This is our archived site, originally designed in 1995. Please visit our NEW SITE.

Marketing Services These are some of the marketing services we provide for our clients.

MARKETING Database marketing Relationship marketing Develop payout hypotheses Develop marketing plans Construct marketing models (mathematical/visual) Marketing simulation studies by computer Develop PERT and CPM program networks System analysis Warehouse and salesperson location studies Design test marketing projects Distribution audits and recommendations Fashion trend reports and other syndicated or special market reports Inquiry follow-up sales call reporting systems Campaign planning (timing, integration of all communications elements) Communications audits Product differentiation and development of "competitive edge" purchase propositions Special problem-solving creative groups Photography assignments (not related to ads) Develop interactive marketing plan	ADVERTISING Prepare copy, layouts, storyboards, produce advertising for: Professional, scientific journals Business publications Management and news weekly publications "Ingredient product" and "distribution leverage" campaigns Consumer media (radio, TV, business cards, outdoor, newspapers, magazines) Corporate capability campaigns - special supplements Co-op programs for dealers/distributors Creation, development of radio/TV programs Creation, development of interactive multimedia productions
PROMOTION & COLLATERAL Technical literature, product specification sheets Promotional literature (books, folders, brochures, etc.) Catalogs Installation, operation, maintenance manuals Price lists, parts lists Sales training materials Videos CD, album & tape recordings, mailings to field Sales schools, institutes, seminars Salesperson's presentations Facsimile service Industrial exhibits, trade shows Hospitality suites Attendance audits; convention post-measurement services Musical shows Scale models, demonstrators, statuettes "Packaged promotions" for dealers/distributors Field staff to work with individual retailers Dealer/distributor sales aids Displays (point-of-sale, counter, floor, banners, posters, etc.) Premiums and novelties Consumer direct mail Direct mail to trade, special audiences Merchandising advertising (blow-ups, jumbo postcards, etc.) Point-of-purchase kiosks Direct mail promotional software Interactive catalogs for CD-ROM, floppy and on-line Computer animation Screen savers Trade booth video walls Interactive multimedia presentations Internet services (World Wide Web Home Page, E-mail, on-line services, etc.) Interactive training materials	PUBLICITY/PR Corporate public relations counsel Product publicity, news releases Feature articles Technical papers Arrange interviews with editors Press conferences Press kits Speech writing Plant tours House organs, newsletters Field reporting services Celebrity tie-ins, special events Fashion shows Community relations programs; new plant & office openings Employee relations materials - awards, pins, plaques Promotion of corporate personalities
MEDIA Media evaluation, selection, recommendation Issuance and forwarding of media documents Computer comparisons of reach and frequency statistics on alternative schedules Arrange for merchandising Negotiate non-premium, preferred ad position Negotiate unusual space and time limits Negotiate TV programs, time periods Audit appearance and reproduction quality of print advertising Organize monitoring service to check "on-air" performance of TV/radio commercials Visits to publishers, station managers, plant operators and their sales managers to stimulate interest and awareness of client's needs on part of media Field check outdoor, transit display units Accumulate, analyze information on competitive advertising activity Prepare special media documents Locate direct mail lists	MANAGEMENT Arrange or recommend corporate financing Find and/or evaluate merger and acquisition possibilities Help organize and staff advertising and marketing services departments Executive search assignments Seminars for executive management personnel and/or major customers Organization development studies Recruitment advertising Financial advertising, dividend notices Annual reports Industrial site development Put together interactive computer-driven multimedia presentation
MARKETING RESEARCH     & INFORMATION MANAGEMENT Maintain advertising/marketing libraries and files Develop fact books from secondary sources, library research Supervise syndicated research services Supervise research projects performed by other organizations Market analysis based on retrieval; organization of existing data Studies of attitudes, awareness, penetration Pricing, distribution studies Economic analysis and forecast Pre-test and post-test advertising copy Develop distributor or territory sales potentials Concept testing Perception and motivational research Set up "authorities" panels Scientific measurement of sensory stimuli (eye dilation, pulse, respiration rates) Operate test kitchens Continuous "programmed" research studies and feedback reports Maintain computer data banks Develop systems, mathematical formulas for computerized information systems Accountability studies, effectiveness measurements Interactive marketing surveys	CORPORATE IDENTITY Studies of corporate mission Logotype and trademark development Develop packaging designs Design letterheads, business forms, signs Design client offices Style manuals Name generation (for new products primarily) Product line planning (expansion and/or pruning) Product life cycle studies Find and evaluate new products or services Develop new product concepts Product design Interactive presentation on kiosk, CD-ROM or floppy, etc. Screen savers World Wide Web Home Page creation and maintenance E-mail site Interactive training programs, videos, manuals Internet assistance - development and marketing
INTERNATIONAL Place ads (from U.S.) in international media Local service in local markets through affiliated networks Local service in local markets through wholly-owned offices Regional campaigns and coordination World wide "one look, one sound" coordination Develop and distribute "pattern" materials Translation and reprinting services Seminars and training for overseas client personnel Confidential business and political reports Custom software localization for foreign markets	GOVERNMENT SALES Identification of purchasing agencies Capabilities literature Proposal development
ADMINISTRATIVE/CONTROL Contract administration, advertising detail management, accounting codes, sales taxes, etc. Develop client-agency SOP's Scheduling - establish priorities, due dates of assignments Prepare status reports, visual scheduling charts Audit and pay all bills from suppliers Secure return of client's property from media and others - hold and protect as well Prepare periodic financial reports on current status of client's ad budget Maintain all advertising records required by outside client's ad budget Provide client with copies of all written commitments executed on their behalf	IMPLEMENTATION,     PURCHASING & PRODUCTION Secure competitive bids Prepare advance cost estimates for client approval Negotiate talent and supplier contracts Maintain source file - items needed by clients Purchase artwork, photography, separations, printing, and other mechanical units and collateral materials Obtain copyrights and releases Supervise work of third parties engaged by agency on client's behalf
Risdall Advertising 550 Main Street   New Brighton, MN 55112 Phone: (651) 631-1098 or 1-888-RISDALL Contact us © 2000 Risdall Advertising