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Ted Risdall
President
Joined the agency in May 1993
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Background:
Yes, he is closely related to another person who toils at Risdall Advertising.
Account Experience:
In 1993, Ted was one of the primary people responsible for RAA"s expansions into high technology. Ted helped establish RAA Interactive, a division of the agency focused solely on digital creation - including web sites, CD-ROMS and interactive multimedia. Recently, Ted has been instrumental in having Risdall appointed as one of the first CAP (Creative Alliance Program) partners with AT&T. The goal of the partnership is to provide AT&T customers with the most advanced electronic commerce capabilities available for conducting business effectively on the World Wide Web. RAA will provide creative and programming services for AT&T WorldNet customers. Ted has also been involved in the development of a large number of high tech accounts from software to hardware to consulting.
In addition to high tech accounts, Ted has expertise in the educational market and has developed a group of accounts in that sector.
Wired for Technology:
Ted avidly studies emerging technology and is connected with people all over the world who are setting and watching trends in the high tech market.
Education:
In December 1992, Ted earned an M.I.M. (Master of International Management) at the American Graduate School of International Management, Thunderbird Campus, in Glendale, Arizona. At Thunderbird, he participated in a competitive program called InterAd, in which student teams created complete marketing programs for Allergan Pharmaceuticals in Mexico. Ted functioned as Media Director for his team, which won the competition.
In 1991, he graduated cum laude from United States International University in San Diego with a degree in International Business Administration. He has also studied in Europe, Latin America and the Orient.
Work Experience:
Ted has previously worked as a computer consultant and all-around assistant and maintenance engineer at RAA. He interned at firearms firm Magnum Research in high school and conducted market research for the company while attending college.
Community Activities:
As a high school student in New Brighton, Minnesota, Ted worked as a page in the Minnesota Senate and served as a student member of the District 621 School Board and the New Brighton Planning Commission.
Fun Fact:
Ted's real name is not Theodore. It's Ted.
Special Skills:
Ted is a Macintosh whiz (though he's no stranger to DOS). He is familiar with Microsoft Word, Lotus, Debabelizer, and most other applications that exist on this planet. He has a working knowledge of the Spanish language. He has traveled to every continent except Australia and Antarctica.
Activities:
Ted is a very politically involved racquetball hack.
Feel free to send Ted some mail.
Risdall Advertising
550 Main Street
New Brighton, MN 55112
Phone: (651) 631-1098 or 1-888-RISDALL
E-mail:
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