FOR IMMEDIATE RELEASE:

Risdall Paints The Town With New Lathrop Paint Campaign

Risdall has been appointed agency of record for the Lathrop Paint chain of 10 Twin City paint and home decorating stores. Initial projects include a new identity and logo, and translation of that new look into a magazine, outdoor, newspaper and radio campaign.

Risdall is a full-service advertising agency based in New Brighton, MN, with a broad range of experience servicing consumer, business-to-business, high tech and industrial accounts. 1997 billings for the agency were $51 million and 1998 projected billings are now estimated at $60 million.

For more information, please contact:

John Risdall, Chairman
Risdall Advertising
550 Main Street
New Brighton, MN 55112
ph: 612-631-1098
fax: 612-631-2561
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