Note: Click small images to enlarge. LSC Large Storage Configurations' "Timeless" campaign uses altered hieroglyphs and cave paintings to show the company's IDS/SAM system as the fulfillment of an ancient quest for better data storage. The ads' tagline, "Archival storage that stands the test of time" positions the product as a data storage solution that will take companies into the future. This is the second LSC campaign created by Risdall Linnihan. Campaigns have included ads, brochures and direct mail pieces.
Ringer® Grass PatchTM Ringer "Reporter" is a 30-second TV spot that uses animated grass blade characters to introduce Ringer® Grass PatchTM, a grass seed, mulch and fertilizer combination which fills in dead lawn spots created by pets, disease, shade or traffic.
EBP HealthPlans "Has Your Company Outgrown Its Health Plan?" is the question posed by this print ad. This ad and others in the series used bold, funny images to make the point that EBP HealthPlans can customize health care benefits to fit any company. The print ads and related outdoor boards were very effective at raising awareness and generating increased sales activity in the Minneapolis/St. Paul area.	EBP HealthPlans This 30-second TV commercial, "Shooting Gallery," was part of a campaign to increase EBP HealthPlans' market share in Sioux Falls, South Dakota. A humorous approach was chosen to counter the domination of the market by Dakotacare, which is known for using ducks in its advertising. The campaign was successful in generating awareness and high-quality sales leads for EBP HealthPlans.
Habitech A new company specializing in technology furniture, Habitech published its first catalog in 1995. Risdall Linnihan created the name of the company by blending the words "habitat" and "technology." The agency also designed the company logo, scripted and produced a product video, and designed the catalog, shown here.
Magnum Research Magnum Research markets high-quality firearms. This ad for the CZ 75, a near-legendary Czech pistol, incorporated a promotion which invited readers to send in their old athletic shoes in exchange for a free cap or a coupon for $20 off the retail price of a CZ pistol. A spoof of a gun buyback promotion by Foot Locker stores, the Magnum Research promotion was extremely successful in attracting shoes and publicity.