Risdall Marketing Group
Since we opened our doors in 1972, we’ve been many things to many clients. “Advertising agency” barely begins to describe it. We’re always evolving, and our adaptable, entrepreneurial spirit uniquely empowers us to help Fortune 500 and Main Street companies achieve their goals. Business-to-business marketing is a sweet spot, and we have a reputation for web design and development, but we’re also strong in consumer advertising. Our work for non-profits, schools and government shines, too.
- All Business
- Consumer-driven
- Designed
- Developed
Risdall provided 3M with a speedy solution to promote its 3M™ Opticom™ Priority Control System, which controls traffic lights to provide signal priority to fire and emergency vehicles. The print campaign was created in less than a month.
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Consumer facing web solution designed, developed and managed for AAA Minneapolis. Solution better communicates complex products and services to members and guests while providing an easier and more efficient system for managing content.
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Risdall helped ACE Solid Waste update its brand while retaining its emphasis on quality customer service and community involvement. ACE Solid Waste now communicates its value proposition in a more effective and sophisticated manner.
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Risdall established Affinity Plus as a challenger brand through humorous high-visibility advertising campaigns. Awareness has grown and membership at the credit union increased over 50% year on year after people were convinced to “ditch their banks.”
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Since the beginning of 2011, Risdall helped increase organic traffic to Allina’s web site by 52% percent — 2,265,757 visits in 2011 to 4,339,286 visits in 2012 — and overall traffic increased 60% with nearly 3 million more visits in 2012 compared to 2011 (4,385,891 visits in 2011 to 7,249,561 in 2012).
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Re-branding Archway required “opening the aperture” to provide a more consumer oriented personality – a new tone and look that increased traffic to the site, combined with increased time spent by visitors to the site.
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Risdall created an integrated campaign of online and traditional marketing programs to resonate with the young target audience for Brown College.The result was not only an increase in leads, but a rapid 20% increase in conversions.
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Badger Coal Corporation in West Virginia is a U.S. subsidiary of the International Clean Coal Enterprises, a UK-based company that has operations in several Eastern U.S. states.
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Abusive, coercive, bullying behavior needs to be dealt with conclusively, constructively, and very quickly.
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When there is a surplus of cadavers, there are brokers who take these bodies off the hands of medical institutions and providers to sell them to other research organizations and companies.
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Everybody everywhere loves trees. It is one of those issues that ordinary citizens, schoolchildren, and organizations like churches and service clubs participate in with great confidence and energy, even if the trees involved on the other side of the world.
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Of the many critical situations that can befall a business, food contamination or other health threats are among the most publicly visible and important public issues.
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Gordon, an experienced state worker, had been appointed by Governor Green as department head in a large state agency. Almost immediately, the nomination was challenged via the Internet by one irritated and very vocal individual.
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LightChem North is branch plant of a large chemical company, located in Upstate New York: This company’s 350-employee workforce is engaged in recycling and recovering used metal parts from various industries.
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In addition to naming, Risdall helped Compex exercise their new brand in a variety of ways over the course of several years. Risdall builds brand muscle.
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Risdall helped CVSFlags.com rebrand its niche wholesale business and prioritize its website as a primary sales vehicle. Our optimization strategy and execution resulted in the company increasing its ROI by boosting web traffic and doubling sales.
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The Daily Deal Media conference in Chicago occurred over 2.5 days; wowing attendees with a high tech atmosphere and awesome industry speaker panels. Risdall team members helped design the space, negotiate vendor agreements, take over a complicated registration process, amongst other event activities.
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Empi’s first product launch to veterinarians was considered, at the time, the most successful launch in its history. The direct marketing drew an unexpectedly high 6% response rate, and the campaign overall led to intense trade show interest.
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Fairview Health Services is integrated an health care provider that employs more than 22,000 people. It's the third largest hospital and clinic group in the state of Minnesota. They came to Risdall to help monitor their brand in consumer generated media.
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GoGirl was a challenging product to brand and bring to market in an approachable way. Risdall provided highly orchestrated strategy, branding, design, social media, development, event coordination, sales support, and public relations to make this brand creation and launch possible.
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Research, strategy and breakthrough creative from Risdall helped Honeywell launch a new category, two new brand names, and the services themselves—in less than six months.
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Hospira engaged Risdall to help evolve its infusion business to a new market position. Following a full needs assessment, we developed new positioning, messaging, and creative, and then implemented a full marketing strategy across all of its markets.
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The client, and, its leader, Larry Redmond, called the whole event “flawless, beautiful and would not have been possible or doable without the help of the Risdall Marketing Group.”
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On-site conversions for the contact and resume submission pages showed an increase of more than 100%, indicating that PPC and SEO efforts were targeting proper keywords and proper landing pages within the site.
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Risdall helped McNally Smith College of Music build a robust social media and search presence. The school is now in control of its messaging and stands out in a crowded higher ed marketplace.
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Risdall has helped countless small businesses like RJ Fabricating transform into not-so-small businesses like Micron Metalworks.
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At the Microsoft Worldwide Partner Conference an empty hallway became a chic modern lounge. A ballroom became an elegant black and white awards dinner. A breakout room became a Northern Minnesota campfire lodge.
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Risdall helped OptumHealth Bank segment and target health savings account holders eligible to make “catch-up” contributions. Oversized postcards and e-mail worked together to reinforce the message and get the word out to this age 55+ population.
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Risdall helped this golf course accessories manufacturer maintain sales during hard economic times. Our research-driven approach included a revamped website, brochures, catalogs, banner ads and tradeshow materials.
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Naming, branding and creating launch materials for an innovative startup in the pharmacy category required Risdall’s special blend of quick learning, passionate creative thinking, playful design, intelligent writing and killer efficiency.
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To extend the brand presence, Risdall designed and produced the first Premier Mounts website, along with the first of many annual catalogs. As the company grew and prospered, Risdall was called upon to smooth the way for expansion into Australia, Europe and Japan.
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Risdall helped PUR, at the time a small Minnesota brand owned by Recovery Engineering, redefine the water filtration category, bringing it credibility and a larger presence in big box stores. PUR was sold to Procter & Gamble for over $200 million.
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Risdall helped a Twin Cities governmental waste board encourages young adults to recycle, reduce and reuse the things they buy. Our funny, hyper-targeted ads got young adults to de-clutter their lives by adopting environmentally-friendly habits.
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As the executives said, “we are blown away by the creativity and attention to detail.” Risdall played a key role in making the private party for 300 guests a success despite numerous variables that complicated the event.
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A 40-year Risdall client, Smith System has always been one of the agency’s largest. The relationship has covered the gamut: catalogs, print advertising, product naming, public relations, trade show displays, videos, websites and value-added web tools (to name a few).
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Turck US management made the decision to build a new website following feedback from its customers that the current site was not user friendly. The design was dated; it was difficult to navigate which resulted in inaccurate product searches.
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A few pond hockey fanatics came to Risdall team members looking for ideas and help to make their passion play of a pond hockey tournament a reality.
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Risdall helped UniPunch revitalize their legacy (but still highly efficient) hole-making technology by new branding via a new positioning, logo, tagline, website and new collateral. The company continues to view Risdall as a valued marketing partner.
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Risdall developed sales support materials, targeted to a time-constrained audience, to clearly, concisely communicate that this product line was the solution of choice for the most challenging vascular intervention procedures.
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Risdall works with Vision-Ease Lens on a continuing basis across essentially all of Risdall’s capabilities, from branding to social media to websites to e-mail blasts to motion graphics to print advertising to product naming to sales tools for the iPad.
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Visit Eau Claire was launching a new brand that featured a new way of integrating offline media buzz with social media.
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Risdall helped to refresh the brand and create a system that would become the foundation for all communications materials.
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In May 2012, The Government of Brazil, through its Embassy in Washington D.C. sends an RFP requesting marketing and publicity help for the time period during the 2014 FIFA World Cup Brazil.
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