account supervisor. “Both Andrea and Laura have grown into leaders within the public relations department, directing [...]
SMX West 2013 – By: Brittany Sutphen
I was lucky enough to attend the SMX West conference in San Jose, CA last month and hear from search industry professionals such as: Danny Sullivan – Editor of Search Engine Land, Matt Cutts - Google, Duane Forrester – Bing, and many more. I attended three days worth of sessions, spanning topics from content & social media strategies to link building, Google’s new Knowledge [...]
Risdall Speaks at JMU612 about Search Marketing Basics
Today I had the honor of participating on a panel of local search marketing experts atJMU612 (a local digital marketing education and networking group) where a capacity crowd filled the Urban Bean on the outskirts of Uptown Minneapolis. The other panelists were independent consultant David Erickson and Lela Phommasouvanh of FWRD. Tracy Henry, David Erickson, and [...]
Risdall Attends MnSearch Event on Remarkable Retargeting
Here is a review from the online marketing team of the main takeaways from the MnSearch event Search Snippets #5: Remarkable Retargeting. MN Search is a non-profit association that aims to address the growing demands of the Minnesota search marketing industry. They also recently hit 100 members, which is a huge accomplishment since they launch [...]
Risdall Earns Two Honorable Mentions for SEO in PR Daily’s Digital PR and Social Media Awards
PR Daily gives “Best Use of SEO” nods for Allina Health, CVS Flags projects as Risdall receives honorable mentions for SEO in PR campaigns. NEW BRIGHTON, MINN. (March 27, 2013) — PR Daily named two projects by Risdall Marketing Group (Risdall) as honorable mentions in its 2012 Digital PR and Social Media Awards. Both mentions were in the [...]
Google Plus and the Impact on Search
With more than 100 million users and a growing influence on search, Google+ has emerged as a key factor in any online marketing strategy. Challenging Facebook for the domination of the social media space, Google looks to lead the industry in “social search.” To many this comes as no surprise, because to put it simply [...]
Google+ Authorship’s Importance to SEO
Google Authorship and SEO Google began supporting the authorship mark-up over a year ago, because they value high-quality, original and well-written content. Their goal is to “help people find content from great authors in our search results.” To do this, they needed to establish a system of trust between Google and authors to verify all published content. [...]
Google+ Local Pages and Local Search
Google+ Local is a powerful tool for businesses targeting local customers because it combines customer reviews and local search. According to Google, 20 percent of all Google searches and 40 percent of Google mobile searches have local intent. Combine this with the fact that 97 percent of consumers search online for local businesses, it’s easy [...]
Risdall Marketing Group Sponsors Karaoke Sing Thing in Support of Special Olympics Minnesota
Risdall sponsors karaoke sing thing with $3,000 of public relations services to promote unique fundraising event. NEW BRIGHTON, MINN. (March 7, 2013) — Risdall Marketing Group (Risdall) is collaborating with Karaoke Sing Thing(KST) to support Special Olympics Minnesota by offering $3,000 of public relations services as a category-level sponsor. KST is a new singing competition in Minnesota where [...]
Risdall Earns Silver Level Partnership with DotNetNuke and Achieves Microsoft Gold Competency
Relationship gives Risdall clients and website development team highest level of support for managing web-based solutions by earning silver level partnership with DotNetNuke and achieving Microsoft Gold Certification. NEW BRIGHTON, MINN. (Feb. 21, 2013) — Risdall Marketing Group (Risdall) recently completed the Silver LevelDotNetNuke (DNN) partnership certification, making it the only company in Minnesota to have passed the [...]
Risdall Marketing Group Grows Accounts in Fourth Quarter of 2012
Risdall Marketing Group adds 15 new clients to grow accounts in fourth quarter 2012. NEW BRIGHTON, MINN. (Feb. 12, 2013) — Risdall Marketing Group (Risdall) finished 2012 and its 40th year in business with a strong fourth quarter, adding 15 new accounts. Among the new clients are Dental Services Group, a dental laboratory network providing technical expertise, products and services [...]
Risdall Appoints Mariann Hohe to Lead Strategic Consultation Division
Risdall appoints Mariann Hohe, veteran consumer and B2B strategist, to add digital branding leadership to the strategic consultation division. Mariann Hohe NEW BRIGHTON, MINN. (Feb. 8, 2013) — Risdall Marketing Group (Risdall) announces the addition of Mariann Hohe as president of its Risdall Strategic Consultation division. “Strategy is critical to successful marketing campaigns, and Mariann [...]
Risdall Leadership Blog: How to fall in love with words all over again
Learn how to fall in love with words all over again. I know how it is. You start out caressing every syllable as you craft each sentence or stanza or bullet point. But after a while you just don’t pay as much attention. Pretty soon, writing starts to feel like a chore. The thrill is [...]
Risdall Leadership Blog: Anxious vs. Eager – The right word makes a difference
Risdall Leadership Blog: Anxious vs. Eager – The right word makes a difference in what you really mean. Make sure you use the correct one. Years ago when I was an account supervisor at Campbell Mithun, I had a great boss who was mentoring me to take over one of the agency’s largest accounts, International [...]
Risdall Public Relations President Joel Swanson Chosen to Continue Service on Minnesota Public Relations Society of America Executive Leadership Committee
MINNESOTA PUBLIC RELATIONS SOCIETY OF AMERICA ANNOUNCES LEADERSHIP FOR 2013: Risdall Public Relations President continues service. MINNEAPOLIS (Jan. 16, 2013) – The Minnesota chapter of the Public Relations Society of America (PRSA) announces its new leadership for 2013. Minnesota PRSA is the ninth largest chapter of PRSA, the world’s leading organization for public relations [...]
Risdall Marketing Group Adds Two New Hires
Risdall Marketing Group adds two new hires as the online marketing and public relations divisions continue to grow with addition of Danielle Norgren and Maggie Peterson. Maggie Peterson Danielle Norgren NEW BRIGHTON, MINN. (Jan. 9, 2013) — Risdall Marketing Group (Risdall) announces the addition to two new hires, online marketing specialist Danielle Norgren and public [...]
Risdall Marketing Group Adds Two New Hires
Risdall adds two new hires to the online marketing and public relations divisions continue to grow with addition of Danielle Norgren and Maggie Peterson NEW BRIGHTON, MINN. (Jan. 9, 2013) – Risdall Marketing Group (Risdall) announces the addition to two new hires, online marketing specialist Danielle Norgren and public relations account coordinator Maggie Peterson. “Adding [...]
Risdall Leadership Blog: Keeping Your New Year’s Resolutions
Risdall Leadership Blog: Learn how to keep your New Year’s Resolutions every year. New Year’s resolutions are incredibly powerful. Just the simple declaration that you will commit to actually doing something is a great start. It makes you feel good too. Here is the start to my list: Win a new account that will strengthen [...]
Give Peace a Chance
Read Risdall Public Relations Crisis Guru Jim Lukaszewski’s most recent article, “Give Peace a Chance” in IESE Insight, found on page five: INSIGHT_CASE. This article is also available in Spanish at http://protectedpdf.iese.edu/descargas/ART-2267-357489.pdf.
Managing the Victim Dimension of Large-Scale Disasters
Read an excerpt straight from RPR’s in-house Crisis Guru, Jim Lukaszewski’s latest newsletter; Managing the Victim Dimension of Large-Scale Disasters
Risdall Leadership Blog: Reading on the wisdom of psychopaths
In his book, “The Wisdom of Psychopaths,” Kevin Dutton lists the top 10 MOST psychopathic professions, and many of them are the client contacts and partners in our PR and marketing world: 1) CEO 2) Lawyer 3) Media (Radio/TV) 4) Salesperson 5) Surgeon 6) Journalist 7) Police Officer 8) Clergyperson 9) Chef 10) Civil Servant That’s not necessarily a bad thing, as some of the [...]
Risdall Marketing Group Gains New Accounts in Third Quarter
Agency posts new accounts in third quarter as they signal growth in their 40th year NEW BRIGHTON, MINN. (Nov. 12, 2012) – Risdall Marketing Group (Risdall) added nearly a dozen new accounts in the third quarter, further diversifying its client base in its 40th year in business. Among the 11 new clients are Eemax, the [...]
Presidential Citation Awarded to New Brighton/Mounds View Rotary Club While Under Direction of Risdall Marketing Group Leader
Presidential Citation awarded to club for criteria met under the direction of immediate past president and current Risdall account supervisor, Glenna Dibrell NEW BRIGHTON, MINN. (Nov. 9, 2012) – The New Brighton/Mounds View Rotary Club recently received a Presidential Citation for accomplishments achieved during the 2011-2012 term of immediate past president and Risdall [...]
Risdall Leadership Blog: What Makes a Great SEO Partner?
Since I started working in the online marketing space back in 1998, the methods used to achieve site rankings in search engines have changed dramatically. So what makes a great SEO partner now? Of course, at the core of a search engine optimization effort are keywords, and not just having them, but having the right ones in the right places. [...]
Risdall Marketing Group to Host Primal Branding Workshop by Author, Patrick Hanlon, on Nov. 21
WHAT: Risdall Marketing Group presents a special Primal Branding workshop led by Patrick Hanlon, author of the revolutionary book, Primal Branding. During the workshop, Hanlon will lay the blueprint for creating “zealots for your brand, your company and your future,” and provide the tools to develop a stronger, brand-yearning customer base. Following the presentation, attendees [...]
Risdall Leadership Blog: Keeping Your Blog Current, Relevant and Fresh (and what better way to share than via a blog?)
Risdall Leadership Blog: A guide to keeping your blog current, relevant and fresh. I have been invited by a local radio station to talk about marketing communications in the business world. The radio audience is comprised of small- to medium-sized business owners and presents a neat opportunity to share RMG’s expertise and promote the unique [...]