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550 Main Street
Suite 100
New Brighton, MN
55112

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About Risdall

Since we opened our doors in 1972, we’ve been many things to many clients. “Advertising agency” barely begins to describe it. We’re always evolving, and our adaptable, entrepreneurial spirit uniquely empowers us to help Fortune 500 and Main Street companies achieve their goals. Business-to-business marketing is a sweet spot, and we have a reputation for web design and development, but we’re also strong in consumer advertising. Our work for non-profits, schools and government shines, too.

  • All Business
  • Consumer-driven
  • Designed
  • Developed
3M™

Risdall provided 3M with a speedy solution to promote its 3M™ Opticom™ Priority Control System, which controls traffic lights to provide signal priority to fire and emergency vehicles. The print campaign was created in less than a month.

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AAA Minneapolis

Consumer facing web solution designed, developed and managed for AAA Minneapolis. Solution better communicates complex products and services to members and guests while providing an easier and more efficient system for managing content.

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Affinity Plus

Risdall established Affinity Plus as a challenger brand through humorous high-visibility advertising campaigns. Awareness has grown and membership at the credit union increased over 50% year on year after people were convinced to “ditch their banks.”

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Affinity Plus

Comprehensive Branding Solutions for a Growing Credit Union

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Allina Health

Since the beginning of 2011, Risdall helped increase organic traffic to Allina’s web site by 52% percent — 2,265,757 visits in 2011 to 4,339,286 visits in 2012 — and overall traffic increased 60% with nearly 3 million more visits in 2012 compared to 2011 (4,385,891 visits in 2011 to 7,249,561 in 2012).

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Archway

Re-branding Archway required “opening the aperture” to provide a more consumer oriented personality – a new tone and look that increased traffic to the site, combined with increased time spent by visitors to the site.

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Brown College

Risdall created an integrated campaign of online and traditional marketing programs to resonate with the young target audience for Brown College.The result was not only an increase in leads, but a rapid 20% increase in conversions.

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Case Study: A CEO Flames Out on Facebook

Badger Coal Corporation in West Virginia is a U.S. subsidiary of the International Clean Coal Enterprises, a UK-based company that has operations in several Eastern U.S. states.

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Case Study: A Sexual Harassment Lawsuit

Abusive, coercive, bullying behavior needs to be dealt with conclusively, constructively, and very quickly.

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Case Study: Blown to Bits

When there is a surplus of cadavers, there are brokers who take these bodies off the hands of medical institutions and providers to sell them to other research organizations and companies.

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Case Study: Forest Management Company vs. Environmental Activists

Everybody everywhere loves trees. It is one of those issues that ordinary citizens, schoolchildren, and organizations like churches and service clubs participate in with great confidence and energy, even if the trees involved on the other side of the world.

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Case Study: Restaurant Food Poisoning

Of the many critical situations that can befall a business, food contamination or other health threats are among the most publicly visible and important public issues.

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Case Study: Surviving a Personal Blog Attack – or Not

Gordon, an experienced state worker, had been appointed by Governor Green as department head in a large state agency. Almost immediately, the nomination was challenged via the Internet by one irritated and very vocal individual.

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Case Study: The Accidental Spokesperson

LightChem North is branch plant of a large chemical company, located in Upstate New York: This company’s 350-employee workforce is engaged in recycling and recovering used metal parts from various industries.

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Empi

Empi’s first product launch to veterinarians was considered, at the time, the most successful launch in its history. The direct marketing drew an unexpectedly high 6% response rate, and the campaign overall led to intense trade show interest.

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Fairview Health Services

Fairview Health Services is integrated an health care provider that employs more than 22,000 people. It's the third largest hospital and clinic group in the state of Minnesota. They came to Risdall to help monitor their brand in consumer generated media.

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General Motors

Social Media Success for Automotive Giant

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Go Girl

Integrated Communications Plan Bolsters Unique Startup

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GoGirl

GoGirl was a challenging product to brand and bring to market in an approachable way. Risdall provided highly orchestrated strategy, branding, design, social media, development, event coordination, sales support, and public relations to make this brand creation and launch possible.

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Healthways

Building Brand Awareness for Behind-the-Scenes Health Plan Partner

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Healthways Fitness

Fitness to Fit You: Igniting a Member Revolution for Healthways Fitness Your Way

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Hospira

Hospira engaged Risdall to help evolve its infusion business to a new market position. Following a full needs assessment, we developed new positioning, messaging, and creative, and then implemented a full marketing strategy across all of its markets.

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Masonic Charities

Successful Media Strategy Puts Masonic Charities in the Spotlight

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McKinley Group

On-site conversions for the contact and resume submission pages showed an increase of more than 100%, indicating that PPC and SEO efforts were targeting proper keywords and proper landing pages within the site.

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McNally Smith

Risdall helped McNally Smith College of Music build a robust social media and search presence. The school is now in control of its messaging and stands out in a crowded higher ed marketplace.

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Micron Metalworks

Risdall has helped countless small businesses like RJ Fabricating transform into not-so-small businesses like Micron Metalworks.

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OptumHealth

Risdall helped OptumHealth Bank segment and target health savings account holders eligible to make “catch-up” contributions. Oversized postcards and e-mail worked together to reinforce the message and get the word out to this age 55+ population.

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Par Aide

Risdall helped this golf course accessories manufacturer maintain sales during hard economic times. Our research-driven approach included a revamped website, brochures, catalogs, banner ads and tradeshow materials.

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POET

Naming, branding and creating launch materials for an innovative startup in the pharmacy category required Risdall’s special blend of quick learning, passionate creative thinking, playful design, intelligent writing and killer efficiency.

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Premier Mounts

To extend the brand presence, Risdall designed and produced the first Premier Mounts website, along with the first of many annual catalogs. As the company grew and prospered, Risdall was called upon to smooth the way for expansion into Australia, Europe and Japan.

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PUR

Risdall helped PUR, at the time a small Minnesota brand owned by Recovery Engineering, redefine the water filtration category, bringing it credibility and a larger presence in big box stores. PUR was sold to Procter & Gamble for over $200 million.

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REMAX

RE/MAX Cuts through the Clutter to Showcase Expertise

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Rethink Recycling

Risdall helped a Twin Cities governmental waste board encourages young adults to recycle, reduce and reuse the things they buy. Our funny, hyper-targeted ads got young adults to de-clutter their lives by adopting environmentally-friendly habits.

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Smith System

A 40-year Risdall client, Smith System has always been one of the agency’s largest. The relationship has covered the gamut: catalogs, print advertising, product naming, public relations, trade show displays, videos, websites and value-added web tools (to name a few).

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Star Tribune

Strong Local Presence Revitalizes a Long Established Newspaper

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Stylmark

Integrated Product Launch Illuminates Stylmark’s New LED Light Box Technology

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TURCK

TURCK US management made the decision to build a new website following feedback from its customers that the current site was not user friendly. The design was dated; it was difficult to navigate which resulted in inaccurate product searches.

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U.S. Pond Hockey Championships

A few pond hockey fanatics came to Risdall team members looking for ideas and help to make their passion play of a pond hockey tournament a reality.

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Unipunch

Risdall helped UniPunch revitalize their legacy (but still highly efficient) hole-making technology by new branding via a new positioning, logo, tagline, website and new collateral. The company continues to view Risdall as a valued marketing partner.

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United Scientific Inc.

United Scientific came to Risdall with the hopes of making its website to become a more effective lead generation tool.

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Vascular Solutions

Risdall developed sales support materials, targeted to a time-constrained audience, to clearly, concisely communicate that this product line was the solution of choice for the most challenging vascular intervention procedures.

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Vatican Splendors

Promoting Vatican Splendors with the Minnesota History Center

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Vision Ease Lenses

Open for Business: Vision-Ease Lens ‘Venue’ Brochure

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Vision-Ease Lens

Risdall works with Vision-Ease Lens on a continuing basis across essentially all of Risdall’s capabilities, from branding to social media to websites to e-mail blasts to motion graphics to print advertising to product naming to sales tools for the iPad.

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Visit Eau Claire

Visit Eau Claire was launching a new brand that featured a new way of integrating offline media buzz with social media.

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Western National Insurance

Risdall helped to refresh the brand and create a system that would become the foundation for all communications materials.

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