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Risdall Marketing Group

Since we opened our doors in 1972, we’ve been many things to many clients. “Advertising agency” barely begins to describe it. We’re always evolving, and our adaptable, entrepreneurial spirit uniquely empowers us to help Fortune 500 and Main Street companies achieve their goals. Business-to-business marketing is a sweet spot, and we have a reputation for web design and development, but we’re also strong in consumer advertising. Our work for non-profits, schools and government shines, too.

  • All Business
  • Consumer-driven
  • Designed
  • Developed
3M™

Risdall provided 3M with a speedy solution to promote its 3M™ Opticom™ Priority Control System, which controls traffic lights to provide signal priority to fire and emergency vehicles. The print campaign was created in less than a month.

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AAA Minneapolis

Consumer facing web solution designed, developed and managed for AAA Minneapolis. Solution better communicates complex products and services to members and guests while providing an easier and more efficient system for managing content.

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Ace Solid Waste

Risdall helped ACE Solid Waste update its brand while retaining its emphasis on quality customer service and community involvement. ACE Solid Waste now communicates its value proposition in a more effective and sophisticated manner.

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Affinity Plus

Risdall established Affinity Plus as a challenger brand through humorous high-visibility advertising campaigns. Awareness has grown and membership at the credit union increased over 50% year on year after people were convinced to “ditch their banks.”

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Affinity Plus

Comprehensive Branding Solutions for a Growing Credit Union

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Allina Health

Since the beginning of 2011, Risdall helped increase organic traffic to Allina’s web site by 52% percent — 2,265,757 visits in 2011 to 4,339,286 visits in 2012 — and overall traffic increased 60% with nearly 3 million more visits in 2012 compared to 2011 (4,385,891 visits in 2011 to 7,249,561 in 2012).

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Archway

Re-branding Archway required “opening the aperture” to provide a more consumer oriented personality – a new tone and look that increased traffic to the site, combined with increased time spent by visitors to the site.

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Brown College

Risdall created an integrated campaign of online and traditional marketing programs to resonate with the young target audience for Brown College.The result was not only an increase in leads, but a rapid 20% increase in conversions.

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Case Study: A CEO Flames Out on Facebook

Badger Coal Corporation in West Virginia is a U.S. subsidiary of the International Clean Coal Enterprises, a UK-based company that has operations in several Eastern U.S. states.

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Case Study: A Sexual Harassment Lawsuit

Abusive, coercive, bullying behavior needs to be dealt with conclusively, constructively, and very quickly.

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Case Study: Blown to Bits

When there is a surplus of cadavers, there are brokers who take these bodies off the hands of medical institutions and providers to sell them to other research organizations and companies.

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Case Study: Forest Management Company vs. Environmental Activists

Everybody everywhere loves trees. It is one of those issues that ordinary citizens, schoolchildren, and organizations like churches and service clubs participate in with great confidence and energy, even if the trees involved on the other side of the world.

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Case Study: Restaurant Food Poisoning

Of the many critical situations that can befall a business, food contamination or other health threats are among the most publicly visible and important public issues.

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Case Study: Surviving a Personal Blog Attack – or Not

Gordon, an experienced state worker, had been appointed by Governor Green as department head in a large state agency. Almost immediately, the nomination was challenged via the Internet by one irritated and very vocal individual.

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Case Study: The Accidental Spokesperson

LightChem North is branch plant of a large chemical company, located in Upstate New York: This company’s 350-employee workforce is engaged in recycling and recovering used metal parts from various industries.

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Compex

In addition to naming, Risdall helped Compex exercise their new brand in a variety of ways over the course of several years. Risdall builds brand muscle.

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CVS Flags

Risdall helped CVSFlags.com rebrand its niche wholesale business and prioritize its website as a primary sales vehicle. Our optimization strategy and execution resulted in the company increasing its ROI by boosting web traffic and doubling sales.

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Daily Deal Media

The Daily Deal Media conference in Chicago occurred over 2.5 days; wowing attendees with a high tech atmosphere and awesome industry speaker panels. Risdall team members helped design the space, negotiate vendor agreements, take over a complicated registration process, amongst other event activities.

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Empi

Empi’s first product launch to veterinarians was considered, at the time, the most successful launch in its history. The direct marketing drew an unexpectedly high 6% response rate, and the campaign overall led to intense trade show interest.

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Fairview Health Services

Fairview Health Services is integrated an health care provider that employs more than 22,000 people. It's the third largest hospital and clinic group in the state of Minnesota. They came to Risdall to help monitor their brand in consumer generated media.

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General Motors

Social Media Success for Automotive Giant

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Go Girl

Integrated Communications Plan Bolsters Unique Startup

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GoGirl

GoGirl was a challenging product to brand and bring to market in an approachable way. Risdall provided highly orchestrated strategy, branding, design, social media, development, event coordination, sales support, and public relations to make this brand creation and launch possible.

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Healthways

Building Brand Awareness for Behind-the-Scenes Health Plan Partner

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Healthways Fitness

Fitness to Fit You: Igniting a Member Revolution for Healthways Fitness Your Way

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Honeywell

Research, strategy and breakthrough creative from Risdall helped Honeywell launch a new category, two new brand names, and the services themselves—in less than six months.

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Hospira

Hospira engaged Risdall to help evolve its infusion business to a new market position. Following a full needs assessment, we developed new positioning, messaging, and creative, and then implemented a full marketing strategy across all of its markets.

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Hubert H. Humphrey Monument Unveiling

The client, and, its leader, Larry Redmond, called the whole event “flawless, beautiful and would not have been possible or doable without the help of the Risdall Marketing Group.”

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Masonic Charities

Successful Media Strategy Puts Masonic Charities in the Spotlight

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McKinley Group

On-site conversions for the contact and resume submission pages showed an increase of more than 100%, indicating that PPC and SEO efforts were targeting proper keywords and proper landing pages within the site.

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McNally Smith

Risdall helped McNally Smith College of Music build a robust social media and search presence. The school is now in control of its messaging and stands out in a crowded higher ed marketplace.

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Micron Metalworks

Risdall has helped countless small businesses like RJ Fabricating transform into not-so-small businesses like Micron Metalworks.

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Microsoft Worldwide Partner Conference

At the Microsoft Worldwide Partner Conference an empty hallway became a chic modern lounge. A ballroom became an elegant black and white awards dinner. A breakout room became a Northern Minnesota campfire lodge.

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OptumHealth

Risdall helped OptumHealth Bank segment and target health savings account holders eligible to make “catch-up” contributions. Oversized postcards and e-mail worked together to reinforce the message and get the word out to this age 55+ population.

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Par Aide

Risdall helped this golf course accessories manufacturer maintain sales during hard economic times. Our research-driven approach included a revamped website, brochures, catalogs, banner ads and tradeshow materials.

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POET

Naming, branding and creating launch materials for an innovative startup in the pharmacy category required Risdall’s special blend of quick learning, passionate creative thinking, playful design, intelligent writing and killer efficiency.

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Premier Mounts

To extend the brand presence, Risdall designed and produced the first Premier Mounts website, along with the first of many annual catalogs. As the company grew and prospered, Risdall was called upon to smooth the way for expansion into Australia, Europe and Japan.

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PUR

Risdall helped PUR, at the time a small Minnesota brand owned by Recovery Engineering, redefine the water filtration category, bringing it credibility and a larger presence in big box stores. PUR was sold to Procter & Gamble for over $200 million.

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REMAX

RE/MAX Cuts through the Clutter to Showcase Expertise

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Rethink Recycling

Risdall helped a Twin Cities governmental waste board encourages young adults to recycle, reduce and reuse the things they buy. Our funny, hyper-targeted ads got young adults to de-clutter their lives by adopting environmentally-friendly habits.

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Schussler Creative

As the executives said, “we are blown away by the creativity and attention to detail.” Risdall played a key role in making the private party for 300 guests a success despite numerous variables that complicated the event.

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Smith System

A 40-year Risdall client, Smith System has always been one of the agency’s largest. The relationship has covered the gamut: catalogs, print advertising, product naming, public relations, trade show displays, videos, websites and value-added web tools (to name a few).

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Star Tribune

Strong Local Presence Revitalizes a Long Established Newspaper

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Stylmark

Integrated Product Launch Illuminates Stylmark’s New LED Light Box Technology

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Turck

Turck US management made the decision to build a new website following feedback from its customers that the current site was not user friendly. The design was dated; it was difficult to navigate which resulted in inaccurate product searches.

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Twin Cities Orginials

Strong Media Presence Solidifies TCO as a Twin Cities Tradition

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U.S. Pond Hockey Championships

A few pond hockey fanatics came to Risdall team members looking for ideas and help to make their passion play of a pond hockey tournament a reality.

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Unipunch

Risdall helped UniPunch revitalize their legacy (but still highly efficient) hole-making technology by new branding via a new positioning, logo, tagline, website and new collateral. The company continues to view Risdall as a valued marketing partner.

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United Scientific Inc.

United Scientific came to Risdall with the hopes of making its website to become a more effective lead generation tool.

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Vascular Solutions

Risdall developed sales support materials, targeted to a time-constrained audience, to clearly, concisely communicate that this product line was the solution of choice for the most challenging vascular intervention procedures.

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Vatican Splendors

Promoting Vatican Splendors with the Minnesota History Center

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Vision Ease Lenses

Open for Business: Vision-Ease Lens ‘Venue’ Brochure

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Vision-Ease Lens

Risdall works with Vision-Ease Lens on a continuing basis across essentially all of Risdall’s capabilities, from branding to social media to websites to e-mail blasts to motion graphics to print advertising to product naming to sales tools for the iPad.

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Visit Eau Claire

Visit Eau Claire was launching a new brand that featured a new way of integrating offline media buzz with social media.

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Western National Insurance

Risdall helped to refresh the brand and create a system that would become the foundation for all communications materials.

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World Cup Brazil

In May 2012, The Government of Brazil, through its Embassy in Washington D.C. sends an RFP requesting marketing and publicity help for the time period during the 2014 FIFA World Cup Brazil.

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  • Leaders
  • Creative
  • Interactive
  • Suitable
  • Reputable
  • Online
Aaron Kleid

Aaron Kleid

Associate Creative Director

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Years at Risdall

10

Favorite Candy

Kit-Kat

Specialties

BrandingInteractive DesignApplication UIUser Experience, Ad Concepting

Some Accounts

McNally Smith College of Music, Smith System, Healthways, Pearson, Katun, Arctic Cat, Moog Synthesizers

Previous experience

Pushing pixels since 2001

On a personal note

I’ve been to Bosnia. For fun.

Hometown

A suburb of Long Island, NY

Favorite savory

Umami

Favorite movie

Better Off Dead

Favorite book

Gertrude, Hermann Hesse

Confession

I can go a week without wearing my glasses.

Interesting fact

Hired November, 2004. The same month that over 12 inches of rain fell in Venice, Italy; flooding an estimated 80% of the city and shutting down the public transit system. COINCIDENCE?

Andrea Goodall

Andrea Goodall

Vice President - Risdall Public Relations

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Years at Risdall

06

Favorite Candy

Skittles

Specialties

Public Relations

Some Accounts

Vision-Ease Lens, RE/MAX North Central

Education

St. Olaf College: Graduated magna cum laude with a Bachelor of Arts in English; minored in Women’s Studies and Media Studies

Previous Experience

Before joining the Risdall PR team, Andrea worked as a Senior Account Executive at LaBreche and as an Account Executive at Padilla Spear Beardsley.

Notable Accomplishments at Risdall

Andrea led a public relations campaign surrounding the inaugural Halloween Candy Buy-Back program for three local dental offices. The phenomenal press coverage her team provided resulted in a total collection of nearly 800 pounds of candy for local Ronald McDonald House Charities and Second Harvest Heartland.

Anthony Giombetti

Anthony Giombetti

President of Consumer Direct

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Years at Risdall

02

Favorite Candy

Gooey Chocolate

Specialties

Consumer Direct Marketing, Strategic Planning, Brand Strategy, Public Relations

Some Accounts

Macy’s, Lord & Taylor, QVC, ShopNBC

Education:

U of MN, Bachelors in International Relations; Executive MBA from U of St. Thomas

Previous experience:

VP marketing at ShopNBC, Director of marketing communications at US Internet, Editor of Minnesota Business magazine

On a personal note:

happily married, loves tennis and sushi

Favorite movie:

Dune

Favorite book:

All the King’s Men

Confession:

not a morning person, a night owl

Superstition:

time traveling

Unusual hobby:

skydiving

Ashley Bruce

Ashley Bruce

Senior Strategist

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Years at Risdall

05

Favorite Candy

Swedish Fish

Specialties

Market ResearchStrategic Planning

Some Accounts

Affinity Plus, Fairview Pharmacy Services, UniPunch, Spanlink, Brave New Workshop, Par Aide and more.

Education

 BA from UW-Madison

Previous experience

Was an Online Marketing Specialist at TopRank Online Marketing and an Account Planning Intern at Martin Williams

Favorite movie

High Fidelity

Unusual hobby

Every Easter I make an egg diorama

Scooter user: yes or no?

 No – I lack the coordination

Becky Brannan

Becky Brannan

Digital Marketing Manager

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Years at Risdall

02

Favorite Candy

Strawberry Starburst

Specialties

Online MarketingPaid search, SEO and Social Media Marketing

Some Accounts

Crown College, CVS Flags, Healthways, Vision-Ease Lens, and more.

Education

Bachelor of Arts degree in Communications, University of Wisconsin-Madison

Previous experience

Radio promotions, Office & marketing manager at an interactive agency

On a personal note

Despite being born and raised in Minnesota, I am a loyal Badger alum. Let’s go red!

Confession

I’m a huge country music fan; I have been to over 30 concerts and music festivals in the last three years.

Mundane detail

I spent two summers studying abroad in college, climbing more steps in ancient buildings than most people ever dream of doing.

Scooter user: yes or no?

Scooter user only before or after hours, for fear of falling on my face in front of everyone at work.

Beth Ableiter

Beth Ableiter

Creator of Lasting Impressions

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Years at Risdall

08

Favorite Candy

Anything cookie related

Specialties

Company Support

Some Accounts

Risdall

Favorite movie

The 10th Kingdom

Confession

I put ranch dressing on everything, except salad. That’s just gross!

Superstition

You should always organize your M&Ms by color.

Hometown

New Brighton

Current home

Circle Pines

Bill Helgeson

Bill Helgeson

Vice President / Account Supervisor

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Years at Risdall

07

Favorite Candy

M&Ms

Specialties

Business StrategyCommunications StrategyMarketing Strategy

Some Accounts

St. Catherine University, University of Minnesota, University of Minnesota Alumni Association, University of North Dakota and more.

Education

University of Minnesota – Duluth  Bachelor of Business Administration (BBA)

Previous experience

The interactive agency Designstein from 1999 – 2007

On a personal note

I enjoy shore fishing with my kids around the Minneapolis lakes.  The fish aren’t big but you catch lots of them

Favorite movie

Toss up – Pulp Fiction and Toy Story (seriously)

Favorite book

The one on my nightstand (it’s constantly changing).

Unusual hobby

Beer making

Mundane detail

Bill spent the first nine years of his life on an island – Nicollet Island in the heart of Minneapolis. Ask him about his childhood amongst the hippies and the menagerie of animals that called Nicollet Island home during the 1960s.

Superstition

None

Confession

Only to my priest

Brad Murray

Brad Murray

SVP, Solutions Architect

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Years at Risdall

11

Favorite Candy

Peanut M&M's

Specialties

ASP.NET/C#, SQL, DotNetNuke, jQuery, Knockout, Bootstrap

Some Accounts

Pearson, Hickory Tech, Vision Ease Lenses, Akquracy, Harley Davidson, Unipunch, United Healthcare, DTN, Premier Mounts, and many more.

Education

Bemidji State University: B.S. in Computer Information System (CIS)

Minors in Business and Applied Mathematics

Previous experience

I have been using a computer since the age of 7 when I got my hands on the Atari 400 and Basic.  After college I had a stint at Unisys working on the system for air freight and logistics.  Then another stint at Shavlik Technologies (now VMWare).

On a personal note

I am blessed with a great wife and daughter

Favorite movie

Tommy Boy

Favorite book

Dark Tower series by Stephen King

 

Unusual hobby

Ingress, Level 8 Resistance.

Scooter user: yes or no?

yes, before the cubicles went up when I could get up some speed.

Carin Leonard-Gorrill

Carin Leonard-Gorrill

Executive Assistant

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Years at Risdall

02

Favorite Candy

If it's sweet, I'll probably eat it.

Specialties
Design, development and PR
Some Accounts
Smith, Others
Education

B.A. Drama/Speech, Music minor, Clarke College, Dubuque, IA

Life/Accident/Health Insurance Licensing, Series 6 & 63

CPR Certification

Jazzercise Instructor certification

Mundane detail

I’m a Whovian.

Scooter user: yes or no?

Yes, but infrequently. However, they are my kids’ favorite thing about the office… Well, second to the candy.

Danielle Norgren

Danielle Norgren

Senior Digital Marketing Specialist

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Years at Risdall

02

Favorite Candy

Chocolate-covered strawberries

Specialties

Paid Search Programs, Search Engine Optimization, Local Search OptimizationSocial Media Management

Some Accounts

Winthrop & Weinstine, United Scientific Inc.CVS Flags, Help Me Grow MN, Innovative Tools & Technologies and more.

Education

Carlson School of Management, University of Minnesota 2009-2012. Marketing and Finance

Previous experience

7 month online marketing internship here

Mundane detail

I’m an avid coffee drinker

Hometown

New Brighton, MN

Confession

I have had an obsession with snakes since childhood and someday will own several as pets.

Superstition

Never tell anyone your wish when you blow out your birthday candles, or it won’t come true.

Unusual hobby

I collect snake-themed anything: rubber snakes, snake jewelry, snake skin clothing, etc.

Scooter user: yes or no?

Maybe someday…

Deb Fisher

Deb Fisher

Production Manager

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Years at Risdall

32

Favorite Candy

Taffy

Specialties

Pre-press; Design; Photoshop

Some Accounts

Smith System; Magnum Research; 3M; Empi; Affinity Plus; Remax and more.

Education

BA Bethel College, 1982 Art Major with a Business Minor

On a personal note

Married for 30 years; 3 daughters (27, 25 and 22)

Hometown

No. St. Paul, MN

Favorite movie

It’s A Wonderful Life

Favorite book

Unbroken

Unusual hobby

Canning

Mundane detail

Like to knit and crochet

Dennis Jansen

Dennis Jansen

Senior Content Strategist

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Years at Risdall

01

Favorite Candy

Kinder Surprise

Specialties

Content Strategy, Social Media, Online Marketing

Some Accounts

Allina Health, Spanlink, CieloStar, Chippewa Valley Technical College

Education

University of Minnesota Law School, J.D. with a focus in tax law. University of Miami, B.A. in history English literature, art history minor.

Hometown

Bonn, Germany

Donna Tarantino

Donna Tarantino

Vice President, Beauty & Style Risdall Consumer Direct

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Years at Risdall

02

Favorite Candy

Tiramasu

Specialties

MarketingMerchandisingRetailing

Some Accounts

Macy’s, Lord & Taylor, QVC, ShopNBC

Education

BA in Broadcast Communciations and Enblish, King’s College located in Wilkes-Barre, PA

Previous experience

Started my career working for ad agency in NYC, Saatchi & Saatchi Compton, as well as the Bloom Agency.

Hometown

Newton, NJ

Favorite movie

I have a few… Wizard of Oz, Dr. Zhivago and Lawrence of Arabia

Favorite book

Don’t have one

Confession

Believe in the Power of Pink

Erik Hinds

Erik Hinds

VP, Solutions Architect

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Years at Risdall

06

Favorite Candy

Ice cream

Specialties

Web Development

Some Accounts

Affinity Plus, Archway, Spanlink, Winthrop, Zinpro

Education

Trained by wolves

Previous experience

Manager of Web & Application Development at Macy’s Inc.

Senior Web Developer – Dayton’s/Marshall Field’s

Favorite movie

Ghostbusters

Favorite book

Devil in the White City

Superstition

I throw salt over my shoulder to ward off evil spirits. Neighboring coworkers do not approve.

Scooter user: yes or no?

On nights and weekends

Gabe Shackle

Gabe Shackle

Sr. Application Developer, UI Engineer

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Years at Risdall

08

Favorite Candy

Skittles

Specialties

Website Development: DotNetNuke, Flash, PHP, ASP, XML and XHTML.

 

Some Accounts

Vision-Ease Lenses, ASFI, Premier Mounts, Smith System, Archway, and many more.

Glenna Dibrell

Glenna Dibrell

Senior Vice President, Account Services

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Years at Risdall

07

Favorite Candy

Toffee and pecan pralines

Education

Bachelor of Science, College of Media – University of Illinois, Champaign/Urbana

On a personal note

Proud Mom of three brilliant & beautiful daughters, proud mother-in-law of three fabulous sons-in-law; still-smitten wife of a talented stained glass restoration artist and volunteer radio personality.

Favorite movie

Lord of the Rings trilogy

Favorite book

Lord of the Rings is favorite of all time; too hard to pin down others because I am a voracious reader.

Confession

No guilt

Scooter user: yes or no?

Yes but only after hours

Jennifer Risdall

Jennifer Risdall

Chief Operating Officer

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Years at Risdall

18

Favorite Candy

Coca-Cola

Education

Trinity University in San Antonio, Texas: B.A.s in Business and International Studies
American Graduate School of International Management, Thunderbird Campus in Glendale, Arizona: M.B.A. with an international focus on the European market.

Previous experience

Jen has been interested in a variety of vocations in her working life. Her experiences have included work as an art intern at D Magazine (the city magazine of Dallas, Texas), a travel agent, and a tax accountant.

Jim Lukaszewski

Jim Lukaszewski

President- The Lukaszewski Group Division

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Years at Risdall

03

Favorite Candy

Hershey’s with almonds & my wife of 49 years

Specialties

Crisis Management

Some Accounts

All accounts are confidential

Education

B.A. Political Public Relations, Metropolitan State University, April 1974

Adjunct faculty at NYU, School of Continuing Education and Professional Studies 1988-2009

Lecturer at many colleges and universities

Previous experience

1978 – 86 Local Twin City area firm specializing in media training, general public relations and crisis management.

1986 – 2010 Based in NY, serving a global client base with clients in every U.S. state, most Canadian provinces, Central and South America, and some in Europe.

On a personal note:

Latest book: Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management; 2013, Rothstein Associates Inc., Brookfield, CT.The next book is underway, ETA 2015; it’s a business ethics book.

 

The next book after that is also underway: a second edition, 25th Anniversary celebration of my first published book, 1992, Influencing Public Attitudes, Reducing the Power and Influence of News Media. ETA: 2017.

Confession:

24/7 news junkie; the rest will have to wait for my memoirs.

Superstition:

When it comes to new clients, we keep everything in temporary files until there is an actual contract signed. Then we put formal files together.

Jim Sandstrom

Jim Sandstrom

Media Director

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Years at Risdall

10

Favorite Candy

Chocolate Brownies

Specialties

Advertisingmedia planningbuying/negotiationmedia schedule stewardship/maintenance

Some Accounts

Wall Street Journal, Lee Jeans, Hormel Foods, American Dairy Queen, Affinity Plus Federal Credit Union, G Heileman Brewing Company

Education

BA, University of MN, MS, Northwestern University

Previous experience

44 years in the ad agency and client-side media business. Past media director at Martin-Williams, BBDO, Fallon, and NordicTrack

On a personal note

Completed 13 running marathons…one under the “magic” 3-hour mark…including the NYC Marathon and the Boston Marathon. Also completed 13 55KM/34 mile cross country ski races and too-many-to remember half marathons, 10KM and 5KM running races

Hometown

Minneapolis

Mundane detail

I tend to check and re-check numbers

Joel Koenigs

Joel Koenigs

Chief Technology Officer

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Years at Risdall

13

Favorite Candy

Marathon Bar

Specialties

Web DevelopmentSEOMobile web and application developmentCMS and e-commerce development and implementation.

Some Accounts

Affinity Plus, Archway, TURCK, Elkay, Fairview Health Services, Famous Dave Anderson, Grand Casino, Katun, and more.

Education

Mankato State University; B.S. in Automotive Engineering Technology (magna cum laude)

Previous experience

Intern and Sr. Developer at Digital Cafe, Sr. Developer at Zentropy Partners

Hometown

Eagle Lake, MN

Mundane detail
I gained possession of a my brother’s 1986 VW Rabbit by releasing a large remnant of the aluminum oil pickup tube from between the cylinder wall and the bottom of the cylinder skirt.  Cost: $50.  I gained possession of a Toro Wheelehorse 44-XL from a person to remain nameless by releasing and replacing an oil ring from the cylinder wall.  Cost: $50.  I like $50 home projects.
Favorite movie

Comedy: Fletch

Sci Fi: Serenity

Chick Flick: Ummm, for the gag effect it’s a tie between Magic Mike and Clockwork Orange

Favorite book

Cryptonomicon, Neal Stephenson

Confession

I’m in it for the tech, not the marketing.

Scooter user: yes or no?
Avid scooter user.  I have experience on all makes and models.
Joel Swanson

Joel Swanson

President - Risdall Public Relations

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Years at Risdall

07

Favorite Candy

Dark Chocolate

Specialties

Public Relationsreputation management, corporate social responsibility, thought leadership, and more.

Some Accounts

Healthways, GoGirl, Affinity Plus, Allina Health, pretty much anything with a PR component.

Education

B.S. degrees in Mass Communications, Public Relations Sequence, and Business Management from St. Cloud State University (1994) (summa cum laude). Master’s degree in Christian Thought (philosophy and theology) from Bethel Seminary in 2002 (magna cum laude). Currently teaches as an adjunct in advertising and public relations at St. Cloud State University

Previous Experience

Blue Cross and Blue Shield of Minnesota

Bethel University

Education Minnesota

Favorite movie

The Princess Bride

Favorite book

Mere Christianity by C.S. Lewis

Confession

My house is full of God’s creations. I can’t say no to kids, animals or plants. I love marble and calico colored animals.

Superstition

I’m a creature of habit. If I have a good day, I’ll eat the same breakfast, where the same style of clothes and repeat my actions as much as possible.

Unusual hobby

I’ve coached all four of my boys in different sports and activities such as Cub Scouts. I’m now the President of the Irondale Baseball League.

Mundane detail

I’m the fish tank guy at the office; it’s my stress reliever, and I get obsessed watching babies in the tank swim around.

Scooter user: yes or no?

No, not since I saw John wipe out on one several years ago and not get up for a long time…

John Lutter

John Lutter

Creative Director

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Years at Risdall

10

Favorite Candy

Licorice

Specialties

B-to-B, Consumer Durables, Ag, Retail and Services.

Some Accounts

Smith System, General Mills, Eemax, Hank Haney International Jr. Golf Academy, Olson’s Sewer Service, Brown College, Envelop, Par Aide

Education

University of Minnesota, Twin Cities: BA Journalism

Previous experience

Periscope, Campbell-Mithun, Colle & McVoy

On a personal note

1 Wife, 3 Daughters, Golf Addiction

Favorite movie

The Usual Suspects

Favorite book

Green Eggs and Ham

Superstition

As Gary Player says, “the more I practice the luckier I get.”

Unusual hobby

I hoard copper pennies.

Confession

I’m frugal.

Superstition

As Gary Player says, “the more I practice the luckier I get.”

Mundane detail

Pennies were all copper before 1982.

Scooter user: yes or no?

Once.

John Risdall

John Risdall

Vice Chairman

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Years at Risdall

42

Favorite Candy

Rolo

Specialties

Excellence, Leadership and Survival

Some Accounts

The Ivys and many, many more.

Education

Mounds View High School 1963
University of Minnesota 1963-1968 Speech & Humanities
Bachelor of Arts Degree in Journalism: University of Minnesota
Various Postgraduate Seminars: University of Wisconsin-Marketing, New Product Development, A.M.A. Seminars, etc.

Personal

Married, four children: Ted, Tim, Jennifer, Lily

Passion

A connoisseur of desserts.

Josh Dahmes

Josh Dahmes

Chief Digital Officer

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Years at Risdall

09

Favorite Candy

100 Grands

Specialties

Online MarketingStrategy and ResearchBusiness StrategyCommunications StrategyMarketing Strategy

Some Accounts

Allina, Baxter, Crown College, CVS Flags, Fairview

Education

University of Minnesota – Carlson School of Management

Previous experience

Ciceron, MARKnETING, iPares, NetRadio

On a personal note

Minnesota/Univeristy of Minnesota sports fan, Vikings season ticket holder for 15 years, finished a marathon, play poker and PS3 and have an amazing son.

Favorite movie

Gettysburg

Favorite book

Ender’s Game by Orson Scott Card

Superstition

I always have to eat Funyuns while tailgating for Vikings games

Unusual hobby

I am a wanna-be table-top wargamer.  If I had a lot more freetime…

Mundane detail

I have never had a cup of coffee, eaten a fast-food burger or smoked a cigarette.

Confession

I’ve bred a cow.  Seriously…

Superstition

I always have to eat Funyuns while tailgating for Vikings games

Scooter user: yes or no?

I believe I am the most talented scooter user employed by Risdall… challenges welcome.

Katie Usem

Katie Usem

Account Executive

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Years at Risdall

01

Favorite Candy

Caramel Apple Pops

Specialties

Strategy, Social Media Marketing

Some Accounts

Par Aide, Hennepin County, Rethink Recycling

Previous experience:

Hill Holliday, Wells Fargo, Kiva, Citigroup

On a personal note:

I met my husband while we were both working in Haiti with non-profit organizations after the 2010 earthquake. We got married not too long ago and have an awesome swiss mountain dog named Tana.

Favorite movie:

Top Gun

Favorite book:

Pride and Prejudice and the Lord of the Rings Trilogy

Confession:

When I fly, I pick up my two favoriate magazine to read on the plane – The Economist and US Weekly. I read US Weekly first.

Unusual hobby:

Nothing too unusual but I like to hike, mountain bike and ski.

Katlyn Daoust

Katlyn Daoust

Account Executive - Risdall Public Relations

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Years at Risdall

02

Favorite Candy

Any chocolate/ peanut butter combo is lethal.

Education

Graduated summa cum laude from the University of Hawaii Manoa with a bachelor of arts in communication

Minor in Spanish.

Previous experience

Prior to joining Risdall, Katlyn completed an internship at Hawaii-based McNeil Wilson Communications, where her initial interest in writing and storytelling was met with project needs from diverse clients, including Hawaiian Airlines, Marriott and the Hawaii Visitors and Convention Bureau.

On a personal note

I was on an episode of the CBS prime-time television series Hawaii Five-0.

Favorite book:

I could never pick just one.

Kelly Mapes

Kelly Mapes

Accounting Manager

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Years at Risdall

16

Favorite Candy

Starburst, skittles, jolly ranchers

Specialties

Accounting and everything else to keep the front end functioning

Some Accounts

everyone that gets billed

Background

Kelly’s had RAA in her blood since infancy. Daughter of Risdall art director Judy Becker, Kelly crawled down the halls. She currently lives in Coon Rapids with her husband Derek, son Taylor, daughter Kaitlyn and their dog Rusty. They are working towards a home in New Brighton eventually since Taylor attends school there.

On a personal note

She and Derek were married on the day of their Senior Prom: first came the ceremony, then dinner and then they kicked up their heels at the dance. “It’s one thing no one ever believes,” Kelly says.

Hometown

St Paul, MN

Scooter user: yes or no?

only when they are available

Laura Griffith

Laura Griffith

Account Supervisor, Risdall Public Relations

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Years at Risdall

07

Favorite Candy

Nutella, or anything that combines chocolate and raspberry.

Specialties

Public relations strategy and planningmedia relations, social media marketing

Some Accounts

Healthways, Smith System, GoGirl, Baby Angels Foundation, Stylmark, and more.

Education

University of Minnesota - Bachelor of Arts Degrees in Professional Strategic Communication: Public Relations and Communication Studies, with a minor in Studies in Cinema and Media Culture.

Previous experience

Minnesota College Marketing Representative for Walt Disney Pictures/Buena Vista Pictures Marketing

On a personal note

I was a cheerleader in high school, which most people wouldn’t guess given my introverted nature.

Hometown

Sioux Falls, South Dakota

Favorite movie

Amelie

Confession

I have an aversion to anything made of felt. Like nails on a chalkboard, the feel of felt makes me recoil in disgust!

Superstition

I believe that if “Rabbit, Rabbit” is the first thing out of my mouth on the first of the month, I’ll have good luck all month long.

Scooter user: yes or no?

Only in emergencies!

Maggie Peterson

Maggie Peterson

Account Executive - Risdall Public Relations

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Years at Risdall

02

Favorite Candy

Dark Chocolate

Specialties

Media Relations

Some Accounts

Smith System, Rethink Recycling, Spanlink

Education

Bachelor’s degree in journalism and Spanish from Central Michigan University

Previous experience

Special publications coordinator for Northern Michigan Review, where I wrote for, edited and managed several newspapers and magazines

 

Hometown

Beverly Hills, Mich.

Favorite movie

“Casablanca”

Favorite book

“Rules of Civility” by Amor Towles, “The Great Gatsby” by F. Scott Fitzgerald, and anything by Malcolm Gladwell

Mariann Hohe

Mariann Hohe

Chief Strategy Officer

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Years at Risdall

02

Favorite Candy

Twizzlers; Anything Chocolate; Chocolate Twizzlers

Specialties

Strategy and ResearchMarketing Strategy, Business Strategy, Communications Strategy

Some Accounts

Breathe Right, Airborne, LifeSavers, Etc.

Education

BSBA Management/Marketing Concentration, Bucknell University; Master of Management/Majors in Marketing & Organizational Behavior, J.L. Kellogg Graduate School of Management, Northwestern University

Previous experience

Perky Pineapple Life Savers Mascot

(client-side experience at RJR Nabisco and Pillsbury; agency experience at Nelson-Henry in Wayzata, MN; founder of NAVIG8 Consulting)

On a personal note:

Have two children (daughter Alexandra and son Andrew) that make me smile and make everyday better

Favorite movie:

Star Wars VII (I’m an optimist)

Favorite book:

The Little Prince

Confession:

I am no longer “welcome” at any of the 380 nationwide Friendly’s Restaurants

Superstition:

It’s bad luck to get to work before 9

Unusual hobby

Snare drum rudiments

Mundane detail

Please hold while I look up “mundane”

Scooter user: yes or no?

Only if they fly – Jetson style

Matt Bergen

Matt Bergen

Creative Director

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Years at Risdall

04

Favorite Candy

Jolly Ranchers

Specialties

TV, Print, Web and Interactive, Branding

Some Accounts

Affinity Plus, Hennepin County, SportSense, Vision Ease, Fairview

Education

BFA, Moorhead St. University

MFA, Tyler School of Art

On a personal Note

Married for 13 years and proud father of three boys.

Hometown

Detroit Lakes, MN

Favorite Movie

The Princess Bride

Favorite Book

Sirens of Titan

Scooter user: yes or no?

Not since “the accident”

Melissa Holte

Melissa Holte

Vice President / Account Supervisor

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Years at Risdall

08

Favorite Candy

Peanut M&M's

Specialties

Strategy, Marketing and Communications Planning

Some Accounts

Metro Dentalcare, Solid Waste Management Communications Board, Par Aide, Hennepin, and many more!

Education

BA from University of MN Duluth – major in marketing, minor in communications MBA  University of Minnesota

Previous experience

Media at Campbell Mithun and Carmichael Lynch

Hometown

Sauk Rapids, MN

Favorite movie
Anything funny
Unusual hobby

I’m a huge sports fan – my favorites are hockey and baseball. My husband and I have made it a tradition to see the Twins play at spring training. We also love college hockey!

Scooter user: yes or no?
Yes
Nikki Westphal

Nikki Westphal

Application Developer

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Years at Risdall

02

Favorite Candy

Hershey’s Chocolates

Education

Associates Degree from Brown College

Hometown

Buffalo, MN

Scooter user: yes or no?

Never used one…

Paul Ridgeway

Paul Ridgeway

Vice President / Account Supervisor

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Years at Risdall

02

Favorite Candy

DQ ice cream cake

Specialties

Event Marketing

Some Accounts

Hank Haney, International Junior Golf Association (IJGA), Schussler Creative, Hubert H. Humphrey Memorial Monument / Dedication

Education

Attended Saint Cloud State University

Previous experience

Clients: Daily Deal Media, National Football League, Nascar, Microsoft, Ford Motor Company, U.S. Pond Hockey Championships.

On a personal note:

Faith and family are priorities

Favorite movie

Shawshank Redemption (should have won the academy award)

Favorite book

Bible

Confession

Lead foot

 

Superstition

No serious ones….

Mundane detail

Positive / high energy

Unusual hobby
anything motorized: by land, sea or air
Scooter user: yes or no?
Yes, (prefer motorized)
Pete Fabian

Pete Fabian

Executive Creative Director

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Years at Risdall

16

Favorite Candy

Iced Chocolate Donuts

Specialties

Speaks Czech fluently

Some Accounts

Honeywell, Weekly Reader, Pearson Education, University of Minnesota, Grand Casino, St. Catherine’s University, Fairview Hospitals and AARP

Education

University of Minnesota, School of Design Communication: B.A. in Graphic Design, with an emphasis in advertising

Previous experience

After two years as head of interactive with the then rising star of the hair care products industry, Aveda, I came to work for Risdall.

Favorite movie

The Back to the Future Trilogy

Favorite book

Freakonomics

Confession

Ripping off buttons homedepot.com

Superstition

Don’t count your chickens before the hatch.

Unusual hobby

De-tasseling corn

Mundane detail

I like to vacuum

Scooter user: yes or no?

No – I prefer to stay grounded.

Pete Proper

Pete Proper

Senior Art Director

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Years at Risdall

17

Favorite Candy

Chocolate

Specialties

Being Creative

Some Accounts

Par Aide, Healthways, Optum Health, HospiraPremier MountsCompex, Fox River Mills, Raymedica, HomeRight, SafeWater, Pur, USFilter, VerticalNet

Education

Brown Institute: A.A.S. in  Advertising Design

On a personal note

Happily married with one wonderful daughter

Confession

I filled out my NCAA bracket before doing this for Nick

Favorite movie

The Hunchback of Notre Dame (1939 version)

Favorite book

Ring World

Unusual hobby

Making ice cubes with my Orb Ice tray.

Scooter user: yes or no?

Yes

Rick Johnson

Rick Johnson

Senior Application Developer

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Years at Risdall

15

Favorite Candy

Skittles

Specialties

Web Development

Some Accounts

Mounds View Public Schools, AAA Minneapolis, TopLine Credit Union, Visit Eau Claire, GoGirl, and more.

Education

University of Minnesota: Business and Accounting degree

Background

This Minnesota native likes the metro’s western suburbs. He grew up in Edina and now lives all the way over in Tonka Bay, near Lake Minnetonka. He supplemented this distance-deficiency by traveling with a rock band for 16 years.

Previous experience

2 other web development companies

Professional Musician with several bands in Mpls, Denver and Los Angeles

Member of the “Rockin Hollywoods” for 16 years, member of the MN Rock and Roll Hall of Fame, and appeared in the movie “Feeling Minnesota”

Hobbies

For Rick, his hobbies have turned into jobs. Which means he’s having fun, “I’ve always had a job where they paid me for doing what I love – first playing guitar, and now building websites.” After college, he played guitar professionally with The Rockin’ Hollywoods. He started dabbling with computers in his free time. So like many techies, Rick’s computer know-how is mostly self-acquired.

Rochelle Snyder

Rochelle Snyder

Senior Account Executive

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Years at Risdall

01

Favorite Candy

Chocolate Covered Pretzels

Specialties

Consumer Facing PR, Tech. All things coverage related for my client

Some Accounts

IDG in tandem with Apple and MacWorld/iWorld, nivio, Ancestry, GE, quixey, ChannelIQ, RetailMeNot, ShopRunner, ESET.

Education:

Sonoma State University 2007, B.A Literature

Previous experience:

MSL Americas San Francisco, 2K Games (Take-Two Interactive) Novato, CA

On a personal note:

I feel that it’s time to invest in a fluffier/warmer jacket, now that I’m in Minnesota.

Favorite movie:

Blazing Saddles

Favorite book:

American Gods

Confession:

I love fishing, but I cannot for the life of me take the fish off the hook once it’s caught. I make my fiance do that.

Superstition:

None that I’m aware of. But during MLB playoffs I do wear one particular Giants hat that I have, tipped a certain way when they play. It’s seemed to work quite well…

Mundane detail:

I’ve trained my Labrador, Ruckus, to high five me every time that the Giants score.

Scooter user: yes or no?

Not really, unless there are zombies on the premises. Then yes, by all means; as it can be used both as get-away and a makeshift weapon in a pinch.

Sara Harrell

Sara Harrell

Vice President / Account Supervisor

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Years at Risdall

02

Favorite Candy

Snickerdoodle Cookie

Specialties

Strategic MarketingCommunications StrategyIntegrated MarketingBrand Development

Some Accounts

Land O’ Lakes, Target, Famous Dave Anderson, Eemax, Baxter

Education

Bachelor of Science, Broadcasting Communication & Journalism, Western Michigan University

Master Business Communication candidate, Opus College of Business, University of Saint Thomas

Previous experience

Sara started her career in New York City, marketing Showtime/The Movie Channel and the Lifetime Network. This led to her integral role in the launch of DIRECTV. While working on the agency side, Sara worked on a number of highly visible brands.

Favorite movie

North By Northwest, or anything Hitchcock

Favorite book

We Don’t Die, George Anderson

Confession

I still have a crush on Tommy Shaw, original member of STYX

Superstition

Good Luck Penny Karma:  If you find a penny and it’s tails up, flip it over and leave it for someone else to find!

Mundane detail

There is nothing about me that’s mundane!

Scooter user: yes or no?

No, I prefer to grapevine .

Steve Tiongson

Steve Tiongson

Director of Photography / Motions Graphic Designer

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Years at Risdall

02

Favorite Candy

Darrell Lea Soft Eating Liquorice Strawberry Flavor

Specialties

Video Production

Some Accounts

Vision-Ease Lens, Smith System and Gopher Sport

Education

Minneapolis Community and Technical College

A.A.S., Audio/Video Digital Media

Previous experience:

Owner/Operator, Silver Emblem Productions, LLC; Dubs Assistant, Fischer Edit; Owner/Media Producer, Steel Lotus Productions L.L.C.; Camera Operator/Production Assistant, CTV; Media/Technology Instructor, Cyber Village Academy; Production Intern, OLSON

Favorite movie

Crouching Tiger Hidden Dragon

Favorite Book

I have a collection of how-to books, and I have a book called Apple II Computer Graphics (1983).  It was published the same year I was born, and it’s my favorite book because it’s hilarious to look back at things I thought were so cool.

Unusual hobby

watching render bars on my computer

Scooter user: yes or no?

Totally

Tammy McCormick

Tammy McCormick

Senior Art Director

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Years at Risdall

02

Favorite Candy

Caramel

Specialties

Cross media designWeb and interactivePrinttradeshow design

Some Accounts

Par Aide, Eemax, Tonka Water, Safenet, CieloStar

Education

Grace College, Winona Lake IN, Bachelors in Graphic Design and Illustration

Previous experience

Art Director at MVP Marketing+Design, Graphic Designer at Apex

Favorite movie

Singing in the Rain and Braveheart, it’s a tie.

Favorite book

Til We Have Faces, by C.S. Lewis

Superstition

I’m not superstitious

Mundane detail

I don’t think this is mundane, but I have a kitten named Chile Pepper

Scooter user: yes or no?

Not right now but wanting to try it.

Ted Risdall

Ted Risdall

Chairman / President

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Years at Risdall

21

Favorite Candy

Twix

Specialties

Leadership and Dancing

Some Accounts

Smith System and many more.

Education

United States International University in San Diego: B.S. in Business Administration (Graduated cum laude)
American Graduate School of International Management, Thunderbird Campus in Glendale, Arizona: Master’s in Business Administration, M.I.M. (Master of International Management)

For Business and Pleasure

Through his studies, business and vacations, Ted has traveled to every continent except Australia and Antarctica.

As a student, Ted studied Spanish in Venezuela – and was there to watch the tanks roll in at the time of the coup. (He has a working knowledge of the Spanish language). Ted traveled for three months in the Orient on a whirlwind tour of the different Asian countries and regions.

Favorite Movie

As good as it gets.

Favorite Book

At the moment it is Daniel Pink’s To sell is Human – The surprising truth about moving others.

Confession

I was the one that stole all of the watermelon at the third grade picnic. (However, I did get caught and I don’t even like watermelon.)

Superstition

I think the number 13 is lucky.

Unusual hobby

Constantly reading 15 books at the same time in my quest to know everything.

Mundane detail

Consistent Multitasker – always traveling at mach 3 trying to get to mach 5.

Scooter user: yes or no?

Avid scooter users – after an epic crash lead the movement for mirrors to see around corners.

Tina Karelson

Tina Karelson

Executive Creative Director

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Years at Risdall

28

Favorite Candy

Dark Chocolate

Specialties

B2B brandingadvertising and collateral.

Some Accounts

3M, Arts Midwest World Fest, Baxter, Fairview, Hospira, Optum, Public Radio International and more.

Education

M.A. in English Language and Literature, B.A. in Journalism and English (Phi Beta Kappa), both from the University of Minnesota.

Specialties

Distilling complex information into clear, elegant and compelling copy. Learning quickly. Working on all kinds of clients, in all kinds of media, but especially B2B branding, advertising and collateral.

Favorite movie

‘Casablanca’

Favorite book

‘The Big Sleep’ by Raymond Chandler

Confession

I didn’t take biology in high school. Dissection: not a problem. Insect collection: no way.

Superstition

If I told you, I’d have to, well, you know.

Scooter user: yes or no?

After trying it once, no.

Tom Wilson

Tom Wilson

President, Account Services

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Years at Risdall

08

Favorite Candy

None. (however, I love Fritos)

Specialties

AdvertisingBrand ManagementIntegrated MarketingInteractive MarketingStrategic Insights

Some Accounts

Akquracy, Alliance Management, Elkay, Endura Financial Federal Credit Union, and more.

Education

Iowa State University

Previous experience

Martin Williams, Campbell Mithun, Fallon, Gage and Russell Herder

On a personal note

Tom has been in the business for over 25 years. He enjoys mentoring students, recent graduates and others who are interested in entering the marketing communications industry. Tom is a former member of the ISU Greenlee School Advisory Council

Favorite movie

Shawshank Redemption

Favorite book

The Corrections

Mundane detail

Write left handed; everything else is right handed

Scooter user: yes or no?

YES!

Tracy Henry

Tracy Henry

Senior Digital Marketing Manager

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Years at Risdall

01

Favorite Candy

Dark chocolate

Specialties

SEOPPCWeb Analytics

Some Accounts

Crown College, CVS Flags, Tolomatic, Affinity Plus, CVTC, Mikki Williams and more.

Education

Irondale HS, B.S. & MBA from St. Cloud State University

Previous experience

Best Buy, Spyder Trap Marketing

On a personal note

I have lived in the New Brighton/Mounds View area for *ach-hem* multiple decades. Spouse, two sons, one daughter.

Confession:

I always choke-up at the end when reading “Oh, the Places You’ll Go” to my kids.

Unusual hobby:

Homebrewing

Mundane detail:

I have poor handwriting

Scooter user: yes or no?

Not yet!

Zoe Anne Grubbs

Zoe Anne Grubbs

Director, Applications Architect, Brand Strategist

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Years at Risdall

17

Favorite Candy

Strawberries

Specialties

Web Applications, Information Architecture, Complex Web Systems, Project Management

Some Accounts

Vision-Ease Lens, Honeywell Building Controls, Baxter Health Care, Hospira, Elkay Manufacturing, Pearson, and more.

Education

AAS Medical Photography Rochester Institute of Technology, 1978

BS Medical Communications Rochester Institute of Technology, 1980

MS Instructional Technology Rochester Institute of Technology 1981

Previous experience

Director of Production, Martin/Bastian Communications, Minneapolis

Producer/Director Corporate Meetings and Events Martin/Bastian Communications, Minneapolis

Producer/Director Corporate Communcations- Independent

Professional Photographer Independent

Multi-Image Producer- Biomedical Communications- University of Texas Medical Branch at Galveston

Favorite movie

Excalibur

Favorite book

A Joseph Cambell Companion

Confession

I am a total opera fan

Superstition

Chance Favors the Prepared Mind

Unusual hobby

I craft fine wooden boxes using exotic hardwoods

Mundane detail

I have two dogs and a cat.

Scooter user: yes or no?

No