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Manufacturing Marketing Featured IMage

Manufacturing Marketing as a Growth Engine, Part 2

Last month our Growth Powered by Risdall Seminar, “The Power of Marketing for Manufacturers,” explained the potential marketing has to help manufacturing professionals grow their business. In part one of “Manufacturing Marketing as a Growth Engine,” we explained the importance direct response marketing has to address the bottom of the sales funnel. In this post we’ll cover brand and content marketing, which can help manufacturers connect with potential customers at the middle and top of the sales funnel. These two types of marketing are rooted in strategy and can encourage prospects to move through the sales funnel, turning them into

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Manufacturing Marketing Featured IMage

Manufacturing Marketing as a Growth Engine, Part 1

At our Growth Powered by Risdall Seminar, “The Power of Marketing for Manufacturers,” we explained the importance that marketing has for manufacturing businesses and discussed lesser-known, but highly-effective marketing tactics for manufacturers. In May, Enterprise Minnesota released a study showing manufacturers are looking to use new sales and new products to help them grow in 2015. In this post we will share rules that have emerged in manufacturing marketing to help sales and marketing efforts work harder, longer and generate more leads. Evolution of Manufacturing Marketing Over time manufacturing marketing has evolved from direct response, which addresses the bottom of

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Manufacturing Marketing Featured IMage

Growth Powered by Risdall Seminar: Manufacturing Marketing

Last week Risdall held its first Growth Powered by Risdall seminar of 2015, tailored specifically for manufacturers. “The Power of Marketing for Manufacturing” explained different tactics associated with content marketing and shared examples of how these digital marketing tactics have helped manufacturers achieve growth. Online Activity Statistics that Affect Manufacturing Marketing Josh Dahmes, chief digital officer at Risdall, kicked off the seminar by sharing statistics on digital activity that bring to life the importance of having a strong online presence for manufacturers and offering customers relevant content. The above image shows digital activity that took place every minute over the last

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Growth. Powered by Risdall. Affinity Plus For People Featured Image

Growth. Powered by Risdall: Affinity Plus

As a full-service agency, Risdall is equipped as a growth partner for businesses both big and small. Being a growth partner means we have the strategy, expertise and skill to take your business from where it is to where you envision success. When clients engage with us in long-term growth partnerships, we’re able to demonstrate the full potential that marketing has on profits. To tell the great stories of our clients’ successes, we started a monthly blog series called “Growth. Powered by Risdall.” Each month is dedicated to a different client, industry and marketing service to explain how long-term marketing

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growth by risdall

Growth. Powered by Risdall Seminar Is Made-to-Order for Manufacturers

Next week Risdall will be helping professionals in the manufacturing industry build their marketing know-how with our Growth. Powered by Risdall seminar: The New Power of Marketing for Manufacturing Growth. This half-day seminar is designed specifically for manufacturers of all sizes and industries. Risdall’s team will explain how marketing strategies can fuel long-term business growth by helping Minnesota manufacturers reach new customers with their product and service information. The seminar includes three breakout sessions led by Risdall’s experts for in-depth insights on how to structure lead generation, content marketing and digital marketing campaigns to help manufacturers reach untapped audiences. Session

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Dare to be Different - Financial Advertising

Dare to Be Different with Your Financial Advertising

Big risks come with big rewards, and potentially big losses – a concept that is familiar to many professionals in the financial industry. So why are the majority of financial institutions playing it safe with their advertisements instead of daring to be different? Financial companies walk a fine line in advertising with the potential of being forgotten with an ad that plays it safe and the potential of alienating their customers with an ad that takes risks. When choosing whether to play it safe or take a risk, companies need to consider their culture and their audience to determine the

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PRSA Award of Excellence Rocket Into scouting

Boy Scouts’ “Rocket Into Scouting” Campaign Wins 5th Award

The Public Relations Society of America (PRSA) held the biggest award competition in the public relations industry last week: the PRSA Silver Anvil Awards. Joel Swanson, APR, MACT, president of Risdall PR, attended the ceremony in New York where he accepted an Award of Excellence trophy on behalf of Risdall PR and the Northern Star Council, Boy Scouts of America for the “Rocket Into Scouting” campaign. The Silver Anvil Award of Excellence is presented to individuals and organizations that demonstrate skill, creativity and resourcefulness in solving communication challenges through complete public relations programs. Each award-winning campaign is judged by a

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Tape Measures for How to Measure Your Landing Page Performance

Measuring Your Landing Page Performance

Over the last two posts we have covered the basics of landing pages, specifically what they are and why would you use them and how to design your landing page with your audience in mind. This is the final of three blogs about landing pages and covers one of the more important aspects: how to measure the performance of your landing page. As with any digital marketing tactic, the only way you know if the implementation is working is if you are measuring the performance of the KPI’s you selected. Selecting Key Performance Indicators to Measure on Your Landing Page

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Landing Page Design For Your Audience

Landing Page Design with Your Audience in Mind

Last week we covered the basics of landing pages, specifically what are they and why you would use them. In this second of three blogs about landing pages we’ll cover the essentials of landing page design. Landing page design is where you get to be creative and use your unique selling propositions to convince visitors to follow through with your desired action. To develop the best landing page design, follow these three quick tips: Give the visitor limited actions to take on the page. Use less text and more graphics. Keep your design clean and limit distractions on the page.

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Google Tag Manager_Featured Image

Tag Assistant Chrome Extension

Have you ever requested that the Google Tag Manager container snippet be placed on every page of your site, but then notice that certain pages aren’t tracking in Google Analytics? A must-have tool for anyone who is responsible for either tracking activity in Google Analytics, or placing tags on webpages, is the Tag Assistant by Google. The Tag Assistant is a Chrome extension that allows you to check the tags on a website. A first step in troubleshooting is to navigate to the page in question and use the Tag Assistant to see if the tag was placed. The information

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Image of What is a Landing Page

What is a Landing Page and Why You Should Be Using Them

Landing pages are a popular option in the digital marketing and web design world. Even so, we continue to field questions about what a landing page is and why it would be helpful to implement for a business. In this first of three blogs about landing pages we’ll cover the what and why of landing pages. The next posts get into Landing Page Design With Your Audience in Mind and then Measuring Your Landing Page Performance. What is a Landing Page? A landing page is a standalone webpage that exists to get visitors to take one specific action. They are

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TURCK Growth Powered by Risdall 1

Growth. Powered by Risdall: TURCK USA

One of the most interesting parts of working in marketing is learning about the unique challenges that arise within different organizations, and then facing our own challenge of coming up with a solution. These problem/solution scenarios often lead to great results and great learning opportunities for others in the industry. To share these stories and to shine a spotlight on our amazing clients, we started a monthly feature called, “Growth. Powered by Risdall.” Each month, we will explain one client’s unique challenge and how they worked with Risdall to achieve growth. In April we featured Beauterre Recovery Institute, a new

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Happy Birthday JOhn Risdall

Risdall’s Mad Men Celebration Was A Gas!

Thank you to all of Risdall’s guests who joined us to celebrate John Risdall’s 70th birthday and the 43rd anniversary of the agency earlier this week. Our Risdall team was jazzed to see many of our clients and our fellow employees with their families in a groovy environment. Why Risdall’s Parties Are the Best Risdall’s Mad Men-themed party featured attendees decked out in red, black or white ‘60s business attire and donning name badges featuring John Risdall instead of Don Draper in the Mad Men setting. The party was complete plenty of delicious food served in the large conference room, replacing the

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Adults Using Smartphones Together

Smartphones Have to Factor Into Your Digital Strategy

If Google’s recent mobile algorithm change wasn’t enough to convince you to take a look at how mobile fits into your digital marketing strategy, the way Americans are using their smartphones may persuade you. In April, the Pew Research Center released its study on U.S. Smartphone Use in 2015. One of the key findings of the study is that just over two-thirds of American adults are now smartphone owners and ownership levels tend to be higher in younger, well educated and higher income citizens. For many Americans, smartphones are their main way to access and browse the Internet. By including

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Mad Men Featured Image Risdall Party

Celebrate John Risdall’s 70th Birthday Mad Men Style

Risdall knows how to throw the best parties! Last year we went big with the Risdall Luminous Sculpture Museum where we showed off our 60 plus neon lights throughout the agency. This year we’re keeping it classy in Mad Men style. Join us on Tuesday, May 19 from 4-7 p.m. for a duo party celebrating the 70th birthday of the original Twin Cities Mad Man, John Risdall, and the 43rd anniversary of the agency he founded. Show off your Madison Avenue style with red, black or white attire. Bonus points if you add a fedora or pearls! Enjoy plenty of hors

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Rocket Into Scouting Bronze Anvil

“Rocket Into Scouting” Campaign Wins National Bronze Anvil Award

Risdall Public Relations and Northern Star Council, Boy Scouts of America received another award for its innovative “Rocket Into Scouting” campaign, bringing the total count to four awards and one finalist nomination this year. The Public Relations Society of America recognized “Rocket Into Scouting” with a Bronze Anvil award in the creative tactics category. Each year, the Bronze Anvils recognize the most creative and effective public relations tactics throughout the United States. This year’s Bronze Anvil Awards drew 828 entries, with only 71 entries selected as Bronze Anvil Award of Commendation winners. “Gaining recognition from our peers nationwide for the

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higher education marketing standing out in crowd

Finding Differentiation in Higher Education Marketing

If you’re in higher education marketing these days, you know that competition is brutal, budget pressure is constant and—while branding and brand strategy are must-haves in the current marketplace—there’s no “how-to” guide out there. We’re happy to see these issues making headlines recently, thanks to the mStoner report on the state of branding in higher education. Both Inside Higher Ed and Daily Free Press gave the report well-deserved coverage shining light on how new, yet critical the practice of branding and brand strategy are at higher education institutions. We’ve been hearing similar stories from our higher ed clients too. Higher Education

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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – Establishing Baxter as a Model for Health Care Behavior Change

The initial blogs in this series introduced you to the concept of being a thought leader and showed you the best practices for thought leadership. Take a look at these blogs to familiarize yourself with this topic: Why You Need to Establish Yourself as a Thought Leader How to Drive Results as a Thought Leader, Part 1 How to Drive Results as a Thought Leader, Part 2 How to Drive Results as a Thought Leader, Part 3 Thought Leader Assessment Tool Then dig into this post to understand the practical application of the rules we presented to see thought leadership

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Risdall 2015

Public Relations and Digital Marketing Services Lead 2015 New Business

While creative services kicked off the New Year for Risdall, we finished quarter one with services in digital marketing and public relations leading the way. Perhaps we can attribute this to Facebook’s algorithm change, the rise of content marketing or the economic value that digital marketing adds for small businesses. Whatever the reason is, we’re loving it! Get to know a few of our new clients from the first quarter of 2015 below. Torax Medical Public relations Through public relations activities, Risdall is supporting Torax Medical, a leading medical device company, and its LINX Reflux Management System product line which

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growth by risdall

Risdall’s Highlights from Q1 in 2015

As an integrated agency with services in public relations, digital marketing, advertising, website development and strategy, we hold a Quarterly Review to share our biggest work achievements throughout the agency over the last three months. Our Quarterly Reviews are a chance for us to sit down as a group and share the work we’re proud of. This quarter we have a variety of success stories to share in the education and manufacturing industries, with an emphasis on digital marketing – a trend we’re seeing a lot of lately! Four of Risdall’s Highlights from Quarter One of 2015 The University of

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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – Thought Leader Assessment Tool

After gaining an understanding of what a thought leader is in Why You Need to Establish Yourself as a Thought Leader and looking over some of the smartest tactics to employ when practicing thought leadership in How to Drive Results as a Thought Leader, Part 1, Part 2 and Part 3, now you’re ready to think deeper about yourself in the role of a thought leader. These questions will help you explore your personality, experiences and expertise. They will help you identify your audience and the best way for your thought leadership to add value to your audiences’ lives. When

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Happiness

Dan Buettner Reveals the Key to Longevity at Annual LifeScience Alley Meeting

Last week, LifeScience Alley held its annual meeting with nearly 400 leading professionals representing some of Minnesota’s great innovative cultures. Risdall joined in the fun for an evening of professional networking and learning. As a proud sustaining member of Life Science Alley, we had several staff and industry contacts at the event. The keynote speaker of the evening was bestselling author, Dan Buettner, who wrote the book, “Blue Zones Solution.” In his book, Buettner discovered the healthiest societies around the world and researched what habits people practice that contribute to their healthy living. Healthy Eating and Regular Exercise Increase Longevity Dan

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Risdall Anniversaries

Celebrating 4 Risdallians’ Work Anniversaries This April

Each month we celebrate several Risdallians’ work anniversaries to thank everyone on our team for the hard work they have put in over the years. As a special congratulations, CEO Ted Risdall presents honorees with a rose for every year they have worked at Risdall. This month we’re congratulating Sara Harrell, Gabe Shackle, Carin Leonard-Gorrill and a special congrats to Ted Risdall. (Don’t worry, Ted didn’t present himself with roses!) “I want to give a big congratulations to the honorees this month,” said Ted. “Sara, Gabe and Carin represent the diverse skills we are known for at Risdall, with Sara

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Small business adoption of digital marketing tactics

Digital Marketing Is an Opportunity for Small Business’ Success

Recently, Clutch, a D.C.-based research firm, released two studies on how small businesses are adapting and using digital marketing. The first study looks into the web presences of small businesses and the second sees how many organizations are utilizing digital marketing tactics like SEO and PPC. Ted Risdall, chairman and CEO of Risdall, offered his opinions on the industry in both of these studies. At Risdall, we love small businesses and we think digital marketing is an area of vast opportunity for organizations. But does our excitement reflect in the data? The Digital Marketing and Small Businesses Survey Results Study

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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – How to Drive Results as a Thought Leader, Part 3

Oxford Dictionaries defines thought leader as “One whose views on a subject are taken to be authoritative and influential.” With this goal in mind, we want to start our journey as a thought leader by learning the most important rules that thought leaders follow. Feel free to check out How to Drive Results as a Thought Leader, Part 1 and Part 2 for the fundamental rules to becoming a thought leader before continuing with this blog. Getting the Most from Your Thought Leader Content Market thought leadership like a product. This rule may appear at first to be counterintuitive because

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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – How to Drive Results as a Thought Leader, Part 2

Which companies come to mind when you hear the word thought leader? Google? 3M? Medtronic? These companies have earned their statuses as thought leaders over many years by providing their audiences with helpful, interesting information. With dedication to the process and a knack for providing insight into your customers’ most pressing concerns, you can be on your way to becoming a thought leader too. Before diving into this blog, read Part 1 to familiarize yourself with initial tactics of establishing thought leadership. Then read on to learn how thought leaders engage their audiences. Engaging with and Building Your Audience as

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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – How to Drive Results as a Thought Leader, Part 1

Thought leadership is about becoming an authority on relevant topics by delivering answers to the biggest questions on the minds of your target audience. Provide answers to questions. Easy enough, right? Although it sounds simple, earning the status of a thought leader for your audience takes hard work and dedication. Throughout my career, I’ve picked up on successful tactics used by thought leaders who have influenced me. Through this blog series, I’ll share what I have learned to help you get started on your journey to becoming a thought leader. Knowing Your Purpose and Direction: Rules 1-5 Identify the questions your

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Thoughts on Thought Leadership Featured Image

Thoughts on Thought Leadership – Why You Need to Establish Yourself as a Thought Leader

One of the best approaches for building a reputation and generating business leads is thought leadership. Becoming a thought leader requires ongoing commitment and has a high impact for your business when combined with other elements of the public relations and marketing mix. Definition of a Thought Leader In business school, we learn the marketing adage: “Above all else, be memorable.” Thought leaders are top of mind in this respect. These individuals and organizations take content to the next level by serving as their industry spokespersons, taking a stand on issues or giving away a little of their intellectual property

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Teen's Social Media & Technology

New Study on Teens, Social Media & Technology from Pew

A new study was released on April 9 from Pew Research Center on how teens, ages 13-17, use social media and technology. The center collected data from 1,060 teens from September 25 to October 9, 2014 and February 10 to March 16, 2015. Since its release, one of the most pulled statistics has been that “24% of teens go online ‘almost constantly,’ facilitated by the widespread availability of smartphones.” However, there are other interesting findings to be had in the report. For example, how does family income affect the choice of which social network a teen chooses to use? In

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Minnesota PRSA Classics Awards

Risdall PR and Clients Receive 4 Awards at Minnesota PRSA Classics

Last night was one of our favorite times of the year – the Minnesota Public Relations Society of America’s Classics Awards banquet! The Minnesota PRSA Classics is a peer-judged award competition that honors public relations practitioners in Minnesota who demonstrate the highest level of skill and creativity when solving communications challenges. In a night dedicated to honoring the most outstanding public relations campaigns and practitioners in the state, Risdall PR took home four awards, recognizing our clients Healthways and Northern Star Council, Boy Scouts of America. These wins landed the agency in fifth place for taking home the most awards!

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Beauterre Recovery Institute

Growth. Powered by Risdall: Beauterre Recovery Institute

At Risdall, we work hard to provide our clients with the necessary expertise and stewardship that builds strong, successful partnerships and advances business goals. When we experience these amazing partnerships, we can’t help but shout it from the rooftops! Or at least write a blog about it. Each month, we will feature one of our amazing partnerships to detail how they have experienced Growth Powered by Risdall. Each client of the month post will cover who the client is, why we love them and how they have found success with Growth Powered by Risdall. For Risdall’s first client of the

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Risdall PR Silver Anvil Awards

Risdall PR and Boy Scouts of America Named Finalist in 2015 Silver Anvil Awards

The Public Relations Society of America (PRSA) named Risdall Public Relations and the Northern Star Council, Boy Scouts of America as a finalist in its 2015 Silver Anvil Awards for its campaign, “Rocket Into Scouting Lifts Cub Scout Recruitment to New Heights.” The Silver Anvil Awards is a 60-year-old competition that recognizes the best public relations campaigns across the United States. Risdall PR’s campaign is a finalist in the integrated communications category, which recognizes exemplary public relations strategies that incorporate the skills of at least one other marketing tactic. The “Rocket Into Scouting” campaign combined web development, creative services, paid

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What Is PR

What Is PR? – According to Public Relations Professionals

In general, people have a solid understanding of what advertising is. If it looks like an ad, sounds like an ad and tries to sell a product like an ad, then it is probably an ad. Unlike advertising, public relations is a subtle marketing tactic, which can lead many people to ask the question, “What is PR?” In a nutshell, public relations means building relationships between an organization and its publics. To better understand this definition, we’ve compiled several interpretations of public relations from the Risdall Public Relations team and professional organizations. Take a look at the definitions below, and

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The Network Connect Investor Connection

Join the Minnesota Angel Investing Scene with the Investor Connection Event

Minnesota is a growing location for angel investors and startup companies. To foster the startup environment in the land of 10,000 lakes, the Department of Employment and Economic Development created the Minnesota Angel Tax Credit Program in 2010, which offers a 25 percent refundable tax credit for investors who put their money toward qualified businesses. The program has more than doubled since it started, and with almost $60 million in investments made through the program in 2014 alone, Minnesota has become a thriving place for startups and a growing place for angel investing. Minnesota Angel Investing Facts Discover the angel

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Mad Men Featured Image

Mad Men: From IBM Selectric to Coast to Coast Promotions

While Mad Men is gearing up for its final season with coast-to-coast guerilla advertising, Risdall is reminiscing about mad men days of its own. John Risdall, founding chairman of Risdall, started his career in 1964 with the original Twin Cities mad men at Harold C. Walker Advertising. Just as the Golden Age of Advertising was coming to an end, John ventured out on his own to establish Risdall Advertising Agency in 1972. In 2010 John was dubbed “Minnesota’s Mad Man” by the Star Tribune. Although he never lived as crazy a life as Don Draper, Risdall did work with one

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Google AdBirds Best April Fools' Jokes

5 Best April Fools’ Jokes from Google

If you’re like me (and I know I am), you wake up on April 1st and hurry off to the Internet to see what Google has done today. As a big old dork working with Google tools day in and day out, I get to experience the handy work of arguably the greatest April Fools’ Day pranksters in the world – the good people at Google. Throughout the years, Google has made my workday on April 1st super fun. I thought today, I’d provide for you, a look back at some of my favorite Google pranks. Introducing Google Nose: Google

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Risdall Anniversaries

Risdall Celebrates 4 Work Anniversaries This March

Each month several Risdallians celebrate their work anniversaries. To make these celebrations even more special, CEO Ted Risdall presents each person with a rose for every year he or she has worked at Risdall. This month we’re honoring Tracy Henry, Matt Bergen, Nikki Westphal and Glenna Dibrell. “Tracy, Matt, Nikki and Glenna add 18 years of combined experience to Risdall, making our running total 400 years of service,” Ted said. “That doesn’t even count the years of experience everyone gained before joining Risdall! Needless to say, these four Risdallians add to our team of experts, with Tracy in digital marketing, Matt

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Camp Odayin Have A Heart Benefit

Open Your Heart to Camp Odayin’s Have a Heart Benefit

Camp Odayin is a magical place that offers all of the experiences of a summer camp in an environment that is safe and supportive for children and teens who have heart disease. With Risdall’s connection to Camp Odayin, we would like to share a personal story and provide details about Camp Odayin’s Have a Heart Benefit, which raises funds to make it possible for children to attend this special camp. Risdall’s Connection to Camp Odayin Risdall’s Senior Vice President, Solutions Architect, Brad Murray, knows just how special this camp is because it is his daughter’s favorite place to go. Brad

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What You Need to Know about Google’s New Mobile-Friendly Algorithm

Google has announced that Rankings in mobile search results will change April 21st. This news has webmasters all over the globe wondering what these algorithm changes will mean for their own websites ranking on mobile. Here are a few things you’ll want to know to prepare your website for Google’s mobile search changes. Full Rollout May Take Up to a Week We learned from attending Google Webmasters live Q&A session that the full rollout may take up to a week. Familiarize yourself with the performance of your website in Google’s search engine results from mobile devices between now and April

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Risdall Goes Green

Risdall Goes Green One Step at a Time

At Risdall, purple is our favorite color, but green is a close second. With a focus on increasing our recycling efforts, we have been getting greener one step at a time. Read on for a timeline of our efforts over the years, and let us know what you or your company has done to increase its green efforts by tweeting @Risdall. Risdall Goes Green – June 2013 We invited Minnesota Waste Wise to conduct an assessment of Risdall’s recycling habits. Through BizRecycling, a free recycling resource for Ramsey and Washington County businesses, we connected with Minnesota Waste Wise for an

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